Dance Flick Event

Paramount Pictures UK and talent website Noostar.com, joined forces this week to host a dance off event at London stations to celebrate the release of Dance Flick, the latest spoof movie from the makers of Scary Movie.

The dance off events held at London Paddington and London Victoria, invited station passengers to showcase their dance moves and battle it out in an arcade dance off. Competing against each other, commuters danced their socks off aiming to beat the highest score of the day.

Whilst awaiting their turn competitors were kept fully entertained by live street dance acts from Noostar.com, home of talent on the web. Video clips from Noostar’s hottest acts were played along with the Dance Flick trailer on digital screens and gave a flavour of what to expect from this hilarious new release. To check out the acts or even upload your own talent videos visit www.noostar.com 

Dance Flick (cert 15) is released at cinemas everywhere August 21. You can find out more about the film, download cool wallpapers or even play Face Off – an online game where you can upload your face and pull the ultimate dance move – at www.danceflick.co.uk

Dance Flick Event - Paddington - 18/08/09

Dance machine

Noostar dancers

Noostar dancers

Noostar acts

Noostar acts

Star Trek

The greatest space adventure of all time is upon us. J.J. Abrams new vision of the sci-fi action adventure has amazed fans and reinvigorated the franchise. You can imagine Headstreams’ delight as we worked alongside Paramount to raise awareness of the film and create a buzz around the theatrical release.

A number of partners came on board the campaign and enabled us to offer gadgets such as touch screen cameras, laptops and futuristic powered luggage! We also had merchandise to give away in the shape of mouse and mouse-mats, duvets and illuminating, wi-fi detecting t-shirts. We were also able to offer a number of tickets to the UK premiere in London’s Leicester Square where winners could walk the carpet with the cast.

We managed to secure coverage on a large number of male skew sites such as Zavvi, Empire, Sci-Fi Online, Sky Sports and Maxim. Although focusing on a predominantly male audience we also achieved space on a number of female sites as well as the big national newspapers and portals. Star Trek has now reached the box office and took a staggering £5.9m in its opening weekend.

Whats crack-a-lacking?

The headstream office has had to ‘move it’ recently since work began on not one, but two projects for the second instalment from DreamWorks Animation, Madagascar: Escape 2 Africa.

Our first task was to work with Activision to promote the release of the video game which hit stores on November 28. We secured coverage on a large number of sites, with activity ranging from game reviews to publicity and promotional activity.

Thanks to Paramount Pictures we were also lucky enough to work on the release of the film, in cinemas this week (December 5), setting up promotions on sites which effectively reach and engage the target audience.

With each campaign we secured a number of partners who were happy to associate themselves with such a ‘crack-a-lacking’ title including The Rainforest Café and Longleat Safari Park.

Our love of the crazy crew from New York Zoo made these projects highly enjoyable and we recommend the film to all ages! For a Madagascan experience of your own pick up the game from all good retailers, and check it out at cinemas nationwide.