Hello and welcome to issue 9 of #TheStream. If you missed last week’s top news in social, tech and marketing then this is the place for you. There was one headline last week that we would expect you to have heard of however…
A big week for Facebook – IPO & Another Acquisition
Well with all the hype of the Superbowl, Facebook’s IPO went live on Friday, and, well, frankly did exactly what was expected. Finishing at $0.23 above its initial offering and never dipping below (thanks to some clever people who know how to control these things…not my speciality) the final valuation of the social platform is $105.19 billion. This makes it worth more than Amazon, Disney, McDonalds and Visa and is also the biggest internet IPO in history. Not bad for a company that has only existed for eight years and whose revenue last year was $3.7 billion.
The social data company DataSift created this interesting graphic overlaying Twitter sentiment onto the rise and fall in stock price of Facebook. Interestingly it mirrors the value, but don’t go betting all your money on the stock market just yet:
The important point to take out of this from a marketing perspective is simply, we were right. Facebook and other social media platforms are here to stay and Facebook’s IPO just cements this even further. And to use the company’s famous inspiration line; “This journey is 1% finished.”
With Facebook now a publicly traded company this means that everyone will now be able to have access to key data that will be provided by its reports. From the initial IPO filing socialbakers pulled together these top 5 Facebook stats:
- Facebook’s worldwide MAUs (Monthly Active Users) reached 901M in March 2012
- Facebook’s DAUs (Daily Active Users) reached 526M in March 2012
- Facebook’s DAUs in Europe (152M) surpassed the number of DAUs in the US & Canada (129M)
- Facebook in Asia is just behind the US with 119M DAUs
- Facebook advertising revenue reached $872M at the end of March 2012
Facebook Acquires Karma
No, Mark hasn’t changed his name to Earl. Facebook is getting into the gift app game with the acquisition of Karma and its team. Announced on the company’s blog, the co-founders Lee and Ben stated that the application and service will continue to operate in full and that the team will be moving to the Facebook HQ. Below is a 19 minute video from April by Robert Scoble where he interviews Lee and looks at the app and its tight use of the Facebook platform.
This is important for a couple of reasons. Firstly, it’s another high profile acquisition by Facebook of a top quality and well thought of mobile application and its talented team. Secondly, it’s further proof that that the mobile gift app trend isn’t going away and is likely to be something that we see a lot more of in the near future. Brands and marketers should take note of this trend, not only from a platform perspective but also a user behaviour one. Retail stores in particular should be looking at this kind of application as it provides a very big opportunity.
Karma isn’t available outside of the US (hopefully there will be an international roll-out soon) but there are other gifting apps that you can check out in the meantime. Our recommendation is to look at the application Wrapp (iTunes, Android). This is the app that is making the most noise around the EU right now and has recently come into some strong investment.
Microsoft Launches “Experimental” Social Layer
Coming out of Microsoft’s research division FUSE Labs is a new social search platform called so.cl (pronounced ”social”). In actuality this has been around since December of last year but has only just begun to move out of beta and roll-out to others outside of its original small test group of students. Don’t expect to be able to sign up straight away as there is a waiting list (please stop signing up so I can get in).
The idea behind so.cl is to be a social search research tool for students. Students can use Bing to create boards of information around a topic that can then be shared or searched by other students. There is also a very neat “Video Party” feature that allows you to watch and discuss videos with others in a group.
Don’t be fooled by the “student” messaging though. This is very much Microsoft’s reaction to Google+, whereby it begins to add a social layer that brings different products together under one roof. Whether successful as a product or not is not what is important. This is about one of the biggest software companies doing research into its users and applying social to its products. Unlike Google however they are not prepared to roll this out all in one go, which is understandable giving the reaction to any changes in Office. If successful we can expect to see so.cl being added to more places. If not, it’s a nice experiement of which the results of will influence further social integration in their products in the near future.
Remember Facebook started out as a student network…
Google Introduces The Knowledge Graph
With what is possibly the greatest development in search (depending on how you feel about the Search, Plus Your World announcement), Google are rolling out the Knowledge Graph. Simply, it takes your search and pulls together all relevant information that you could need that then sits alongside the search results.
“The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query.”
Here is an example of what it will look like:
Twitter Has 10 Million Active UK Users
This is a great insight into Twitter in the UK and further enhances the importance of using the information platform. This means over 16% of the population of the UK are using the platform. Also of note is the fact that the global use of Twitter on mobile is 55% putting the UK at the number one spot with mobile Twitter penetration at 80%.
In comparison Facebook currently sits at around the 49.9% UK population penetration mark.
BBC’s Video Streaming Integrates Twitter
The BBC have announced a hugely ambitious video streaming program that as you can see from the video above looks set to be the very best video streaming of a sporting event that we have seen to date. The Twitter integration will include pulling in the latest Tweets from individual athletes to sit alongside their profiles as well as live reactions from the general public.
Well that’s it for another week! What are your thoughts on the past week? Let us know in the comments below.