Customers in the driver’s seat: automotive and social media

It’s been a good week for anyone wanting to catch up on the latest in automotive digital marketing. The IAB hosted a seminar on Tuesday that was full of insights into customer behaviour and new technologies.

Yesterday, I spoke about social media strategies at the Automotive Management’s Digital Dealer Conference. It was a packed event and encouraging (or a relief?!) to note that all of the speakers seemed to be in agreement about a few key principles that transcend any industry:

  • Brands must adjust their schedules to today’s ‘always on’ consumer.
  • Success in social media requires commitment, consistency, and appropriate behaviour.
  • The social web provides endless opportunities for brands to listen, learn and engage.

Continue reading

News: Electronic Arts’ game title No. 1 in Social Brands 100 2013

Video game Battlefield has taken the number one spot in Social Brands 100 – the annual report of brands leading the way in social. The ranking is dominated by the Retail industry this year, making up 25% of the list overall, however Travel brands have made their mark, with four featuring in the top ten.

The research has found that brands are starting to make the most of social for their customer care with scores slightly higher for those metrics. Scores were on average lower for engagement metrics, suggesting more could be done to better connect with people and create long-term loyalty. Continue reading

Social Brands 100 2013 – watch the livestream and follow #sb100

We’ve been busy these last few weeks getting the Social Brands 100 report to print and organising the launch, which takes place this Thursday (23 May) at the RSA in London.

Space is limited, so unfortunately we can’t fit everyone in. The good news is, we’ll be livestreaming the event at www.socialbrands100.com – which is also where the report will also be available to download.

The launch will feature presentations from Travel, FMCG, Retail, and Charity brands, and the No.1 social brand of 2013. Sorry, we can’t give you names without giving away the results.

Viewers of the livestream can follow and interact during the event via Twitter using hashtag #sb100.

Social Brands 100 launch schedule

9.15 – Introduction – Tom Chapman, Headstream
9.25 – SB100: The findings – Maeve O’Sullivan, Headstream
9.55 – SB100: The analytics – Jan Rezab, Socialbakers
10.10 – Q&A

10.20 – Approaches in social content. Hosted by Russell Loarridge, Managing Director Europe, Janrain

  • Presentations from Charity and FMCG brands
  • Q&A

10.50 – Break

11.20 – Integrating social into customer service. Hosted by Gordon MacMillan, Editor, Brand Republic

  • Presentations from Retail and Travel brands
  • Q&A

11.50 – No. 1 Brand Case Study Presentation

12.20 – Closing remarks – Tom Chapman, Headstream

12.30 – Ends

From ASOS to Waitrose: Retail brands dominate Social Brands 100 shortlist

Retail brands make up a quarter of this year’s Social Brands 100 shortlist. Brands from sixteen industries appear on the list with Charity, Travel, FMCG and Publishing & Media the most represented after Retail – the same five industries that led the shortlist last year. Over 700 brands from 23 industries were included in Social Brands 100 this year, more than twice that of 2012. Continue reading

Helping retail marketers build a social brand

Here at Headstream we believe that getting social media included as early as possible in the business and marketing strategy process is key to its success. With this in mind, and to help out those retail sector marketers who are embarking on strategy planning for 2013, we’ve created the ‘Building a retail social brand’ white paper.

It is an essential guide for any retail marketer, and through a combination of case studies, analysis and trend spotting sets out to answer the following questions:

- How can retail brands get more out of social media, and increase return on investment?

- What does social media best practice amongst retail brands look like currently?

- What is the next social innovation that will impact the retail sector?

- What immediate steps should you take to ensure your social media planning and execution is successful?

Retail has been transformed by the move to e-commerce since the advent of the web, and continues to be one of those sectors most rapidly affected by social media innovation. The increasing penetration of smart-phones and tablets that allow shoppers to access their networks while in-store ensures that this pace of change will continue, and that there are exciting times ahead.

We hope you find our white paper useful, and as ever we’d love to know your thoughts.