#The Stream – Issue 32

All kinds of interesting news this week – from Tumblr’s in-feed ads to the false tweet that sent the U.S. stocks into momentary free-fall; welcome to the #TheStream Issue 32. Continue reading

#The Stream – Issue 28

Hello and welcome to our round up of the previous weeks top news in social, tech and marketing.

2012 – That Was The Year That Was

Google, Facebook and Twitter all released their ‘year in review’ sites last week with some interesting statistics, imagery and stories to go with them. They’re all worth checking out if you have the time.

Google – Zeitgeist 2012

Facebook – Year In Review

Screen shot 2012-12-17 at 15.00.10

Twitter – Year On Twitter

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#TheStream – Issue 27

Hey there, it might be cold outside but snuggle up with a warm cup of coffee and enjoy this weeks #TheStream, a look back over the previous weeks top news in social, tech and marketing.

Google+ New Stats and Communities

Last week Google unveiled some very positive stats about their social network:

  • 500 million people have upgraded
  • 235 million are active across Google
  • 135 million are active in the stream (newsfeed)

These are very strong numbers and a real sign that Google’s network holds very strong opportunities for those willing to invest the time into it.

Google also unveiled a new feature to Google+ called Communities:

Google+ has always been a place to crowd around common interests and meet new people. What’s been missing, however, are more permanent homes for all the stuff you love: the wonderful, the weird, and yes, even the things that are waaay out there. With Google+ Communities there’s now a gathering place for your passions…

This is an interesting feature as it takes on many of the proposed characteristics of their “circles” and pages. What it does better is allowing for passionate and interested parties to discover one another and come together in a more natural way. Brands have a big opportunity here as already being demonstrated by the presence of official Star Wars and Call of Duty Communities. These aren’t really a place for brands to post like they would to their own brand pages but somewhere for their fans to come together and discuss their own ideas and feelings with one another.

Source: Google

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#TheStream – Issue 22

It’s #TheStream time! Lets take a look back at last weeks top news in social, tech and marketing.

Facebook – 1 Billion Active Users

Good golly! They’ve done it! 1 Billion active users on the social network firmly cementing them as the top dog of social. They celebrated this mile stone with their first ad campaign… (let us know your thoughts on it, views are mixed in our office)

Source: Facebook

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#TheStream – Issue 21

Hello and welcome to issue 21 of #TheStream. Right lets crack on shall we!

Facebook Begins Deleting Fake Accounts

Last week Facebook began deleting fake accounts in an effort to squash spammers and boost confidence in their advertising platform.

Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed. So no, everyone doesn’t just hate your Page’s last status update.

Many of the top Facebook Pages have seen thousands of Like’s disappear over night, but this isn’t a bad thing. It’s great to see Facebook cleaning up the fake accounts and spammers.

Source: TechCrunch

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#TheStream Issue 17

Goodness the sun has arrived for us lot in the UK! To celebrate why not grab your laptop/tablet and head outside to read this week’s #TheStream.

Foursquare Launch New Way for Businesses to Connect with Customers

Refusing to stay still, the location-based network has launched a new way for local businesses to now take advantage of their Foursquare presence to connect.

The newly improved Merchant Dashboard gives businesses ways to send out updates and talk directly to customers within Foursquare. The updates also appear in Foursquare’s recently updated Explore section which in their words “It’s like being able to put the chalkboard where you write your daily specials in tons more places.”

It’ll certainly be interesting to see which companies make the best use of this.

Source: Foursquare

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