That was quite the launch we had on Thursday. Photos and video to come. Here’s the presentation of the findings in the meantime.
Video game Battlefield has taken the number one spot in Social Brands 100 – the annual report of brands leading the way in social. The ranking is dominated by the Retail industry this year, making up 25% of the list overall, however Travel brands have made their mark, with four featuring in the top ten.
The research has found that brands are starting to make the most of social for their customer care with scores slightly higher for those metrics. Scores were on average lower for engagement metrics, suggesting more could be done to better connect with people and create long-term loyalty. Continue reading
Space is limited, so unfortunately we can’t fit everyone in. The good news is, we’ll be livestreaming the event at www.socialbrands100.com – which is also where the report will also be available to download.
The launch will feature presentations from Travel, FMCG, Retail, and Charity brands, and the No.1 social brand of 2013. Sorry, we can’t give you names without giving away the results.
Viewers of the livestream can follow and interact during the event via Twitter using hashtag #sb100.
Social Brands 100 launch schedule
10.20 – Approaches in social content. Hosted by Russell Loarridge, Managing Director Europe, Janrain
10.50 – Break
11.20 – Integrating social into customer service. Hosted by Gordon MacMillan, Editor, Brand Republic
11.50 – No. 1 Brand Case Study Presentation
12.20 – Closing remarks – Tom Chapman, Headstream
12.30 – Ends
Retail brands make up a quarter of this year’s Social Brands 100 shortlist. Brands from sixteen industries appear on the list with Charity, Travel, FMCG and Publishing & Media the most represented after Retail – the same five industries that led the shortlist last year. Over 700 brands from 23 industries were included in Social Brands 100 this year, more than twice that of 2012. Continue reading
Since the seventies, STA Travel has been helping students and young people travel the world. Content Marketing Manager Ant Stone talked to us recently about the brand’s approach to social. In Part One, Ant talks about what STA Travel’s been doing on various platforms and how the brand responded to Facebook introducing Edgerank. Continue reading
What’s the number 1 travel app in the world? Google Earth, says Rory Kenny, TripAdvisor’s Director of Mobile Partnerships, EMEA. With 22 million downloads globally, the travel website sits at a comfortable number 2 and Kenny shared some of his experiences delivering what he called ‘right time, right place’ content at an event in London recently.
Kenny started with some important stats on mobile usage: Continue reading