9 Things That Wowed Us In Social Media This Week

WWW Turns 25:

On Wednesday the World Wide Web turned 25 years of age. It seems very strange to think that something we use and rely on so much is still so young. Just how would we cope without it? We’d have to write letters(!) We can thank Tim Berners-Lee for the invention of the www, who is actually a professor at our local university; the University of Southampton. Pretty cool eh? We found this article and infographic on The Drum which we found very interesting. Check it out for some impressive stats.

SXSW:

This week we have been catching up on everything SXSW. In fact we’ve become a bit SXSW obsessed. Of course if we were to talk about everything, we would probably have to change the name of this post to ‘99 things that wowed us in social media this week’ so in a short and snappy fashion, our highlights were: That Edward Snowden talk and Google announcing that it’s Chromecast is coming to other countries including the UK, whoop! These SXSW vines from The Drum and Ogilvy have kept us in the loop and been pretty entertaining too. Then of course NASA’s interesting talk about their media and comms plan, and this quote from NASA “communicating on social media isn’t rocket science, it’s harder.” This blog post about the 9 most memorable things from SXSW also has some bits that you may have missed.

Date an A-lister on Tinder

Dating app Tinder has announced this week that they are updating the app so that celebrities can have verified profiles. What may seem like a head scratcher to some, surely A-list stars wouldn’t need a dating app to find a date? Apparently so though, as some celebs are getting shot down by fellow users, due to them thinking they are a fake account. This has caused Tinder to rethink their initial Facebook identity check and celebrities will be able to join up using a new way. Although with over 750 million profiles, you may have to do a bit of searching to be paired up with your favourite single celebrity!

The New BBC iPlayer:

Earlier this week we saw a new BBC iPlayer being rolled out. Launched back in 2007, the iPlayer has changed quite a lot since then and is now available across 1000 different devices and serves 10 million programme requests a day! So what does the new iPlayer offer? The new iPlayer is now designed for a multi screen world, so watching on your different devices will now be consistent. There will also be a responsive design and a brand new home screen, and homepages for channels too. The BBC say that the next steps after this new revamp of iPlayer, is launching online only channels, which will start of course with BBC three going from digital to online in autumn 2015. The new iPlayer has been created to improve the user experience, and with lots of new features including collections, we’re sure that it is going to be better than ever. No longer will it just be about catching up on that episode of Eastenders you’ve missed!

Facebook’s New streamlined layout for pages:

This week Facebook announced they were introducing a new streamlined design for pages on desktop. Facebook says the new design will make it easier for users to find information that they want and need. It’ll also be easier for the pages admin’s to find the tools they use the most. So what’s new then? Well the right hand side is a column for all your page’s posts whereas the left will be all your business information; such as phone number, location etc. This new change has caused a debate in the office about the location of tabs which will be in the ‘more’ drop down menu, and if this will change the way people visit apps on brand’s Facebook pages? Food for thought.

Apple bring out iOS 7.1

Monday saw Apple release iOS 7.1, and within a few minutes it was already trending on Twitter. So what’s new about the new Apple update? First of all it adds support for the new Carplay function which was launched earlier this month. It allows your car in dashboard system to control the phone, music, maps, messages and third party audio apps. The update also includes updates to Siri, iTunes radio, calendar, accessibility and miscellaneous updates such as a new camera setting to enable HDR automatically on the iPhone 5s. Have you updated to iOS 7.1 yet?

Wild and Wacky app: Dog TV

Did you know there is now a channel for dogs? Yes you’ve read that right: Dog TV, the network showing 24/7 programmes for dogs. The network is in partnership with Latto and although it is not exactly clear what content will be aired, we do know it is available to watch on a multitude of platforms. You and your furry friend can watch on Samsung/LG smart TV’s, iOS, android or any computer. Dog TV isn’t free however, monthly fees are $9.99. Is this going to be the first innovation in a long line of many animal channels to follow we wonder? We find this quite a bizarre concept but we’re tempted to sign up, just to see what the programmes are like.

The lunchtime Infographic: LinkedIn reach 15 million UK users

This week LinkedIn announced they have 15 million UK members and that sure is a lot of people! To celebrate this, an infographic with some fun facts about the UK members was released. Did you know that London holds the most members with 2.3m, OK so no surprise there? Did you know that Tesco, the NHS and RBS are amongst some of the biggest British employers? Hmm that’s not really too surprising either? Okay well did you know that there are 5 UK mermaids? Okay now we’ve got you, you would of never of guessed that!

The Friday ‘Pick You Up’:

If you’ve reached that Friday afternoon lull, don’t worry. We’ll leave you with something to get you through the afternoon. This article has 25 amazing social media quotes from SXSW; perk up your Friday with some inspiration from some incredible people.

Best Practice in Social Media with the IAB

It’s seven in the morning and I’m sitting on a train thinking about best practice guides. Actually, I’m thinking about what is best practice for writing best practice guides. Headstream is part of the IAB social media council and we’ve taken the lead on putting together a best practice guide for advertisers deploying social media. By lead, I mean that I have promised to write up what we agree together. The team is a very talented collective of social practitioners, refreshingly not all from agency land. Katy Howell (Immediate Futures), Amy Miller (LinkedIn), Hussain Chowdhury (Habbo), John Pritchard (Microsoft), Daan Jansonius (Socialmedia8), Tom Gray (Imagination) and Sophia Amin (IAB). A useful bunch, which is helpful considering the task.

So best practice. First, the definition:

- Generally accepted
- Informally standardised techniques, methods and processes proven over time to accomplish tasks
- Commonly used when no formal methodology is in place or when what is in place is insufficient
- Through processes, checks and testing the outcome is delivered efficiently, reducing risk and complications
- Best practice maintains quality without formal regulation
- Needs to balance the unique qualities of the advertiser with the practices common to others

At the last meeting, we were asked to organise ourselves into four teams; strategy, measurement, regulation and best practice. Obviously I picked  the last, not because I didn’t want to stand up and move, but on the basis that this is the sharp end of social. The stuff people really need. So next, what should go into the guide? The good news here is at least three of the sections will be covered by my colleagues in the other teams, so strategy, measurement and regulation are in. But what else? Starters for ten:

- Making the business case
- Resourcing
- Deployment
- Campaign or programme management
- Risk and rewards

Thanks to Katy’s Hospital Club membership, we’re meeting up to talk further in one of the few bits of London that I know well enough not to get lost getting there. No guide needed.

Got a job vacancy? Turn to social recruiting

As well as contuining to recruit via professional online networks, such as Linked In, more and more companies are turning to social networks, including Facebook and Twitter, as part of their strategy to fill  job vacancies.

Termed ‘social recruiting’, this cost-effective and efficient method is proving a hit with employers as not only does it help source quality candidates, it also improves brand visibility for the employer.

But what if you’re the one looking for the job? Your presence on social networks can boost your career and enhance your prospects of finding a job, but beware when using them for personal reasons. Companies are increasingly using social networks to investigate applicants before they hire them, so make sure any of your previous posts don’t come back to haunt you!

The key to making it work for you is to ensure you build up your own social network, even when you’re not actively looking for a job, as you never know when you might need to tap into your contacts.