âTwilightâ has finally leapt on the Twitter Bandwagon and has set up an account to cater for its dedicated fans. The account went live on Monday, and within 6 hours (according to an article on Mashable) it already had in excess of 22,000 followers. After just clicking on the profile now, the account has almost 68,000 people following.
The account has been tweeting exclusive tidbits about the new film which is released next month, which offers a fantastic way to create a real buzz about the upcoming instalment to the Twilight saga.
I’ll be interested to see how excited the fans become prior to the release with all the teasers that are being posted. But, as Jennifer Van Grove mentions, will the account be able to âkeep pace with the rapid-fire retweeting of teens and tweens the world round?â
An interesting new way to view films has been launched by LoveFilm â last week they hosted their first live streaming movie premiere, giving its members access to the thriller Vinyan at the same time as its West End opening and a week before the filmâs theatrical release.
As Simon Morris, chief marketing officer of LoveFilm said âconsumers who enjoy films will do so in a number of ways, be it at the cinema, purchasing or renting a DVD, or downloading or streaming a film online. The key is providing them with the channels and the choice to access content however they want.â (nma.co.uk)
I think itâs a great move to create a buzz around the launch of a new film, and am really excited to see how effective this could be. It could be a great way to support a social media campaign!
The debate on the influence that social media has on lucrative box office results is still very much a hot topic at the moment. Was Twitter responsible for the slide in box office takings with Bruno, or was this simply natural behaviour by audiences that coincided with the negative responses that the film received on the micro blogging platform?
The truth is that in the case of Bruno is that it might not be so easy to tell, so we can only look to other online marketing campaigns to delve deeper and form some kind of comparison.
Take Watchmen for example, Paramount Pictures created video content that created buzz online and attracted over 3,000 Twitter followers pre release.
Caroline Parry explores this argument in her recent article for Screen International, where she questions the point that box office success depends on Twitter chatter.
Interestingly enough, she talks about a new funding trial from the UK Film Council that allows distributors to apply for money early so that they can allow for digital marketing.
I think this is a great initiative and just proves how the digital landscape is advancing at such a rate, that we all have to keep up. Film bods take note, as social media is here to stay and it might not be worth running the risk of falling behind â especially for your box office opening weekend!
Paramount Pictures UK and talent website Noostar.com, joined forces this week to host a dance off event at London stations to celebrate the release of Dance Flick, the latest spoof movie from the makers of Scary Movie.
The dance off events held at London Paddington and London Victoria, invited station passengers to showcase their dance moves and battle it out in an arcade dance off. Competing against each other, commuters danced their socks off aiming to beat the highest score of the day.
Whilst awaiting their turn competitors were kept fully entertained by live street dance acts from Noostar.com, home of talent on the web. Video clips from Noostarâs hottest acts were played along with the Dance Flick trailer on digital screens and gave a flavour of what to expect from this hilarious new release. To check out the acts or even upload your own talent videos visit www.noostar.comÂ
Dance Flick (cert 15) is released at cinemas everywhere August 21. You can find out more about the film, download cool wallpapers or even play Face Off â an online game where you can upload your face and pull the ultimate dance move â at www.danceflick.co.uk
And so the debate goes on. Some might argue that the future of film distribution lies in online, while others have a more sceptical view of this issue. John Flahive managing director of Wavelength Pictures is yet to be convinced that the online experience can compete with a more traditional viewing experience. He argues that the industry has made money from audiences for whom a quality viewing experience matters.
I have to say that sometimes the cinema viewing experience can also let you down. Iâm thinking full-on air conditioning, uncomfortable seats and small fortune for a bag of popcorn verses home comforts and a nice glass of wine and most importantly a pause button.
But love it or hate it the cinema experience might not be the only way in which we view film in the future. But how can film distributors capitalize on the benefits of online rather than lose out to piracy and basically be beaten by the download bug in the same way that the music industry took a huge hit?
The answer could be found in social media. Actively involving audiences in a conversation and embracing UGC, while also distributing content and assets through social media channels. Lori McDaniel agrees and thinks that social media is the right bridge to connecting online distribution with profit saying âWhen companies realize that users crave the emotional connection and fun found in social media experiences, and when these experiences are tied to accessing content…voila…repeat business, brand loyalty, and profit.â
With 19.2million users visiting a social media site in January this channel of communication is gaining momentum. We would actively encourage film and entertainment clients to start listening and engaging in this space, in order to stay ahead of the game and above all at the top of the box office charts!
The greatest space adventure of all time is upon us. J.J. Abrams new vision of the sci-fi action adventure has amazed fans and reinvigorated the franchise. You can imagine Headstreams’ delight as we worked alongside Paramount to raise awareness of the film and create a buzz around the theatrical release.
A number of partners came on board the campaign and enabled us to offer gadgets such as touch screen cameras, laptops and futuristic powered luggage! We also had merchandise to give away in the shape of mouse and mouse-mats, duvets and illuminating, wi-fi detecting t-shirts. We were also able to offer a number of tickets to the UK premiere in London’s Leicester Square where winners could walk the carpet with the cast.
We managed to secure coverage on a large number of male skew sites such as Zavvi, Empire, Sci-Fi Online, Sky Sports and Maxim. Although focusing on a predominantly male audience we also achieved space on a number of female sites as well as the big national newspapers and portals. Star Trek has now reached the box office and took a staggering Â£5.9m in its opening weekend.