Headstream indulge in some 'Retail Therapy'

The girls at Headstream have been indulging in a different type of retail therapy over the weekend, in the form of virtual Facebook game Retail Therapy! The insanely addictive new game from PopSugar enables you to mix and match your favourite brands (including Diane von Furstenberg, Gap, Topshop, Barneys New York, Banana Republic, Juicy Couture, and Tory Burch), play with your friends, and feel the experience of running your very own high-end fashion boutique! You can create and dress up your own avatar, hire your friends (we have all hired each other!) and decorate your store as it grows. As the name suggests, this Facebook game aims to be the Farmville of shopping.

The user selects items to sell from a catalogue of virtual goods which are actually replicas of real life, in-season products from the retail partners (Naomi M actually owns several of the items from Topshop!). Players can buy any of the items in real-life by clicking a link that redirects to the designers’ e-commerce sites. Sugar says that the catalogue of items to choose from will be refreshed frequently to reflect any real world changes such as new product launches. With each new level— there are currently more than 45— you unlock new products for purchase. However, until you hit the higher levels the choice of items to sell can get a bit boring as there is not much variety on each level.

As you can see, some of us (Naomi G) are doing better than others and have mastered the art of the game!

The game has pretty much taken over our lives as timing is key! For example, when you order stock for your store you must make sure you can log-on to unpack the items otherwise they will get eaten by moths!

In order to maximise the game’s potential, it would be more exciting if PopSugar could expand the offering from just fashion items. For example, beauty products could be sold alongside fashion items to make the game more appealing to users who might not be interested solely in fashion.                                                                                                                                                                     It would also be better if you could buy products to sell in your store from other stores, so you can make a profit at your neighbours’ expense! Finally in order to maximise social media, a Twitter account solely for Retail Therapy alongside the Facebook page would ensure fans are updated regularly with news and special time-sensitive offers. For example, a Twitter update giving users the chance to buy a limited-edition item to sell in your shop would help ensure excitement levels are maintained and people are following you religiously!

Unless you are obsessed like us, users may lose interest as it can take a while to jump through the levels and you are not incentivised to keep playing by PopSugar to stay ahead of the fashion pack.

Why not have a go yourself and become our neighbours? We might even employ you to work in our shops!

Helping Gap celebrate 40 years!

We’re really excited to be helping Gap celebrate 40 years by providing digital PR support for their new campaign, gap1969.

In the summer of 1969, Doris and Don Fisher created Gap with the simple idea of ‘jeans and discs’ and now, 40 years on, Gap is launching a concept store off London’s Carnaby Street to celebrate this heritage.

The store will be open for 19 days and 69 hours and will showcase an extensive range of Gap’s iconic denim styles, limited edition with only 69 pairs in each style. On opening day ONLY there will also be the opportunity to purchase a limited edition pair of Gap (PRODUCT)REDTM rinsed jeans with half of the profits going towards the Global Fund to help eliminate AIDS in Africa.

Designers Pierre Hardy and Albertus Swanepoel have both created bespoke denim pieces for the store and the store will also host the European launch of Pharrell Williams’ new Bionic Gap Collection.

Continuing Gap’s history of creative collaboration, celebrated illustrator and photographer Garance Doré will curate an exhibition of her work for the space and the store will host a selection of breakthrough artists with live acoustic sets including VV Brown and Taio Cruz.

Visit www.gap1969.com to register for more information.
September 10th – October 5th 2009
G7/G8 Kingly Court, Carnaby, London, W1

Fashion fans – www.cocosa.com

Headstream are more than a little bit happy to be working with Bauer to promote Cocosa – the ultimate members only fashion eCommerce site.

Cocosa is the luxury fashion site your wardrobe has been waiting for. It is a unique invitation-only fashion community offering exclusive access to sales you literally can’t afford to miss!

Each Cocosa sale is announced to members in advance by e-mail, is focused on one specific leading designer brand at a time and is offered online for 48 hours only. Each item has limited availability but if you manage to get in early enough and purchase one, the Cocosa experience continues and your precious item is specially packed and shipped immediately to your selected location. 


With the first live sale later in October, pre-registered members will be able to indulge in an unrivalled selection of covetable fashion and accessories from leading designer brands. 

We have a couple of memberships available to the lucky ones. Drop us an email if you would like an invite – us@headstream.com.

anyone for strawberries and cream?

This week at headstream we have been enjoying the tennis at Wimbledon and have spotted some unusual choices of oufits, Maria Sharapova in particular. However, that doesn’t match up to some of the efforts from Royal Ascot’s ladies day – enjoy a fab slideshow of the best hats on show here!