#TheStream – Issue 37

It’s summer, allegedly, but there was no sign of things slowing down in the world of social last week as Apple previewed iOS7, Google led the Math Men charge on Hollywood, Reddit looked to simplify things for their 70 million unique users and Facebook finally joined the #conversation. Find out more below. Continue reading

#TheStream – Issue 35

Google stock hit a near 52-week high following the first day of their annual I/O event in San Francisco last Wednesday – this week we’re dedicating #TheStream to brief summary of what was announced. Continue reading

#The Stream – Issue 28

Hello and welcome to our round up of the previous weeks top news in social, tech and marketing.

2012 – That Was The Year That Was

Google, Facebook and Twitter all released their ‘year in review’ sites last week with some interesting statistics, imagery and stories to go with them. They’re all worth checking out if you have the time.

Google – Zeitgeist 2012

Facebook – Year In Review

Screen shot 2012-12-17 at 15.00.10

Twitter – Year On Twitter

Continue reading

#TheStream – Issue 27

Hey there, it might be cold outside but snuggle up with a warm cup of coffee and enjoy this weeks #TheStream, a look back over the previous weeks top news in social, tech and marketing.

Google+ New Stats and Communities

Last week Google unveiled some very positive stats about their social network:

  • 500 million people have upgraded
  • 235 million are active across Google
  • 135 million are active in the stream (newsfeed)

These are very strong numbers and a real sign that Google’s network holds very strong opportunities for those willing to invest the time into it.

Google also unveiled a new feature to Google+ called Communities:

Google+ has always been a place to crowd around common interests and meet new people. What’s been missing, however, are more permanent homes for all the stuff you love: the wonderful, the weird, and yes, even the things that are waaay out there. With Google+ Communities there’s now a gathering place for your passions…

This is an interesting feature as it takes on many of the proposed characteristics of their “circles” and pages. What it does better is allowing for passionate and interested parties to discover one another and come together in a more natural way. Brands have a big opportunity here as already being demonstrated by the presence of official Star Wars and Call of Duty Communities. These aren’t really a place for brands to post like they would to their own brand pages but somewhere for their fans to come together and discuss their own ideas and feelings with one another.

Source: Google

Continue reading

#TheStream – Issue 26

Welcome to Issue 26 of #TheStream!

Union Metrics Offers Tumblr Analytics For Businesses

Screen shot 2012-12-03 at 15.59.34

Union Metrics, one of Tumblr’s A-List partners, are now offering businesses fully featured analytics packages.

Maximize your impact on Tumblr with detailed engagement analytics. Go beyond web analytics to truly understand all Tumblr activity for any blog or any topic.

Their pricing plans start at $499 a month for the standard package and go up from there. For many brands who are using Tumblr this is an invaluable resource to understand the blogging network and how best to gain value from it.

Continue reading

Building a Gaming social brand

It’s gaming mega-franchise launch season with Halo 4 released this week, and Call of Duty Black Ops II set to explode onto the scene on November 13th. As these top gaming titles continue to cement their status as the biggest entertainment franchises out there, the stakes for marketers in the sector get higher and higher.

To provide our perspective on how gaming sector marketers can take full advantage of social media, and potentially reduce the huge launch budgets that now characterise the industry, we’ve produced the lovely whitepaper below. Enjoy, and do tell us what you think :)