Hello and welcome to our round up of the previous weeks top news in social, tech and marketing.
2012 – That Was The Year That Was
Google, Facebook and Twitter all released their ‘year in review’ sites last week with some interesting statistics, imagery and stories to go with them. They’re all worth checking out if you have the time.
Welcome to Issue 26 of #TheStream!
Union Metrics Offers Tumblr Analytics For Businesses
Union Metrics, one of Tumblr’s A-List partners, are now offering businesses fully featured analytics packages.
Maximize your impact on Tumblr with detailed engagement analytics. Go beyond web analytics to truly understand all Tumblr activity for any blog or any topic.
Their pricing plans start at $499 a month for the standard package and go up from there. For many brands who are using Tumblr this is an invaluable resource to understand the blogging network and how best to gain value from it.
It’s #TheStream time! Lets take a look back at last weeks top news in social, tech and marketing.
Facebook – 1 Billion Active Users
Good golly! They’ve done it! 1 Billion active users on the social network firmly cementing them as the top dog of social. They celebrated this mile stone with their first ad campaign… (let us know your thoughts on it, views are mixed in our office)
Source: Facebook
Hello and welcome to issue 21 of #TheStream. Right lets crack on shall we!
Facebook Begins Deleting Fake Accounts
Last week Facebook began deleting fake accounts in an effort to squash spammers and boost confidence in their advertising platform.
Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed. So no, everyone doesn’t just hate your Page’s last status update.
Many of the top Facebook Pages have seen thousands of Like’s disappear over night, but this isn’t a bad thing. It’s great to see Facebook cleaning up the fake accounts and spammers.
Source: TechCrunch
Hello there and welcome to issue 20 of #TheStream! Let’s look back at some of the key points from last weeks news in tech, marketing and social.
Vimeo Launches Creator Services – Tip Jar and Pay to View
In an effort to help video creators make more money Vimeo have launched two new features in the form of ‘Tip Jar’ and ‘Pay to View’. Both work exactly as they sound with viewers now given the opportunity to tip a video maker or the video maker can choose to put their video behind a pay wall. Time will tell if these initiatives work out, Vimeo have also promised that more creator services will be coming soon.
Introducing Vimeo Tip Jar and more Creator Services from Vimeo Staff on Vimeo.
Source: Vimeo
Goodness the sun has arrived for us lot in the UK! To celebrate why not grab your laptop/tablet and head outside to read this week’s #TheStream.
Foursquare Launch New Way for Businesses to Connect with Customers
Refusing to stay still, the location-based network has launched a new way for local businesses to now take advantage of their Foursquare presence to connect.
The newly improved Merchant Dashboard gives businesses ways to send out updates and talk directly to customers within Foursquare. The updates also appear in Foursquare’s recently updated Explore section which in their words “It’s like being able to put the chalkboard where you write your daily specials in tons more places.”
It’ll certainly be interesting to see which companies make the best use of this.
Source: Foursquare
Welcome to another edition of #TheStream. For those of you in the UK hopefully it’ll be a welcome distraction from looking out the window at the terrible weather. For those of you in hot and warm climates across the globe…can we come join you?
MNDR Release Facebook Powered Music Video
MNDR have released this very cool new music video. It takes you on a journey with the band from your hometown to New York and makes it personal by using data from Facebook. Check out a demo of the app below:
This is the work of interactive video creators fourclops and is a great example of how it is possible to create unique experiences for individual people. Get your own version of the video here. This is fantastic implementation of the Facebook platform however it just needs to go that little extra step to be more intelligent with the data. In my case it dragged up friends who I haven’t spoken to in a long time which slightly spoiled the illusion.
Source: digitalbuzzblog
Welcome to issue 14 of #TheStream, our look back at the previous week in social, tech and marketing. Let us know what you think in the comments and join us in conversation on Twitter, our Facebook page or on Google+.
Facebook Studio Edge
To further strengthen their relationship with marketers Facebook have announced a learning program, called Facebook Studio Edge which allows people to learn about the latest developments and best uses. Plus through the program people can gain recognition through completing online modules and receiving online badges. The idea behind this is to keep agencies and their employees up to date on the latest developments from Facebook and how they can be used. It is win win for both Facebook and the agencies as it ensures that Facebook’s platform will stay at the fore front of a lot of marketeers minds and for the agencies it means they gain recognition for their knowledge of the platform and access to the latest developments.
Facebook also announced the Facebook Creative Council. This is made up of high profile members of the marketing/advertising industry who will come together at points in the year to discuss what the priorities are for agencies and what they need from Facebook.
“The more Facebook can listen to the agency community and arm them with more information on the latest our platform has to offer, the more creativity we will see come to Facebook.” - Mark D’Arcy, Global Director of Creative Solutions
It’s been busy busy busy here in the Headstream office this past few days so we apologise for this edition of #TheStream being a bit late. We’re back now and its been another great week of announcements from the world of tech and social to dissect. Check out the stories below and let us know what you think.
After last weeks midweek and shorter post we are now back to normal. There have been a number of interesting announcements over the last week, especially for those of you who have been paying attention to E3.
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