That was quite the launch we had on Thursday. Photos and video to come. Here’s the presentation of the findings in the meantime.
Video game Battlefield has taken the number one spot in Social Brands 100 – the annual report of brands leading the way in social. The ranking is dominated by the Retail industry this year, making up 25% of the list overall, however Travel brands have made their mark, with four featuring in the top ten.
The research has found that brands are starting to make the most of social for their customer care with scores slightly higher for those metrics. Scores were on average lower for engagement metrics, suggesting more could be done to better connect with people and create long-term loyalty. Continue reading
Space is limited, so unfortunately we can’t fit everyone in. The good news is, we’ll be livestreaming the event at www.socialbrands100.com - which is also where the report will also be available to download.
The launch will feature presentations from Travel, FMCG, Retail, and Charity brands, and the No.1 social brand of 2013. Sorry, we can’t give you names without giving away the results.
Viewers of the livestream can follow and interact during the event via Twitter using hashtag #sb100.
Social Brands 100 launch schedule
10.20 – Approaches in social content. Hosted by Russell Loarridge, Managing Director Europe, Janrain
10.50 – Break
11.20 – Integrating social into customer service. Hosted by Gordon MacMillan, Editor, Brand Republic
11.50 – No. 1 Brand Case Study Presentation
12.20 – Closing remarks – Tom Chapman, Headstream
12.30 – Ends
Retail brands make up a quarter of this year’s Social Brands 100 shortlist. Brands from sixteen industries appear on the list with Charity, Travel, FMCG and Publishing & Media the most represented after Retail – the same five industries that led the shortlist last year. Over 700 brands from 23 industries were included in Social Brands 100 this year, more than twice that of 2012. Continue reading
In today’s post, Dom explains how Yorkshire Tea uses active listening and an agile content plan to reward loyalty and attract new tea drinkers. Continue reading
Over the past three weeks we have broken down our research about building an FMCG social brand into three easy to digest presentations. Here is the full piece of research presented as one whitepaper:
We welcome any thoughts or comments you have on the paper and also please share and feel free to use as you may need.
Let us know what you think in the comments below.
Last week we presented Part 1 of our ‘Building an FMCG Social Brand’ report which focused on the initial consideration of the consumer decision journey. This week we are proud to show you Part 2 – Active Evaluation:
As part of our Social Brands 100 activity for 2012 we examined the global social media marketing communication activity of FMCG brands over a 12 month period. From this we have produced a report that we will be releasing over the next three weeks in bite sized chunks.
To provide structure to the FMCG social media activity we have segmented the examples featured into three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information gathering, shopping and buying
3) Post Purchase Experience and Advocacy
So without further ado we present Part 1 – Initial Consideration