What is it about cats? According to Kiss FM Web Editor Karen Campbell, pictures of cats along with other funny pictures, competitions and funny games and tasks requiring listener response are the most engaging forms of content for its social media community. Continue reading
Google stock hit a near 52-week high following the first day of their annual I/O event in San Francisco last Wednesday – this week we’re dedicating #TheStream to brief summary of what was announced. Continue reading
After three days of bbq’ing, basking in the fleeting bank holiday sunshine and yes, sneaking in a little work here and there, we’re back with a round-up of last week’s headlines in social. Continue reading
Retail brands make up a quarter of this year’s Social Brands 100 shortlist. Brands from sixteen industries appear on the list with Charity, Travel, FMCG and Publishing & Media the most represented after Retail – the same five industries that led the shortlist last year. Over 700 brands from 23 industries were included in Social Brands 100 this year, more than twice that of 2012. Continue reading
All kinds of interesting news this week – from Tumblr’s in-feed ads to the false tweet that sent the U.S. stocks into momentary free-fall; welcome to the #TheStream Issue 32. Continue reading
Natalie Kitcher is Social Media Manager at Simplyhealth and (full disclosure) is a former member of the Headstream. We spoke to her about how the insurance provider approaches content planning and how the team stays on top of content opportunities with offices spread out around the country. Continue reading
What really struck me about the day, is how much of the conversation centred around the need for brands, not only to rethink their approach to social media, but their approach to business. Socialbakers CEO Jan Rezab set the tone in his keynote by reminding everyone that ‘Customers are developing faster then brands in social media’. Businesses that continue to ignore this reality will continue to lose out. The day included more than a few examples of brands that are working on not only figuratively but literally putting social at the heart of the business, including EE and Nestlé.
Social Brands 100 fit nicely into that conversation. It was great to be invited to share what we’ve learned over the last few years. Here’s a copy of my presentation. The team at Socialbakers were live blogging all day, so you can read a summary of the speakers, the tweets and the pictures here.