Social Bento: 6th June 2014

 Instagram’s New Editing Tools

This week saw Instagram unveil a new update, that we are sure will please Instagram enthusiasts. With ten new tools and seven updated ones, you will be stuck for choice when it comes to editing your photos on the image sharing site. You can now adjust the intensity of the filter you apply to a picture, sharpen images and use other tools such as adjust, saturation, warmth and highlight. The new update has very similar features to other separate editing tools such as VSCO cam which may now be redundant for users. What do you think of the new Instagram 6.0 update?

Apple’s Worldwide Developers Conference

Monday night saw Apple’s 2014 WWDC roll round. The twittersphere was rife all day with rumours of what could be announced, and we’d be lying if we said we weren’t checking the hashtag repeatedly for news! So what actually came out of WWDC? First of all a lot of information was released about iOS 8, and it was revealed that most Apple devices will be working with the new update, except for the 2010 iPhone4. This means that all devices will also have touch ID; a feature that only the iPhone5 has at present. It was also revealed how SMS messages and phone calls will now pop up on your Mac, meaning you never have to miss a text or phone call again if you’re phone isn’t near you. There were lots of other iOS 8 features revealed, such as a quick type keyboard, and interactive notifications.  The keynote also announced details about their new Health app, and their plans for HomeKit.  We love the idea of HomeKit, it’s exciting that we are a step closer to being able to control most of our household appliances through our iPhones. Though now we all are eager to hear about the iPhone 6!

Is Tinder trying to be like Snapchat?

This week Tinder announced news of their latest update, with a certain feature which seemed rather familiar. The dating app, which shows you single people in your local area and lets you like their profile and talk to one another, has a new feature that means you can also share photos with one another that will self destruct in 24 hours. It’s supposed to allow the users to show another side to themselves as well as their profile picture. The ‘moments’ will be sent out, and the recipients can either ignore the photo or like it. There have been talks that there may be a block button for unwanted photos such as body shots. With the new update, it seems that most platforms are trying to get on the Snapchat bandwagon, with Apple also revealing familiar Snapchat features in new iOS 8 update.

Google Maps New Transport Options

Google Maps have added some unusual forms of transport to their platform.  With their Easter Eggs popping up every now and then, it was found that both the Loch Ness Monster and the Royal Carriage are among the transport options for journeys. With the mythical monster, being an urban legend for years, between Fort Augustus and Urquhart castle, Nessie will take you on a 28 minute trip, which is definitely a speedier than the bus! The Queen’s Royal Carriage is also featured, when looking for routes between Buckingham Palace and Windsor Castle, but you will need to practise your royal wave first! In Wales you even have the option of travelling by dragon between Snowdon and the Brecon Beacons. Which mode of transport would you prefer? The girls in the office are opting for the Royal Carriage, whilst the boys are definitely more interested in travelling by dragon!

IFTTT

This week we found a genius app that will change the way you use social platforms. IFTTT (which is pronounced ‘gift’ without the ‘g’) is all about making the internet work for you; allowing the user to create ‘recipes’ between platforms. Say for example you want a tweet to be sent out every time you publish a blog post, or you want your instagram photos turned into a twit pic automatically, IFTTT takes care of all this. You can also configure recipes such as muting your phone as soon as you get into the office! We have been playing with the website all week, and now have recipes applied for all sorts, but we’re yet to find one for putting the kettle on!

 

Social Bento: 23rd May 2014

Google Celebrate Rubik’s Cube’s 40th Birthday

On Monday, we had to try not to procrastinate as Google gave us an almighty temptation by creating a digital Rubik’s Cube on their homepage. To celebrate the 40th anniversary of the first prototype of the coloured square puzzle, that always leaves us scratching our head. Google Doodle executed this perfectly, and we had to stop ourselves from spending all day playing with it.

Facebook to release their own Snapchat

So this week, we heard some news that Facebook are reportedly bringing out their own version of Snapchat. After trying and failing to acquire the picture messaging app, they are set to be developing their own version entitled Slingshot. Mark Zuckerberg is personally overseeing development of an “ephemeral messaging” app and it could be released as soon as this month! With Snapchat’s rising popularity it’s not surprising that Facebook want a piece of the action. They even recently removed their ‘poke’ app, which was a clone of Snapchat, coincidental no?

Put your Instagram snaps on your trainers

Later this summer, Adidas are going to make both Instagram and fashion lovers very happy, as they are releasing an app which allows you to put an instagram photo onto a pair of trainers. The Adidas Photo Print app, will use pictures and print them onto the ZX Flux Trainer. Adidas posted the launch on Instagram (of course) and said “ “Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before… the possibilities are endless.” No prices have been released yet, but for trainer lovers, this is a unique chance to get create your very own pair of trainers, that no one else will have. One thing though, we maybe wouldn’t recommend selfie trainers.

London named as the capital of selfies

Whilst we’re on the subject of selfies, this week it was announced in a new set of research, that London is the city where the most selfies are taken! It beat cities such as New York, who came in second place and third place went to Amsterdam. Tourist landmarks such as Big Ben, The London Eye and Buckingham Palace are the most tempting places for selfies to be taken. According to the report, 14% of all selfies taken are taken in London! Are you guilty of taking a selfie in London? We usually just stick to Southampton.

Facebook releases new Shazam like feature:

Facebook have been at it again, and have released another new feature for the platform. This week it’s all about a new Shazam like feature, which listens to what you are watching/listening to and automatically adds it to your status. You used to have add what you were up to yourself, but you don’t even have to type anymore. This new feature is in the new update for Facebook, and the official name is audio recognition. The feature brings up selections to what you’re watching/listening to within just five seconds. It is similar to other apps such as Shazam. Facebook have said that the app won’t hear background noise or conversations, and that sounds are only matched and never stored. Also the app will only listen when you’re writing a status, and not all the time you’re on Facebook! The only problem now is that we will have to make sure we are listening to cool music before posting a status. Or our secret cheesy music taste will be exposed!

The new whistle camera

Android users no longer have to worry about getting the perfect picture, as they can now take a picture using their mouth. Whistle Camera is a new app that allows users to take pictures by whistling! Features of the app include auto focus, the easing of holding you phone with one hand to take a picture and of course whistle detecting camera. The app which can also control both your front and rear facing camera. How do you feel about this new hands free camera? Will it be the new app to take the perfect selfie?

Save The Children Looking for a Vlogger:

Charity Save the Children has jumped on the YouTube bandwagon, by advertising for the face of a yearlong campaign, and they don’t just want anyone. They want a vlogger. They want someone who’s going to be able to host videos and think of exciting content for Save the Children to post out to a wider audience. The vlogger will get a yearlong contract, media training, and will travel with their role. The role is even paid too, with YouTube influencers becoming very successful for brands marketing strategies, it’s no wonder that Save the Children want to develop their YouTube channel further. Think you’re up for the challenge? You can apply here.

Google gets on that Instagram thing:

This week Google joined Instagram, their first post was the google doodle of the Rubik’s cube, and so far two posts later they have 44,000 followers. Their bio is slightly genius though “Google unfiltered-sometimes with filters.” Have you followed Google yet?

Twitter to acquire Soundcloud?

This week it was reported that Twitter may acquire Soundcloud, the audio sharing service. As described on Venture Beat, Soundcloud is YouTube but for audio. It has over 250 million users, and it’s been reported that Twitter could bring a lot to the table for Soundcloud. Especially with Twitter’s last attempt with a music app failed. Soundcloud could use Twitter’s contacts to secure contracts with big music labels. However if Twitter were to go ahead and acquire Soundcloud, it wouldn’t be cheap; the last valuation of Soundcloud was $700 million. Better dig deep in those pockets Twitter!

 

Social Bento: 16th May 2014

LG G watch

Another week, another smart watch. This week it was LG’s turn to release new details about their new smart watch. The G watch will go on sale in a few months and an exclusive video teaser has been released with a sneak peek of the new first commercial device powered by Google’s Android Wear platform. The watch will also be water and dual resistant and other features include an always on display and the Google Now integration in Android Wear. All we need to know now is when the G Watch will be released!

The new affordable smart phone: Moto-E

This week also saw some exciting technology news from Motorola with the launch of their new Smartphone. Marketed as an affordable android, Motorola’s Moto E will have features such as 4GB of memory storage, 4.3inch screen with a 540×960 resolution. In the teaser video, Motorola concentrates on three features, a water splash proof body, interchangeable coloured back covers, and each phone will come with Google’s latest software. The camera is only 5 mega pixels but the software is fast and has a long lasting battery. The best bit about the Moto E? The price. In the UK you can get the smartphone f   or £80 without a contract. Will you be ditching your smartphone for the budget version?

BBC’s new infographics for social media

The BBC has released new details on their new social media plans. This week they announced they are going to be sharing daily infographics on current news stories which will be shared on social media platforms such as Twitter, Facebook & Pinterest. This is set to be a new way for the BBC to connect with their audience and reach out to a brand new one. The infographics are part of the social media experiments that the BBC have been testing out in recent months, such as Instafax, BBC trending, and experiments with Whatsapp and WeChat in the Indian elections. The daily infographics will also be collected for a round up on the BBC website. The aim is to add an insight into a current big news story. We’re looking forward to seeing the BBC’s new infographics and it’s great to see news being taken out of the box and communicated within social media, which is ultimately the fastest place to now get news.

Snapchat rises in popularity

Data released this week showed that Snapchat has become the biggest messaging app by volume in the US. The app is reported to be gaining more traffic every day other over messaging apps such as WhatsApp. Traffic specialist Sandvine carried out the data research and also found that video apps still dominates the charts of network traffic. The new stats how much we are using messaging and video apps. With Snapchat latest update with the new messaging and video feature, the app is technically combining two of the most popular app features right now. This means that Snapchat could easily take over as the most popular app. Sandvine agreed by saying that Snapchats rise in popularity is due to being able to message people using different types of media such as photos and videos, whilst WhatsApp is where you can only message people through plain text. Due to the rising popularity of Snapchat rumours have been circulating about how Google has apparently offered $10 billion for the site. Sandvine found lots of other traffic reports about Snapchat including usage on New Year’s Eve. You can find the rest of the data here.

Gmail reaches 1 billion downloads

This week saw Gmail really show how much they are ahead of other web based email services, when their android app has reached the one billion mark on the Google play store. However the downloads doesn’t actually calculate to accounts, it’s the total number of unique accounts. This means that there could be duplicate or abandoned accounts, but still 1 billion is pretty good going. The last time any usage figures for Gmail were released was in 2012, when the figures were 425 million. However the usage figures have gone up since Gmail is now bundled with Android phones. Reports say that Gmail reached the 1 billion mark on May 6th, and other apps such as Google Search, Face book and Google maps are catching up on the almost 1 billion mark. Gmail is our favourite web based email, are you one of the other 1 billion people who love it too?

Pinterest testing new Q&A

This week Tech Crunch developer Tom Waddington has discovered a new feature on Pinterest. A question and answer feature seems to be currently being tested. The questions would be a dedicated section where pinner’s can get more information about certain pins. A pinterest spokesperson didn’t give too much away about the new feature apart from saying “We’re always gathering feedback from Pinners to make Pins more useful. We’re currently testing the ability to ask and answer questions in a more structured way on Pins, with a small group of Pinners.”The new feature means that we could be able to gain more information about pins, and find out where their original source is from. Waddington also said how he thinks this feature will help to bring back inactive users. Would you use this Q&A feature? We think it’d be great to find article sources from certain pins.

Blog posts get shared most at the weekend

This week Emarketer shared some very insightful information about when blog posts are most likely to be shared over the week. They found that brand blogs are posting over the working week which is when most consumers are working, and may be missing out on posts. An April 2014 study from Trackmaven found that most bloggers post on weekdays, in fact 87% of weekly blog content is pushed out on Monday – Friday. But the data proved that although bloggers post in the week, their sharing figures are higher at the weekend. The report found that blog posts posted on a Saturday or Sunday had a bigger social share percentage than those posted in the week. They recommend posting at the weekend to get a better probability of your post being shared. When do you think is the best place to post a blog post? We personally think a Friday afternoon is the best time ;)

The Internet of Things to dominate our lives by 2025

The Internet of Things and wearable’s are set to be making a huge impact on our lives by 2025. With reports this week of Samsung’s Gear Glass due to be released in September, wearables are becoming more and more popular. Experts from the Pew Research centre carried out the research, to mark the anniversary of the 25th anniversary of the World Wide Web. Experts believe that internet of things will affect our daily lives by being apparent by using them for fitness and health, our homes; we will be able to control appliances through to how often our garden is watered. To communities, with apps being able to monitor pollution, to goods and services and finally to the environment. In 2013, there were 13 billion internet connected devices, but experts expect there to be 50 billion in 2020. We can’t wait to see more Internet of Things devices come out, last week we spotted one for umbrella data which calculates how much rain is falling, and we really think these new devices connected to the internet will change our lives.

Flappy bird is returning!

Good news to all Flappy Bird fans, as it’s returning, but not till August. Developer Dong Nguyen has told CNBC that’s he’s bringing back the app but with a multiplayer feature. Nguyen originally pulled the app after finding its popularity had gotten too much, and he didn’t like the disruption on his quiet life. However his life must have gotten too quiet, as he is bringing it back much too many people’s delight later this summer. Are you excited? We were a bit rubbish at Flappy Bird, but at least we can now have another go!

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Social Bento: 9th May: A Round Up Of This Week’s Best Social Media News..

Tesco’s New Smartphone To Rival Android?

This week Tesco proved they are so much more than the place where we do our weekly grocery shop. With the supermarket chain already edging their way into the technology game with the release of Hudl, a tablet which has seen sales of over 550,000. With the success of Hudl behind them, Chief Executive Philip Clarke revealed that a Tesco phone is on the way and should be launched by the end of the year. It’s also been reported that the handset will be based on Android, but there haven’t been any confirmations of any further details such as prices of the handset. The only details we do have is that the phone will be loaded with Tesco services such as Blinkbox video streaming, a music/books/movie e-store, and general Tesco shopping services. Clarke also revealed how they are also releasing a follow-up to their tablet, Hudl 2, in September. We’re intrigued to see the new Tesco phone; will it really rival Android? We guess we’ll have to wait and see!

Amazon Lets You Pay With A Tweet

This week saw Amazon launch a new feature to their e-commerce website. After connecting your Twitter account to your Amazon one, using Twitter you now can add items to your basket using the hashtag  #amazonbasket. It’s targeted at users who don’t want to go through the trouble of clicking links and then manually adding products to their basket. Amazon has created #amazonbasket to provide ease for their customers, stating that “no more switching apps, typing passwords, or trying to remember products you saw on Twitter. Save it to your cart now, and check out later when it’s more convenient for you.” Reports state how this new feature benefits Twitter more than anyone else. An Amazon spokesperson says ““Twitter offers a great environment for our customers to discover product recommendations from artists, experts, brands and friends. #Amazonbasket was designed to help customers add products to their cart now without leaving Twitter and come back later to shop and buy on Amazon.”  Will you be using the new #amazonbasket feature? We’re sure that our basket is probably always going to be full to the brim!  Shopaholics beware!

Police Love Pinterest Too

Some of us in the office are big Pinterest fans. This week we learnt that it’s not just us who love Pinterest, in fact so do the police. No not Sting and pals, the actual police force who are using the pinning inspiration platform as a way to solve crimes. Yes really. Redwood City’s force in California used the site to list stolen jewellery that had been found in a bag. After just eight hours, the police force received details from three different people about owners of the stolen jewellery. Including a charm bracelet that had been stolen in 1983 and was a mother’s keepsake and 30 years later, it was reunited with the rightful owner. In addition Pottstown’s force have created boards of criminals mug shots and have seen a 57% increase in arrest rates for offences since the boards were created. Police have also been using other social platforms such as YouTube and Facebook to help find criminals and a revolutionary new pre video advert on YouTube showing missing people. How do you feel about Police forces on social media? We think it’s a great way for them to connect and help solve crimes.

 

Everyone To Get New Twitter Profile This Month

If you thought you’d got away with not having the new Twitter profile, we have bad news. It’s coming for you. Twitter announced this week that everyone will have the new profiles on May 28th. The new design has come under criticism in recent weeks for its similarity to Facebook. With not everyone having the new profile yet, it won’t be long before everyone has the new features including larger profile and header images, new timeline views and the ability to pin a tweet to the top of a profile page. So if you’re a hater of the new design… you’ve only got 19 days (and counting!)

Vine Gets Accessible

It’s been announced Vine have revamped their website to show it’s more accessible for viewers to search and watch their favourite six second videos. The best thing you don’t even have to be logged in to see videos, or even have an account for that matter, making the new shift a very similar one to YouTube. You’ll even be able to see different channels, popular videos and trending tags. The move shows a real segregation between Vine and Instagram who still have a limited online website, and moves towards becoming closer to being a YouTube competitor. The developments of the website means that more people can enjoy Vine’s and search for them a lot easier, which will do nothing but boost the platforms popularity. We have had hours of fun searching for our favourite Vine’s, will this new update mean you’ll spend more time on the six second video site or stay faithful to the giant YouTube?

Mink: The 3D Printer That Prints Make Up 

This week we saw an innovative new product launched that got the girls in the office pretty excited. Okay no, it’s not a Ryan Gosling clone. However Mink a new 3D printer that allows you to print out make up was revealed at this week’s TechCrunch Disrupt event by Harvard business school student Grace Choi. So how exactly does the printer work? Well, the printer works as an inkjet to mix colours to the user’s preference then print, the custom make up. You can select colours from any digital image, whether you want to copy a look from YouTube, a photo or a colour found on the internet. Creator Choi says “”The inkjet handles the pigment, and the same raw material substrates can create any type of make-up, from powders to cream to lipstick.” With no specific release date apart from later this year, Mink has an enquiry list you can join to be first in the know about the revolutionary new printer’s launch. Reports are the printer will be roughly $300 and materials will be ‘competitively’ priced. We love the idea of having a printer to print custom ideas, our Social Media Exec and beauty blogger Corrie is literally beside herself at the idea.

 

Yahoo Launches News Digest App For Android

This week Yahoo launched their News Digest app for Android, and made the current iOS version available for all users worldwide. The app which gives daily news updates for users was previously only available in the UK or US. The app was launched earlier this year, and was based on news app Summly, started by British teen Nick D’Aloisio started up before Yahoo acquired it  in 2013. Yahoo also released some latest stats on News Digest, with D’Aloisio revealing that 40% of users use the app every day. With News Digest going worldwide, will you be downloading the app?

5G Trials In Japan

Word on the street is that Nokia and Samsung have joined in with trials of 5G in Japan. However it seems we can’t get too excited as 5G is still years away, in fact 2020 is the predicted year that we’ll get internet speeds up to 10Gbps. Current tests are being carried out to see if high frequency bands (higher than 6GHz) which can support speeds up to10 Gbps even if there are lots of devices using the same bandwidth. It’s reported that the first tests will be held in an indoor research facility and later in outdoor field trials next year. We guess we’ll just have to carry on with 4G for the time being!

Tumblr’s New Features For Mobile:

Tumblr have announced they are rolling out a fully customisable update to their mobile versions. In the past, users haven’t been able to change the background of their blog or customise it due to logos and backgrounds not being available on the mobile version. Peter Vifani, the creative director at Tumblr says “this is our biggest launch in the past five years. We’re allowing customization and theming to occur in mobile apps, which is huge, because mobile takes up half of our total traffic and it’s rapidly growing.” Updates now sync instantly between the desktop and mobile versions so changes made to one another are then reflected on each device. We love the idea of being able to customise whilst on the mobile app, seeing as we are all such big fans of Tumblr. What do you think about the new update?

 

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Headstream’s Social Bento: 2nd May 2014

Got Some Time? Get Coasting!

The launch of mobile browser Opera Coast (3.0) was rolled out last week and we have spent the last week playing around on the software. In a realm where safari has previously reigned, Opera Coast threatens to disrupt the status quo with its simplistic and clean approach to online surfing. With easy navigation and predictive search, the browser makes the entire web appear like an app and by placing content-heavy sites at the centre of the interface, it makes the process of retrieving snackable content quick and easy for a user. Best thing about it too, it’s free! However are we ready to wave bye-bye to safari just yet?

 

The Verbal Selfie

Two years ago Shadow Chancellor Ed Balls publicised the first ‘verbal selfie’ when he tweeted his own name, assumedly by accident. On Monday, this mistake committed by a then Twitter-novice, returned to rear its ugly head to mark its anniversary. However its head wasn’t too ugly, in fact the topic even began trending when Twitter users far and wide all harmoniously retweeted the tweet at 4.20pm.  Shadow Chancellor Ed Balls himself even joined in and acknowledged the meme on the day, alongside brands like Red Bull tweeting; ‘Red Balls’ and the Oscar selfie being redesigned in Balls’ honour. #EdBallsDay

 

 Birdseye Picture House Instagram Campaign:

This week saw the launch of a new campaign by food brand Birds Eye. The campaign celebrates the opening of Birds Eye’s new Picture House restaurant and coincides with the launch of their new Inspirations range, a premium collection of evening meals. To celebrate the launch, Birds Eye has given customers the chance to win a table at the new Picture House restaurant. Entries to the competition consist of individuals snapping a picture of an inspiring evening meal time dish, upload to Instagram and accompany it with the hash-tag #BirdsEyeInspirations. Three winners will then get to dine at the new Picture House restaurant, where diners are urged to leave their wallets at home by paying for their meals with a simple Instagram photo. The Picture House restaurant opens up for business on 14th may at the Ice Tank in London. We love the idea of a restaurant where you pay for your meal with an Instagram photo, now we just need other restaurants to follow suit!

 

Share Your Secrets Across The Globe:

Popular anonymous Secret app, was rolled out to the UK, Ireland, New Zealand and Australia this week. Previously only available in the US, the app lets you share your deepest secrets anonymously with the contacts in your phone book. With just your location being visible, the app gives away no visible identifying details. With English speaking countries being targeted first for the roll out of the app, co founder Chrys Bader-Wechseler said they are developing ways to bring the app to non English speaking countries. As well as Secret being available in new countries, there will also be a version for Android too. No set date has been set on all these new developments, but reports say it could happen within the next few weeks. So you haven’t got long to start thinking of those juicy secrets you want to share.

 

 Instagram Is Great For Marketers Right Now:

A new report by Forrester Research this week urged marketers to use Instagram right now. As new statistics show consumers are more likely to engage with brands posts on the photo sharing network. With brands generating 58 times more engagement per follower on Instagram then what they do on Facebook, and 120 times more than on Twitter. The reasons behind these stats are that Instagram is ‘less cluttered’ than other social sites, meaning that brands content doesn’t get lost amongst a flurry of other posts. Also Instagram doesn’t filter out brand posts such as other networks such as Facebook do and finally, Instagram’s user base is typically younger than the other main networks, which helps brands because younger users typically engage more with brands on social sites. However the report also said how Instagram will only be delivering these results for a short time. With more marketers and users jumping on-board the Instagram bandwagon, the platform will be forced to filter it’s content so that content delivered is only specific to the user, which would have a knock on effect for brands. So the conclusion from the Forrester Research report is that marketers should be joining Instagram now; that is if they haven’t already.

 

Apple iWatch In Production:

It was only a few weeks ago, that we were getting excited about the new Google watches that were coming out, but now it seems it’s time to get excited again as Apple’s new iWatch has reportedly gone into production. With release set to be in the later months of 2014, with production of 3 million devices in the second quarter of the year then expanding to 14 to 15 million in the third quarter. The watch is set to be a wearable computer; we suspect it’s going to be like having the iPhone on your wrist. However with Wearable’s going down in popularity with a recent poll of 49% of Americans believing they are just a fad, can Apple work their magic on the Wearables market? We are excited to see their version that’s for sure.

 Just Go Do It:

With the bank holiday weekend just a few hours away, we are excited to be having a break. However if you’ve got a goal to do over the weekend for example finally starting those morning jogs in time for the summer, this new website may give you the push you need. ‘Go fucking do it’ is the website (don’t worry we’re not swearing at you unnecessarily!) and the name is pretty much self-explanatory. The new website urges you to enter your goals and when you want to achieve them by and then if you don’t, you have to pay up to a referee that you nominate at the beginning of your goal date. Would this inspire you to get those goals done that you’ve set yourself? With just over a week of the site being live, over $10,000 of pledges have been created! Seems like the idea of paying someone if you don’t achieve your goal is working for a lot of people! Now go on that run!

 

Twitter To Introduce New Whisper Mode?

Although Twitter will remain a public network, this week CEO Dick Costolo announced a new whisper feature that could be hitting our timelines soon. Not to be confused or to replace the DM feature, the new whisper mode, means that you can take a conversation from a string of tweets and use them as a jumping point to start a DM conversation. So if you want to show your friend or more than one friend, something that is being publically spoken about, the whisper mode will make that simple transition from the public to a private conversation. It’s also set tongues wagging that Costolo mentioned ‘more than one friend.’ Does this mean that Twitter will be enabling group messages soon too? As it stands there is currently no release date of when the ‘whisper mode’ will be introduced into everyone’s Twitter feeds, although it has been reported that some may be seeing it already, however it’s reported to be unlikely that it is called ‘whisper mode.’ What do you think of the new idea of a whisper function on Twitter? It’s something, we think we’ll only be able to get our heads round once we’ve actually seen it in action, however the idea of group DMs is something that excites us greatly.

 Snapchat: More Chat Than Snap.

On Thursday, Snapchat released a new interesting feature for users. Chat, now means that Snapchat isn’t just about a quick snap of what you’re up to, you can now Chat face-to-face with your contacts too. By swiping your contacts in your inbox, you can Chat with your friends whilst witnessing their reactions; users able to show them in real life what they were going to snap an image of. After you’ve finished your conversation, messages and pictures viewed by the both of you will be cleared, however you can still screen shot anything that you may want to keep. Snapchat is proving its popularity with users, and the new Chat feature is an exciting one. What do you think of the new Chat? Or did you prefer to snap?

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Headstream’s Social Bento : 11th April 2014

New Twitter Adverts 

new twitter ads

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This week saw the possibility of new Twitter ads being rolled out onto our timelines. According to the Wall Street Journal, 15 new ad types are going to be introduced to the micro blogging platform. Whilst the ads won’t be hogging our timelines, it does mean for brands it’ll be easier for them to promote their products. One ad format that is already being introduced lets you download and install an app with just a single tap. This is something that has been particularly successful on Facebook and now Twitter wants to follow suit. The ads according to twitter are meant to be simple, and subtle, meaning that we won’t feel bombarded with ads.

 

Apps to help you kick bad habits

social bento nails

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Have you got a bad habit that you just can’t kick? Well don’t fear, there’s pretty much an app available to help you quit that habit. There are apps now to help you change your lifestyle, they’re no longer just about Angry Birds!  Whether it’s biting your nails, a $5.99 app can hypnotise you, to stop you putting your talons in your mouth or if you keep skipping the gym, Nexercise which gamifies workouts. There’s even apps for quitting junk food such as Fooducate (definitely one that we need in the office) and even to stop being messy and disorganised (House Clean).

 

Music Dating App

tastebuds dating app

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Talking of apps that can change your lifestyle, a dating app called Tastebuds, matches you to people based on what music you both like. Tastebuds was launched four years ago, but it was just this week that the actual app arrived. The dating app, which lets users log in either via Facebook or email, scans your music library and uploads your favourite artists to your profile, with you being able to add more too. By entering basic personal information and a profile picture, you can start matching by checking out potential partners music tastes and then if you like them send them a message or even a song. How romantic. With music taste being a big thing, the creators thought it was a great idea; “Musical preferences can tell you a lot about a person and having something in common is a great conversation starter. It’s the best way to break the ice.” Though if you have any cheesy music in your library, it might be time to delete it now before joining up to Tastebuds.

Twitter’s new makeover

new twitter design

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This week Twitter’s new design started to roll out for some users. The design which has been compared to Facebook’s profile design has a lot more user information  and has new features. These include a larger cover photo, showing which tweets have the most engagement and you can also pin a certain tweet to the top of your page. There are differences to the Facebook design though,for example photos are placed underneath your followers where’s Facebook is the other way around. The new design has caused controversy in recent weeks with the similar design, the new look has already been rolled out for some celebrities profiles and us mere mortals will have to wait in the following weeks for our profiles to be pimped out by Twitter.

 Marc Jacobs uses Twitter to cast new face of brand

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This week it was announced that fashion house Marc Jacobs are shunning model agencies, by casting the new face of their brand using Twitter. People are urged to send a selfie of them with the hashtag #CastmeMarc in a chance to represent Marc Jacobs. This is isn’t the first social campaign that Marc Jacobs have done, with them opening a tweet shop during London fashion week where users can pay for items by simply tweeting about them. You never know the next Naomi Campbell may be spotted through the twittersphere.

First Selfie from Space

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Okay so you’re probably sick of hearing about selfies, or the word may even slightly repulse you. But this latest selfie is pretty cool. Whilst the first selfie in space happened back in December, astronaut Steven R Swanson is the first to upload his space selfie to Instagram. The photo was shared from the International Space Station and boasts a pretty impressive background. The only slight technicality is that it isn’t really a selfie as it was taken by someone else, but hey we’ll forgive him, it is in space after all.

 

New super duper iPhone charger

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Fed up of your iPhone’s poor battery life?  Us too, so we got pretty excited when we saw this new gadget that claims to charge your phone in just 30 seconds. That’s right 0 to 100% in half a minute. StoreDot is an Israeli tech start up and it premiered at Microsoft’s Think Net event on Monday, and it relies on microscopic magnets called ‘nanonets’ to power up the incredible charger. Sadly we won’t be seeing the 30 second charger available to buy anytime soon, as it’s still in the prototype stage. The next challenges for the start up company are figuring how to shrink the technology so it fits into smart phone devices and how to get the cost down. We just hope they figure these out soon, as we need this charger in our lives!

Facebook prompting users to download messaging app

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Facebook are removing chat from their iPhone and Android apps, meaning that users will have to download the separate messenger app to continue having private messages and chats with their friends. Facebook began notifying their users this week, and letting them know that they have two weeks to download the app to continue using facebook chat. Facebook says that “We have built a fast and reliable messaging experience through Messenger and now it makes sense for us to focus all our energy and resources on that experience.”

Best Length for content:

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It’s always been debated what exactly is the right length for content online. This week we enjoyed this article from The Next Web, which measured the ideal content using scientific social media guidelines. The ideal length for a tweet is 100 characters, with the stat that tweets that are 100 characters or less get a 17% higher engagement rate. The ideal Facebook status length is 40 characters, as they receive 86% higher engagement rate than other longer posts. Google+ the ideal length is 60 characters and the ideal blog post is 7 minutes long and 1,600 words long. Well let’s hope that this blog post meets the ideal length!

Headstream’s Social Bento: 28th March 2014

Instagram hits 200 million users

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This week Instagram announced they have reached 200 million users. Currently there are 20 billion photos that have been shared via the photo app.  It’s also been revealed that 50 million users have joined in the last six months!. This means that Instagram’s users have grown by 100% in the last year! With user growth predicted to keep growing and soon the introduction of ads on Instagram; Facebook definitely scored themselves a good deal when they bought the service back in 2012. Are you an Instagram user? We are, and you can follow us (username: headstream) for awesome content, even if we do say so ourselves.

Google Glass gets fashionable

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Many people have criticised Google Glass for the way they look. Described as dorky, Google have obviously cottoned onto this and have announced they are intending to bring out Google Glass versions with Rayban and Oakley. This is to capture a less tech orientated customer and attract a wider audience for Google Glass. Luxottica’s (who parent Oakley and Rayban) CEO Andrea Guerra commented, “We believe it is high time to combine the unique expertise, deep knowledge and quality of our Group with the cutting-edge technology expertise of Google and give birth to a new generation of revolutionary devices.” Google have also announced they will be bringing out a prescription set of the glasses too.  Whilst the fashionable frame may make Google Glass more attractive to the mainstream audience, the price tag of $1,500 may hold them back from becoming the next must have accessory just yet.

The Sun’s dedicated news hashtags

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This week The Sun announced that they were the first newspaper to have hashtags dedicated to news stories featured in their paper. This means that readers can comment on the stories and submit their views using the official hashtag. This is to prompt online and offline conversations with their readers. Editor of the Sun, David Dinsmore says, “The Sun has always powered the nation’s conversation, but by printing hashtags alongside our news we are making it easy for readers to share their opinions and continue the story online. In an increasingly digital world, it will also help a whole new generation discover Sun content and our unique brand of journalism.” The Sun has also recruited a dedicated social media team. As the media is evolving, we think this is a great idea; giving readers the chance to comment on news stories which will make them feel part of the newspaper and gives them a more interactive experience. It’s also great for The Sun’s brand engagement.

Twitter’s new photo feature

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This week we saw another new Twitter update. After last week’s trial of a new favourites list, this week Twitter has introduced the option to add four photos to a single tweet. You can tag up to 10 people in the photos, and neither the pictures nor tags will affect the 140 character limit either. At the moment the new feature is only available via Twitter on the iPhone, but Android and desktop are soon to follow suit.

The first shoppable Google+ hangout

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This week to celebrate the 27th anniversary of Nike’s Air Max trainers, ASOS and Nike held the first shoppable Google hangout. The hangout took place on Wednesday with a new +post ad that appeared in the Google+ news feed. The viewers of the ad were invited to join the hangout and to buy the products from the ad. Google debuted the +post ads back in December 2013 which allows brands to turn pictures, videos and hangouts into expandable display ads. The ASOS and Nike hangout included tips and styling inspiration for the Nike Air Max trainers as well as competitions running alongside on other social platforms. Google+ marketing director Marvin Chow says he “was excited that big brands such as ASOS and Nike were using Google+ for a new innovative experience.” As if we need another excuse to shop eh?

Wearables for Cows?

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So this week’s weird and wonderful wearable is one for cows. Yes you read that correctly, the Silent Herdsman is a revolutionary new collar for farmers to track cows and to trigger an alert when there is a change in the cow’s behaviour. For example when the cow goes into oestrus which in simpler terms is known as ‘the heat’, which is when the cow has an increased milk yield. The wearable should hopefully improve both operational and profits on farms. This really does show how much technology is ‘mooving’ on. Yes I went there; this wearable could be a big positive development for dairy farmers. We are intrigued to see what they bring out next for animals!

Youth Content Marketing with Reddit

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Every week we will be focusing a segment in our Social Bento all about content marketing. This week we are looking at Reddit, which Voxburner classed as the flagship site for the new generation. Reddit is different to other platforms, as users can register to become community managers. These users then post content and other registered users vote on the content which determines the contents placing on the site. Reddit proves that peer-to-peer content is as popular as ever, with users wanting to hear updates from the people they know and can relate to. Reddit also have a live reporting feature, where users can live blog or post updates on breaking news. Reddit is “always first with news and is a step ahead of the game in real-time journalism” say Voxburner. Reddit is creating citizen journalists and is paving the way of how social is changing. As Voxburner describe it, ‘its crowd sourced, it’s approachable, and it’s written by friends.’ For more info on tech for youth, check out Voxburner’s Youth Tech Report Spring 2014.  However there is a way for brands to get on board with Reddit too as they can become a member and post a question to the citizen journalist community. However it does seem a tough crowd to get into, have you joined the Reddit Clique yet? Reddit seems to be at the top of its game when it comes to youth content marketing.  Will Reddit lead the way for other platforms to follow suit?

Viral of the week:

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This week’s viral comes from soft drink giant Pepsi Max, who gave Londoners quite the fright with their augmented reality bus stop. The ‘unbelievable bus shelter’ showed onlookers moving pictures of alien invasions, a wild tiger on the loose and a big tongue roaming the streets. In a week the video has had over 3.5 million views, if you’ve not already seen it, go check it out now…

Happy Mother’s Day from the Post Office

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Finally, with Mother’s day coming up on Sunday, it was inevitable that some brands would help spread the word. The Post Office has created some custom vines that allowed tweeters to tweet in requests for their mum’s in which a barbershop quartet would reply with a personalised vine video singing about their mother! We love short form videos, but you probably knew that already from looking at our Social Bento Instagram video. However if we re- created the Post Office’s videos for our mum, we don’t think it’d have the same effect somehow.

 

Headstream’s Social Bento : 21st March 2014

Carlsberg happy hour with Instagram

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Beer Company Carlsberg brought a brand new meaning to the term ‘happy hour’ this week with their new Instagram campaign. Urging visitors in participating bars to post a picture to Instagram with the hash tag #HappyBeerTime , they‘d then get a Carlsberg or Tuborg beer for half price. The bars were fitted with a dongle which streamed the photos to a TV screen meaning that staff and participants were updated on new content in real time. Carlsberg said this campaign would benefit everyone, the punters as they get cheap beer and the bars because they would receive word of mouth buzz over Instagram. The campaign is going to be trialled in Denmark, but could extend to other countries such as the UK. When asked if they thought that the promotion was encouraging binge drinking, Carlsberg’s vice president of group digital, media and content said “We’re extending the time-frame people can drink beer [at a discounted price] so they are not under pressure to drink excessive amounts in a short period. When combined with the social media mechanic, ‘Happy Hour 2.0 is much more about promoting the time people are social and happy together versus drinking.” Well that’s us told.

Twitter make a faves list

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Do you follow hundreds of people on Twitter and miss out on those all important tweets from your favourite people? Fear no more, Twitter has introduced a new favourite list where you can tap a star next to a user and have them popped into a favourites list. You can even go that step closer to be a stalker by choosing to get alerts when they send out a tweet. Of course it’s all very similar to the list option that Twitter currently have, but we now have a little star. The feature is currently being tested on a small group of Android users, and when asked for a comment Twitter, kept their mouths closed, but we all know that Twitter likes to regularly test out new features on the down low. The sneaky scamps. Who will you be adding to your favourites list? It better be Headstream or we’re not friends anymore.

YouTube to make a kids friendly version?

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YouTube is rreportedly going to be making a kids friendly version for under 10’s. Free of adult themed videos and comments, the site is to eventually become a platform that parents can trust. The goal is for parents to be able to access a special app on their devices or TVs that just shows children friendly videos. Hopefully there will be content created just for children too. If this excites you, then maybe don’t get your hopes up just yet. The project isn’t anywhere near to being finished yet, but with internet users becoming younger, this could well be a platform that would be very popular with not only under 10’s but parents too.

The new anti- social app:

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Ever had that awkward situation where you’ve bumped into someone you know when you’re doing your weekly food shop, and then crept round the rest of the shop like a burglar so you don’t see them again? Or when -this one is for the girls, you pop out and you have no makeup on, and you’re wearing food stained clothes *not a pretty sight I tell you* you always bump into at least one person you know. Why is this? Well thanks to new anti social app Cloak, we can now avoid this happening.  The app pulls in location information from our friends social networks connecting with Foursquare and Instagram, and then provides you with a map that tells you where certain people are. You then flag the person you want to avoid and then the app will alert you when you are in close radius of that person. At the moment the app is just connected with Instagram and Foursquare but will be connecting with other location services in the future.  So if you want to avoid that certain someone make sure they are using those two networks, or you still run the risk of bumping into them whilst buying loo roll.

Twitter removing its mentions?

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This week the word on the street was that Twitter is once again making some more cheeky changes, by possibly getting rid of @ mentions on the android app. Twitter’s head of news Vivian Schiller recently told a media event that “hashtags and @ mentions are arcane” and hinted that they may be reworked to create a new streamlined look for twitter. This means that @ mentions may be scrapped in favour of a similar Facebook commenting system. It’s said that the change is happening due to new users being put off by the sites scaffolding conversations. How would you feel if Twitter went through with this change? We personally don’t know why Twitter would want to change this, how would this impact our timelines? Would we just be able to comment on other people’s tweets? Something we’d be interested to hear Twitter discuss further.

#Nomakeupselfie

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This week we saw a sudden influx of makeup free selfies pop up on our Facebook and Twitter timelines. This trend which was sparked off by author Laura Lippman showing support for actress Kim Novak who was criticised for her looks, has now transformed into an awareness campaign for Cancer Research. Although the campaign didn’t come directly from Cancer Research themselves, they sent out a tweet saying ,“We’re loving your #cancerawareness #nomakeupselfie pics! The campaign isn’t ours but every £ helps #beatcancersooner.” It’s been reported that the charity has seen a surge in donations and have even raised more than £1 million pounds through 800,000 text donations. Although it wasn’t an official campaign, the no makeup selfie has raised a great deal of money for Cancer Research and the website has had a huge surge of traffic, which to us means that a simple no makeup picture has raised a huge amount of awareness for a great cause.

Android Wear

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Wearables have started creeping up on us within recent years. But earlier this week Google showed us that they were really getting into wearables. Android Wear is a system specially designed for smart watches.  With LG reported to be the first brand to manufacture the watches, other brands such as HTC, Motorola and Samsung have also been working with the company to bring out versions as well. The wearable will have many key features including fitness being a main one. Adding  ‘real time speed, distance, and time information on your wrist for your run, cycle or walk,” say Google. Other features include Google Now, which brings you all the information you need at the right time, whether it’s the weather, directions or reminders; it’s all ready for when you need the information. The watch will also be connected to your android phone (if you have one obviously) so any notifications from apps that you have on there will come through on the watch too. There will also be voice command so you can do voice searches (make sure if you’re searching for something dodgy you do it in private though!) You can even get a song to play from your phone using your voice. You can say ‘OK Google’ to do things such as order a taxi, send a text or reserve a table in your favourite restaurant. Google hope that the first Android watches will be out later this year. Exciting times, we can’t wait to see these start to be rolled out as we love the idea of having the world on your wrist!

Google ChromeCast

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Google’s Chromecast Wi-Fi dongle is officially available to buy in the UK! The dongle which can stream music, videos and games through your TV went on sale on Wednesday.

Priced at £30, the dongle which is connected through the HDMI port, acts as a receiver for media such as videos and games, sent from Android smart phones and tablet apps, including Apple devices as well as computers via the Chrome browser. We love this little dongle, the hassle of connecting many wires or downloading apps just to watch YouTube or Netflix on your TV is now solved. Phew. Now where’s the popcorn?

The Lunchtime Watch

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This week’s lunchtime watch is one of the videos we all enjoyed this week in the office. Our resident Superman aka Creative Director Darren found this funny video of what it would be like to spend the day flying round like Superman. Wearing a GoPro we see him rescue ladies from burning buildings and chase bad guys. The only thing is now is that we really wish we could fly :(

Community Management – exciting, hard work, dedication, enjoyment & fun!

Hi! My name is Jerry and three weeks ago I started as a Community Manager at Headstream. It has been an exciting three weeks for me so far, having worked in Sales & Marketing for the majority of my career it has definitely changed my way of thinking about the Marketing industry. Joining such an exciting team has allowed me to share my ideas, enthusiasm and passion. However, more importantly what the team has taught me over this 3 week period is getting me more and more excited about being a Community Manager.
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