News: Electronic Arts’ game title No. 1 in Social Brands 100 2013

Video game Battlefield has taken the number one spot in Social Brands 100 – the annual report of brands leading the way in social. The ranking is dominated by the Retail industry this year, making up 25% of the list overall, however Travel brands have made their mark, with four featuring in the top ten.

The research has found that brands are starting to make the most of social for their customer care with scores slightly higher for those metrics. Scores were on average lower for engagement metrics, suggesting more could be done to better connect with people and create long-term loyalty. Continue reading

Social Brands 100 2013 – watch the livestream and follow #sb100

We’ve been busy these last few weeks getting the Social Brands 100 report to print and organising the launch, which takes place this Thursday (23 May) at the RSA in London.

Space is limited, so unfortunately we can’t fit everyone in. The good news is, we’ll be livestreaming the event at www.socialbrands100.com – which is also where the report will also be available to download.

The launch will feature presentations from Travel, FMCG, Retail, and Charity brands, and the No.1 social brand of 2013. Sorry, we can’t give you names without giving away the results.

Viewers of the livestream can follow and interact during the event via Twitter using hashtag #sb100.

Social Brands 100 launch schedule

9.15 – Introduction – Tom Chapman, Headstream
9.25 – SB100: The findings – Maeve O’Sullivan, Headstream
9.55 – SB100: The analytics – Jan Rezab, Socialbakers
10.10 – Q&A

10.20 – Approaches in social content. Hosted by Russell Loarridge, Managing Director Europe, Janrain

  • Presentations from Charity and FMCG brands
  • Q&A

10.50 – Break

11.20 – Integrating social into customer service. Hosted by Gordon MacMillan, Editor, Brand Republic

  • Presentations from Retail and Travel brands
  • Q&A

11.50 – No. 1 Brand Case Study Presentation

12.20 – Closing remarks – Tom Chapman, Headstream

12.30 – Ends

From ASOS to Waitrose: Retail brands dominate Social Brands 100 shortlist

Retail brands make up a quarter of this year’s Social Brands 100 shortlist. Brands from sixteen industries appear on the list with Charity, Travel, FMCG and Publishing & Media the most represented after Retail – the same five industries that led the shortlist last year. Over 700 brands from 23 industries were included in Social Brands 100 this year, more than twice that of 2012. Continue reading

Social Brands 100 Q&A: STA Travel (Part Two)

STA Travel’s Ant Stone has been talking to us about the travel brand’s approach to social. In this second post, he answers a few questions about how social media encourages people into its stores, as well as how the social team is integrating with other parts of the business. Continue reading

Social Brands 100 Q&A: STA Travel (Part One)

Since the seventies, STA Travel has been helping students and young people travel the world. Content Marketing Manager Ant Stone talked to us recently about the brand’s approach to social.  In Part One, Ant talks about what STA Travel’s been doing on various platforms and how the brand responded to Facebook introducing Edgerank. Continue reading

Right time. Right Place. Mobile and social integration in travel.

What’s the number 1 travel app in the world? Google Earth, says Rory Kenny, TripAdvisor’s Director of Mobile Partnerships, EMEA. With 22 million downloads globally, the travel website sits at a comfortable number 2 and Kenny shared some of his experiences delivering what he called ‘right time, right place’ content at an event in London recently.

Kenny started with some important stats on mobile usage: Continue reading

Dear travel company – how social is your brand?

Can you believe there are only 99 days until Christmas! Get those lists ready folks.

That also means that the key booking period for many travel companies will soon be upon us as millions of customers look to cure the post-Christmas and New Year blues with a holiday booking to look forward to. To help travel brands make the most of social media during this crucial time in the business year we’ve put together a white paper on ‘Building a Travel Social Brand‘.

It’s the second in a series of Headstream whitepapers (the first looked at the Retail sector) and is designed as a practical aid to any travel industry marketer looking to maximise returns from social media in 2013 and beyond. We’d love to know your thoughts.

Travel industry tweet-rate rising

According to a new study, the use of Twitter is gaining rapid penetration within the travel industry.

Andy Jarosz, writer and owner of travel blog 501 Places has recently completed a survey of 90 Twitter users who tweet on travel matters and found that the majority had only started tweeting in the last six months.

The survey responders included business owners and directors from both overseas suppliers and UK tour operators, with more than half of the sample group working in paid roles within the travel industry.

Of particular interest is the amount of travelling done by those surveyed with 62% travelling internationally three or more times a year. More than 60% used Twitter to connect with local suppliers, hoteliers or transport companies before they travelled and an amazing 28.8% reported that they made a reservation following an initial contact on Twitter.

This suggests that travellers are starting to move beyond merely looking for information on destinations and services, and are actually making purchasing decisions based on their Twitter conversations. It also shows that brands who are open to engagement with consumers on Twitter are giving themselves a distinct advantage in this increasingly competitive marketplace.

No more hailing cabs, just tweet for a taxi

The travel industry is just another example of how businesses are expanding through the micro-blogging phenomenon that is twitter. More than 30 London taxi companies have just launched a new service allowing users to literally ‘tweet for a taxi’.

Tweetalondoncab allows users to send private messages requesting taxis and then a vehicle is sent out to them. This is a great use of the medium, as users are becoming more trusting in businesses that are on twitter, it allows for an approachable, one to one service and people can feel a connection to the brand. Users can read reply messages from their driver before hopping in the taxi, which should improve relations with customers and increase consumer satisfaction in their travel experience.

If this service works well, then there is a potential for good recommendations to spread virally through twitter to other users. Hopefully this service will catch on!

cab tweet