News: Electronic Arts’ game title No. 1 in Social Brands 100 2013

Video game Battlefield has taken the number one spot in Social Brands 100 – the annual report of brands leading the way in social. The ranking is dominated by the Retail industry this year, making up 25% of the list overall, however Travel brands have made their mark, with four featuring in the top ten.

The research has found that brands are starting to make the most of social for their customer care with scores slightly higher for those metrics. Scores were on average lower for engagement metrics, suggesting more could be done to better connect with people and create long-term loyalty. Continue reading

Social Brands 100 2013 – watch the livestream and follow #sb100

We’ve been busy these last few weeks getting the Social Brands 100 report to print and organising the launch, which takes place this Thursday (23 May) at the RSA in London.

Space is limited, so unfortunately we can’t fit everyone in. The good news is, we’ll be livestreaming the event at www.socialbrands100.com – which is also where the report will also be available to download.

The launch will feature presentations from Travel, FMCG, Retail, and Charity brands, and the No.1 social brand of 2013. Sorry, we can’t give you names without giving away the results.

Viewers of the livestream can follow and interact during the event via Twitter using hashtag #sb100.

Social Brands 100 launch schedule

9.15 – Introduction – Tom Chapman, Headstream
9.25 – SB100: The findings – Maeve O’Sullivan, Headstream
9.55 – SB100: The analytics – Jan Rezab, Socialbakers
10.10 – Q&A

10.20 – Approaches in social content. Hosted by Russell Loarridge, Managing Director Europe, Janrain

  • Presentations from Charity and FMCG brands
  • Q&A

10.50 – Break

11.20 – Integrating social into customer service. Hosted by Gordon MacMillan, Editor, Brand Republic

  • Presentations from Retail and Travel brands
  • Q&A

11.50 – No. 1 Brand Case Study Presentation

12.20 – Closing remarks – Tom Chapman, Headstream

12.30 – Ends

From ASOS to Waitrose: Retail brands dominate Social Brands 100 shortlist

Retail brands make up a quarter of this year’s Social Brands 100 shortlist. Brands from sixteen industries appear on the list with Charity, Travel, FMCG and Publishing & Media the most represented after Retail – the same five industries that led the shortlist last year. Over 700 brands from 23 industries were included in Social Brands 100 this year, more than twice that of 2012. Continue reading

Social Brands 100 Q&A: Yorkshire Tea (Part One)

Yorkshire Tea has been around since the 1970s and is owned by Taylors of Harrogate. We spoke to Brand Communications Manager Dom Dwight about how the tea brand creates the right social media blend.

In today’s post, Dom explains how Yorkshire Tea uses active listening and an agile content plan to reward loyalty and attract new tea drinkers. Continue reading

Building an FMCG Social Brand – The Whitepaper

Over the past three weeks we have broken down our research about building an FMCG social brand into three easy to digest presentations. Here is the full piece of research presented as one whitepaper:

We welcome any thoughts or comments you have on the paper and also please share and feel free to use as you may need.

Building an FMCG Social Brand – Part 3

Over the previous two weeks we presented part 1 and part 2 of our report on Building an FMCG Social Brand. Today we unveil part 3 – Post Purchase Experience and Advocacy

Let us know what you think in the comments below.

This report was created over a 12 month period as part of the Social Brands 100 2012 report.  If you would like to know more about Social Brands 100 2013 please do visit the site. We are in the process of analysing over 850 brands and will announce the 100 shortlisted brands on April 23rd with the final ranking announced in May.
In the mean time please do follow the Social Brands 100 Twitter account and use the official hashtag #SB100. You can also join us on the official Facebook page for the report.