#The Stream – Issue 28

Hello and welcome to our round up of the previous weeks top news in social, tech and marketing.

2012 – That Was The Year That Was

Google, Facebook and Twitter all released their ‘year in review’ sites last week with some interesting statistics, imagery and stories to go with them. They’re all worth checking out if you have the time.

Google – Zeitgeist 2012

Facebook – Year In Review

Screen shot 2012-12-17 at 15.00.10

Twitter – Year On Twitter

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#TheStream – Issue 27

Hey there, it might be cold outside but snuggle up with a warm cup of coffee and enjoy this weeks #TheStream, a look back over the previous weeks top news in social, tech and marketing.

Google+ New Stats and Communities

Last week Google unveiled some very positive stats about their social network:

  • 500 million people have upgraded
  • 235 million are active across Google
  • 135 million are active in the stream (newsfeed)

These are very strong numbers and a real sign that Google’s network holds very strong opportunities for those willing to invest the time into it.

Google also unveiled a new feature to Google+ called Communities:

Google+ has always been a place to crowd around common interests and meet new people. What’s been missing, however, are more permanent homes for all the stuff you love: the wonderful, the weird, and yes, even the things that are waaay out there. With Google+ Communities there’s now a gathering place for your passions…

This is an interesting feature as it takes on many of the proposed characteristics of their “circles” and pages. What it does better is allowing for passionate and interested parties to discover one another and come together in a more natural way. Brands have a big opportunity here as already being demonstrated by the presence of official Star Wars and Call of Duty Communities. These aren’t really a place for brands to post like they would to their own brand pages but somewhere for their fans to come together and discuss their own ideas and feelings with one another.

Source: Google

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#TheStream – Issue 26

Welcome to Issue 26 of #TheStream!

Union Metrics Offers Tumblr Analytics For Businesses

Screen shot 2012-12-03 at 15.59.34

Union Metrics, one of Tumblr’s A-List partners, are now offering businesses fully featured analytics packages.

Maximize your impact on Tumblr with detailed engagement analytics. Go beyond web analytics to truly understand all Tumblr activity for any blog or any topic.

Their pricing plans start at $499 a month for the standard package and go up from there. For many brands who are using Tumblr this is an invaluable resource to understand the blogging network and how best to gain value from it.

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Building a Gaming social brand

It’s gaming mega-franchise launch season with Halo 4 released this week, and Call of Duty Black Ops II set to explode onto the scene on November 13th. As these top gaming titles continue to cement their status as the biggest entertainment franchises out there, the stakes for marketers in the sector get higher and higher.

To provide our perspective on how gaming sector marketers can take full advantage of social media, and potentially reduce the huge launch budgets that now characterise the industry, we’ve produced the lovely whitepaper below. Enjoy, and do tell us what you think :)

#TheStream – Issue 25

Welcome back to our weekly round up of the previous weeks top news in social, tech and marketing. Have a read and leave a comment or two.

Google Takes on Siri

Tapping into the power of Google’s Knowledge Graph, they have created a very fast and compelling competitor to Apple’s flagship iOS companion, Siri. The only thing that lets it down is that it is not a native application. However as it becomes more sophisticated this shouldn’t matter too much.

In the latest version of the Google Search App for iOS and Android, not only can you say your question out loud, but your search app can speak your answer right back to you. And, using Google’s Knowledge Graph, your search app gives you smarter answers loud and clear.

Source: Google

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#TheStream – Issue 21

Hello and welcome to issue 21 of #TheStream. Right lets crack on shall we!

Facebook Begins Deleting Fake Accounts

Last week Facebook began deleting fake accounts in an effort to squash spammers and boost confidence in their advertising platform.

Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed. So no, everyone doesn’t just hate your Page’s last status update.

Many of the top Facebook Pages have seen thousands of Like’s disappear over night, but this isn’t a bad thing. It’s great to see Facebook cleaning up the fake accounts and spammers.

Source: TechCrunch

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#TheStream – Issue 20

Hello there and welcome to issue 20 of #TheStream! Let’s look back at some of the key points from last weeks news in tech, marketing and social.

Vimeo Launches Creator Services – Tip Jar and Pay to View

In an effort to help video creators make more money Vimeo have launched two new features in the form of ‘Tip Jar’ and ‘Pay to View’. Both work exactly as they sound with viewers now given the opportunity to tip a video maker or the video maker can choose to put their video behind a pay wall. Time will tell if these initiatives work out, Vimeo have also promised that more creator services will be coming soon.

Introducing Vimeo Tip Jar and more Creator Services from Vimeo Staff on Vimeo.

Source: Vimeo

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New York Fashion Week As Seen Through Google Glass

This is a great video from Google showing the DVF Spring 2013 show at New York Fashion week through the eyes of the stylists, models and Diane von Furstenberg. Yet again it shows the potential of this kind of technology.

What do you think? Would you want Google Glass and the ability to show moments of your life like this?

#TheStream Issue 17

Goodness the sun has arrived for us lot in the UK! To celebrate why not grab your laptop/tablet and head outside to read this week’s #TheStream.

Foursquare Launch New Way for Businesses to Connect with Customers

Refusing to stay still, the location-based network has launched a new way for local businesses to now take advantage of their Foursquare presence to connect.

The newly improved Merchant Dashboard gives businesses ways to send out updates and talk directly to customers within Foursquare. The updates also appear in Foursquare’s recently updated Explore section which in their words “It’s like being able to put the chalkboard where you write your daily specials in tons more places.”

It’ll certainly be interesting to see which companies make the best use of this.

Source: Foursquare

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