It’s Social Media Week 2012 and London is packed full of social media enthusiasts comparing their wares and experience. Events are happening across the capital and a huge amount of live tweeting is filling up our TweetDeck columns.
We thought this was the perfect time to acknowledge the near 300 nominations for the Social Brands 100. So, at 5pm on the 15th February, in a snug and moodily lit bar aptly named The Social, a large group of passionate people huddled together to celebrate with the nominees – and it was great to see so many of the faces behind the nominated brands there. Here at Headstream and for our friends at data analysis specialist Brandwatch, this is the real kick off moment for the research.
Once we’d all had a chance to settle in with a drink, our own Julius Duncan took to the stage and after some initial problems with the microphone (sorry about that everyone, my bad – Sam)….
“Congratulations, you are the nominated brands!” – Cue rapturous applause.
After introducing the room to Brandwatch, the SB100 ranking methodology, and announcing to an excited crowd that this years expert judging panel will be made up of people from Facebook, Twitter, Google, IAB, AAR, PWC and other independents, it was time for our esteemed guest from last year’s number 1 ranked brand, Dell, to take to the stage.
Stuart Handley, Dell’s Director of Communications, EMEA gave some fantastic insight into how Dell approaches social media. It is always incredibly refreshing to hear big brands talking so openly and honestly about their use of a new medium and how it is having a positive impact across the business as a whole. Everyone in attendance took a lot away from what Stuart had to say and we’ll be uploading videos of his talk as soon as we can. Some highlights were:
A tip for brands who don’t know where to start? ‘It really is about active listening – taking listening to an action’
What about the negative? It’s not lovely, warm community engagement all the time ‘Just acknowledging a problem and taking it seriously can turn unhappy people around’
Small businesses are the ones pushing the boundaries ‘As a big brand we keep an eye on the innovation that the small businesses bring to social.’
It was great to see so many people making new contacts and discussing their own approaches to social. The Social Brands 100 community goes from strength to strength.
Now it’s time for the real hard work to begin, the top 100 ranking. Good luck!