ARKive: Driving engagement through content
This article originally appeared in the Social Brands 100.
Panel Score: 87
Data Score: 145
Social Brand Score: 232
- No. 1 charity brand for overall performance on platforms.
Up until last week, I wasn’t overly excited about Google+, but then I saw the light thanks to some good timing and my sister-in-law.
Read more on the Social Media Week blog.
Featured on @thewalluk today.
The social media landscape is vast, with different tools and platforms offering different services. Each of these platforms can be used in different ways by brands, so to simplify thing we’ve created this Venn diagram to show how the different platforms fit together. You can see a bigger version by clicking the image.
It could be seen as bold or risky, but it looks like Myspace may join forces with Facebook, as a Facebook Connect partner.
This could be a great move for distributing the entertainment which is featured on MySpace (which, by far, has one of the world’s best catalogue of music and videos).
However, it runs the risk of losing the social network element to Facebook. By allowing users to log in via Facebook Connect, people can share the content on Myspace with their friends on Facebook, meaning people are less likely to bother with a MySpace profile.
Adam Ostrow said If MySpace wants to remain relevant it has to be bold, and partnering with the site that toppled it as worlds biggest social network would certainly be that.
For those that just can’t get enough of the ‘social’ this is for you… www.digsby.com