#TheStream – Issue 21

Hello and welcome to issue 21 of #TheStream. Right lets crack on shall we!

Facebook Begins Deleting Fake Accounts

Last week Facebook began deleting fake accounts in an effort to squash spammers and boost confidence in their advertising platform.

Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed. So no, everyone doesn’t just hate your Page’s last status update.

Many of the top Facebook Pages have seen thousands of Like’s disappear over night, but this isn’t a bad thing. It’s great to see Facebook cleaning up the fake accounts and spammers.

Source: TechCrunch

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#TheStream – Issue 20

Hello there and welcome to issue 20 of #TheStream! Let’s look back at some of the key points from last weeks news in tech, marketing and social.

Vimeo Launches Creator Services – Tip Jar and Pay to View

In an effort to help video creators make more money Vimeo have launched two new features in the form of ‘Tip Jar’ and ‘Pay to View’. Both work exactly as they sound with viewers now given the opportunity to tip a video maker or the video maker can choose to put their video behind a pay wall. Time will tell if these initiatives work out, Vimeo have also promised that more creator services will be coming soon.

Introducing Vimeo Tip Jar and more Creator Services from Vimeo Staff on Vimeo.

Source: Vimeo

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New York Fashion Week As Seen Through Google Glass

This is a great video from Google showing the DVF Spring 2013 show at New York Fashion week through the eyes of the stylists, models and Diane von Furstenberg. Yet again it shows the potential of this kind of technology.

What do you think? Would you want Google Glass and the ability to show moments of your life like this?

#TheStream Issue 17

Goodness the sun has arrived for us lot in the UK! To celebrate why not grab your laptop/tablet and head outside to read this week’s #TheStream.

Foursquare Launch New Way for Businesses to Connect with Customers

Refusing to stay still, the location-based network has launched a new way for local businesses to now take advantage of their Foursquare presence to connect.

The newly improved Merchant Dashboard gives businesses ways to send out updates and talk directly to customers within Foursquare. The updates also appear in Foursquare’s recently updated Explore section which in their words “It’s like being able to put the chalkboard where you write your daily specials in tons more places.”

It’ll certainly be interesting to see which companies make the best use of this.

Source: Foursquare

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Project Glass – Google’s Exciting Future

If you weren’t watching Google’s I/O 2012 event last night then you may have missed something quite extraordinary. Alongside the Android, apps and Google+ updates came something a little unexpected. Safe to say most were expecting something about Google’s Project Glass…but perhaps not this:

So are you going to be getting a pair? (Looks like early adopters are going to have to pay a hefty premium).

Social Brands 100 Q&A: Cadbury

Ranked in the top ten brands, Cadbury made a name for itself by embracing a Facebook campaign initiated by Wispa fans to bring back the chocolate bar. Jerry Daykin, Cadbury’s Social Media provided some insight into the brand’s approach, and why it’s an essential part of the marketing mix.

Ranking: 7

Panel Score: 84
Data Score: 147
Social Brand Score: 231 Continue reading

Social Brands 100 – who’s the Daddy on Facebook?

Diving into the Social Brands 100 data gives us all sorts of interesting insights into which brands are performing best on specific platforms. A ranking of the top ten performing brands on each of Facebook, Twitter, YouTube, Google+ and foursquare can be found on Slideshare.

Some of the patterns emerging from these platform rankings are:

  • The Facebook top ten has just one FMCG brand included, but that is number one placed MaxiRAW. Travel and Leisure, and Telecom brands share three top ten places between them, with bus and rail companies particularly effective on the platform.
  • The media sector takes four places in the Twitter top ten with MTV taking two slots for MTV Geordie Shore and MTV UK, while the BBC and Capital FM also feature.
  • YouTube is dominated by Technology brands with five spots occupied by the likes of AVG, GoPro, and Sony Xperia, each of them using the platform for user guides and application ideas.
  • Google just misses out to Red Bull to be the number one ranked brand on Google+. Like YouTube this platform’s top ten is dominated by technology brands.
  • foursquare is being used best by the Travel & Leisure sector, with Starbucks taking top honours. Retailer HMV gets a top ten position here, the only appearance of a retail brand across the platform top performers table.

This breakdown by platform performance is one of many insights within the Social Brands 100 publication, downloadable from www.socialbrands100.com.

Which brands do you think are making the best use of platforms?

Social Brands 100 – the final ranking

After nine months of planning, and five months of nominating, analysing and judging the Social Brands 100 ranking is live! The full findings are now available to download at www.socialbrands100.com. We would love to know what you think of this year’s roll call of social brand leaders.

Congratulations to every brand listed, you prevailed over another  200 brands that were put forward at the nomination stage. To be included in the 100 shortlist is an achievement in itself, and the range and quality of brands present this year is superb. The popularity of the crowd-sourced nominations has inevitably resulted in many ‘new entrants’ into the list, and a subsequent reshuffle of brand positions from 2011.

The highest ranking brand this year is Innocent, of smoothies fame, a worthy winner that proves year-in year-out an ability to maintain a personal and human connection with its fans. While there are other household names in the top ten, Cadbury, Starbucks, ASOS, The Ellen DeGeneres Show, Cancer Research UK, there are also some less obvious names; The Met Office, ARKive, British Red Cross and giffgaff. This is something Social Brands 100 is proud of.

As outlined in earlier posts to use a methodology that ranks brands from different sectors, and of different sizes, as fairly as possible is our primary concern.

To do this we evolved our 2012 methodology from 2011 in two ways. Firstly, we increased the number of platforms, and metrics from those platforms, collected and analysed. In total we selected nineteen metrics from eight different platforms and carefully ascribed weightings to them that reflect where consumers are (fish where the fish are!), and how platforms are used. This gave us what we call our ‘Data Score’ for each brand (full details are on pages 11 and 43-46 of the Social Brands 100 publication). Secondly, we increased the weighting of the Data Score in relation to our ‘Panel Score’, which is derived from our expert panel of judges scoring each brand. This reflects the increased scope of the Data Score to assess metrics such as effectiveness and value of content posted by brands in social spaces.

Of course, you may well  have your own opinion on the strengths or weaknesses of this methodology to judge your particular brand’s social performance, and consider that certain platforms or weightings could be changed. It is possible to ‘bespoke’ social performance measurement through our subsequent brand specific research. However, the intention of the Social Brands 100 methodology is to find a common ground that indicates whether the fundamental social principles of win-win relationships, active listening and appropriate behaviour are being adopted.

Amongst the insights and highlights from this year’s ranking and analysis are:

  • The highest ranked brands create genuine one-to-one connections with individuals on a consistent basis
  • Charity brands emerge as the best performing sector with three charities in the Top Ten, and over 25% of the top twenty.
  • Google+ made its mark as a new entrant with 49 of the 100 brands adopting the platform
  • foursquare remains a niche platform for the Social Brands 100 with 18% adoption compared to 22% in 2011′s ranking

The top ranked brands by industry sector were;

  • Automotive – Ford
  • Charity – Cancer Research UK
  • Entertainment – The Ellen de Generes Show
  • Fashion and Beauty – Lush
  • Financial Services – Wonga
  • FMCG – Innocent
  • Manufactured goods – Gibson
  • Media – Guinness World Records
  • Retail – ASOS
  • Services – Met Office
  • Technology – HTC
  • Telecom – giffgaff
  • Travel & Leisure – Starbucks

Many of these brands will be joining us at an event to celebrate the Social Brands 100 at 4PM (GMT) today (May 29th). To follow the conversation go to @socialbrands100, and track the #sb100 hashtag. We will be taking questions from Twitter as well as the audience, so please feel free to get involved.

There is a host of additional information, detailed analysis and case studies in the full publication that is available for download, here. What do you think of  the Social Brands 100 ranking this year? We’d love to know!