Social Bento: 27th June 2014

Social Bento

Google Glass ventures across The Atlantic! 

Early adopters in the US have been able to get their hands on Google Glass for a few months now, but Monday marked the launch of Google’s smart-glasses in the UK! Google glass allows users to snap videos and photos via the built in camera, whilst pairing the device to their Smartphone enables hands-free usage via heads-up display.

The gadget brings the connected consumer closer to technology and content that matters to them; satisfying always on needs by delivering information in the right place, at the right time. This customer-centric approach enables a user to digitally explore whilst being active, and living lighter. Google glass is available in multiple shapes, colours and frames; designed around the lifestyle of each user but comes with a hefty price-tag of £1,000.

Google stress the project is still a work in progress, but invite users to join their open beta and help shape the future of Google Glass. Will this be an item you’ll be adding to your impending Christmas list? – At least that way you’ll be giving people a chance to save up!

Amazon Dash

The latest innovation to come out of Amazon Fresh is Dash – an attempt to make shopping easier for the consumer.

Amazon Fresh is a same day and early morning delivery service of fresh groceries and everyday essentials, currently only available stateside. However if this wasn’t good enough, the development of Dash allows effortless shopping throughout the day as the remote control style device enables members of a family to add items to their shopping list from around their home simply by saying or scanning the object. The best thing too, never will you run the risk of forgetting items again as Dash remembers so you don’t have to!

We love this concept, far gone are the days of traipsing around the supermarket with a scraggly shopping list! Although unfortunately signing up is an invitation-only process… ours must’ve got lost in the mail.

Digital Wimbledon

2014 has introduced a digital revolution for the main sporting events, first with the World Cup and now with Wimbledon set to be the most social tennis tournament yet, with 63% of UK Twitter users planning on following the championships. Kicking off this week, Wimbledon’s Twitter feed is rife with real-time coverage, live updates and even a #QueueSelfie competition, encouraging spectators to snap themselves to win goodies from the Wimbledon shop.

The launch of #WelcomeBackAndy came when Andy Murray walked back on centre court to play his first match. The campaign invited all fans to engage with the hash-tag and @Wimbledon profile, to receive one of five signed digital photos of Murray winning the championship last year, personalised to feature a message and their own Twitter handle.

In addition, this year marks the first year where the screens on Henman’s Hill (or if you prefer, Murray Mount…) will feature crowd-sourced social interactions relating to Wimbledon – sharing photos, tweets and votes of those talking about the tournament.

Follow Wimbledon on Twitter, here!

 Brands reactions to Suarez’s shameful bite

After Luis Suarez shamefully bit his third footballer victim on Tuesday night in the Uruguay V Italy match, brands were hungry to jump on the back of the trending topic with real-time marketing ploys. Twitter was filled with brands, unsurprisingly predominantly in the dental hygiene or food industry, tweeting their humorous quips to the apparently hungry footballer.

  • Trident Gum were one of the brands to jump on the hype, tweeting: ‘Chew Trident. Not soccer players. #ITAvsURU’ – @tridentgum
  • Similarly so were mouthwash brand Listerine: ‘We recommend a good swish after grabbing a bite of Italian. #WorldCup#PowerToYourMouth’ – @ListerineGlobal
  • Along with the likes of chocolate giant Snickers: ‘Snickers: more satisfying than Italians. #LuisSuarez’ – @SNICKERS
  • Even the official handle of Major League Baseball’s contributed to the conversation: ‘There’s no c̶r̶y̶i̶n̶g̶#biting in baseball.’ – @MLB

As a result of his behaviour, the football star could be facing a two year ban from the sport. I wonder what relevant witticisms brands will come up with when that verdict is leaked!

Facebook sidebar ads return 

Since Facebook have continually been updating the layout of their pages based upon their growing focus towards visual content, the sidebars on the platform have become largely redundant. The introduction of newsfeed ads was accompanied by larger, eye-catching images which naturally gained more traction than the largely-overlooked adverts pushed to the sidelines. However good news for brands and marketers as times are a changing and Facebook is now introducing enlarging the images in their sidebar ads by over 50%, in a bid to compete with the newsfeed ads. To support this Facebook is minimising the amount of adverts which appear in the sidebar, streaming them down to just one or two as to not over-populate and confuse the user, allowing more obvious discovery.

With these developments enabling sidebar ads to appear more like newsfeed ads, the 20% text to image rule will now also applies across the board, with the ad needing to consist of 80% image. These changes will come into effect come August, so we have a month to organise our new sidebar content. On your marks, get marketing!

Social Bento: 20th June 2014

Another week has passed, and this week we’ve had lots of excitement. From the World Cup, to Cannes Lions and finally the meltdown after Facebook was down on Thursday morning. With so much to choose from, narrowing down topics for this week’s Social Bento was a bit tricky. However we hope you enjoy our picks, and have a great weekend!

YouTube to block indie labels?

This week it was announced that Google are planning to roll out a music streaming service. Listeners can pay to play music without advertising on Google owned YouTube. Google claims that 90% of the music industry has signed up to the service, threatened by the fact that not signing up will result in the videos being blocked on the platform. It’s been said that some indie labels are yet to get on board, with artists such as Arctic Monkeys and Adele at risk of their videos disappearing. There’s no confirmed launch date yet for the service, but it’s being predicted that it will have a graduated roll out later in the year.

Facebook release Slingshot… for real.

So last week we saw Facebook accidentally release their version of Snapchat, Slingshot. After a hasty removal from the app store, we had a sneaky suspicion it wouldn’t be long before the app was released for real. We were right as Slingshot was officially launched this week. With developers saying it’s different to Snapchat as it’s more of a way of sharing what you’re up to at that current moment in time. In addition, it has been said to be more polished than the rival ephemeral messaging site. Find out some more about both apps features in this article by Mashable. So what will you be turning to? Slingshot, or staying faithful to Snapchat?

YO!

A new app got everyone talking this week. Or should I say Yo-ing? Yo is super simple messaging app that allows you to send a ‘yo’ to your friends. That’s all there is to it. A yo. Perplexed? So were we. Of course what your ‘yo’ actually means is down to preference, could it mean when you get to a destination and instead of calling a family member you send a ‘yo’? Or perhaps as Yo themselves suggest, a blogger could Yo their readers when a new post is live. It’s completely up to you how you use your ‘yo.’ With user figures not being released just yet, it has been reported that so far over 50,000 users have sent more than 4 million ‘yos’. The app, which was reportedly created in just eight hours, has certainly has got everyone talking and is ahead of Facebook’s slingshot in the App download chart!

LinkedIn launch Job Search

LinkedIn have launched a brand new app called LinkedIn Job Search which is a free iOS app where you can search and apply for jobs using the platform. But you needn’t worry about your boss seeing your job searches as everything remains completely private and won’t be posted to your network. LinkedIn are reported to have said they want to make job searching easier for applicants. Whilst the app is currently only available in the US, it’s set to be released to other countries very soon.

Twitter now supports GIFs

Some good news to end the week is that Twitter finally supports GIFs! Hoorah. Just in case you’ve been living in a cave, GIFs are moving images that are repeated on a loop. It’s super easy to add GIFs to your tweets; we’ve found ours through Giphy, saved them and then uploaded them to our tweets as if they are a photo. Whoop. Let’s celebrate with a dancing GIF.

giphy (2)

Social Bento: 13th June 2014

Social Bento: A round up of this week’s social news.

Twitter & The World Cup

The World Cup officially launched this week and we are ready (well some of us are) for a football filled four weeks, and it seems that Twitter are too. This week to celebrate the World Cup starting, the social platform has been updated with many new World Cup features, for example Hashflags are back, simply tweet your support for your country, for example #ENG and once you tweet a little flag will appear alongside it. There’s a World Cup twitter timeline, so you can keep up to date with everything that is going on without having to search too hard for content, there’s also a match timeline where you can check in on matches and goals that have (or haven’t) been scored. Even new users can sign up, and provide what team they are supporting, and then follow along with all the world cup activities. It’s safe to say that you won’t miss a minute of action from the World Cup with Twitter.

Facebook Slip Up With Slingshot

On Monday, Facebook made a bit of an error by accidentally releasing their version of Snapchat, Slingshot in the app store. The ephemeral messaging site will allow users to send photos and videos which will then disappear once the recipient has swiped the message. Though it’s not been said how long the messages will stick around for. With no set release date in sight, it was surprising to see the app released in the app store earlier this week. Though only being available in certain countries such as; Russia, India and New Zealand, it wasn’t long till the app was taken down from the app store. Facebook released a statement saying “earlier today, we accidentally released a version of Slingshot, a new app we’re working on. With Slingshot, you’ll be able to share everyday moments with lots of people at once. It’ll be ready soon and we’re excited for you to try it out.”! For now we guess we’ll just have to sit back and wait for the official launch of Slingshot!

Ticketmaster’s Plan To Increase Mobile Ticket Sales

Ticketmaster released a new update for their app; in fact it was the first iOS update in over 18 months. The update means that the ticket buying process will now be faster by removing steps such as CAPTCHA, which makes getting those concert tickets that bit easier and quicker! The app will be able to tell that a single user is not in fact a robot and won’t need to use the security measure in the process of buying gig tickets. With stats revealing that 16% of tickets bought through Ticketmaster in the first three months of 2014 were bought through mobile, it means that the new update could increase those stats by 10%. Removing CAPTCHA will make buying tickets so much quicker, meaning that for sell out shows you have a better chance of getting tickets before they sell out! Our social media exec Corrie, swears by the Ticketmaster app after it let her buy tickets at ease for a certain well known boyband show at Wembley Stadium. Will you be buying your tickets through the new and improved app?

Uber

This week we seemed to only be talking about two things; first of all the World Cup and secondly Uber. Wednesday saw a mass taxi strike from taxi drivers in European cities such as London, Berlin and Madrid, in protest to Uber. You can read more about the reasons behind the strike here. But on the same day as the cabbies were striking, Uber launched UberTaxi (great timing Uber) which is Uber’s take on the classic black cab. With it being a bit roomier than the average Uber car, it’s perfect for suitcases and has wheelchair access. With the strike and the launch of UberTaxi, Uber was pretty much top trending topic on Twitter all day, and Uber reported that on Wednesday they had an 850% increase of downloads of the app. Hmm we’re not quite sure if the strike went down as well as the taxi drivers hoped. So what are you a fan of? The traditional taxi or the digital Uber app where you don’t need to worry about if you’re hailing a taxi or the rolling fare?

LG’s Anti Theft Phone

Having your phone stolen is probably up there on the list of things we really don’t want to happen. It’s not just about being left without a phone but what about all the personal details that Smartphone’s now store? Log ins, passwords, personal details would all be compromised, and they’d all be in the hands of a stranger. It’s definitely a scary situation. However LG’s latest smartphone, the G3 has an anti theft feature which may help in this nightmare situation. Thanks to LG teaming up with computer security experts McAfee, the two have developed a ‘kill switch’ which means that phone users can disable their phone in the occurrence of a theft. This will erase content meaning that all personal data will be wiped meaning those precious details won’t be compromised. There will also be a McAfee mobile security app installed on the phone that protects against viruses, and other features such as data backup. Other LG users will also be able to download the app as well, to protect their current LG phones. What do you think about this anti theft software? We think it’s a great idea to help protect our personal data, now it’s Apple’s turn to make something similar.

Social Bento: 6th June 2014

 Instagram’s New Editing Tools

This week saw Instagram unveil a new update, that we are sure will please Instagram enthusiasts. With ten new tools and seven updated ones, you will be stuck for choice when it comes to editing your photos on the image sharing site. You can now adjust the intensity of the filter you apply to a picture, sharpen images and use other tools such as adjust, saturation, warmth and highlight. The new update has very similar features to other separate editing tools such as VSCO cam which may now be redundant for users. What do you think of the new Instagram 6.0 update?

Apple’s Worldwide Developers Conference

Monday night saw Apple’s 2014 WWDC roll round. The twittersphere was rife all day with rumours of what could be announced, and we’d be lying if we said we weren’t checking the hashtag repeatedly for news! So what actually came out of WWDC? First of all a lot of information was released about iOS 8, and it was revealed that most Apple devices will be working with the new update, except for the 2010 iPhone4. This means that all devices will also have touch ID; a feature that only the iPhone5 has at present. It was also revealed how SMS messages and phone calls will now pop up on your Mac, meaning you never have to miss a text or phone call again if you’re phone isn’t near you. There were lots of other iOS 8 features revealed, such as a quick type keyboard, and interactive notifications.  The keynote also announced details about their new Health app, and their plans for HomeKit.  We love the idea of HomeKit, it’s exciting that we are a step closer to being able to control most of our household appliances through our iPhones. Though now we all are eager to hear about the iPhone 6!

Is Tinder trying to be like Snapchat?

This week Tinder announced news of their latest update, with a certain feature which seemed rather familiar. The dating app, which shows you single people in your local area and lets you like their profile and talk to one another, has a new feature that means you can also share photos with one another that will self destruct in 24 hours. It’s supposed to allow the users to show another side to themselves as well as their profile picture. The ‘moments’ will be sent out, and the recipients can either ignore the photo or like it. There have been talks that there may be a block button for unwanted photos such as body shots. With the new update, it seems that most platforms are trying to get on the Snapchat bandwagon, with Apple also revealing familiar Snapchat features in new iOS 8 update.

Google Maps New Transport Options

Google Maps have added some unusual forms of transport to their platform.  With their Easter Eggs popping up every now and then, it was found that both the Loch Ness Monster and the Royal Carriage are among the transport options for journeys. With the mythical monster, being an urban legend for years, between Fort Augustus and Urquhart castle, Nessie will take you on a 28 minute trip, which is definitely a speedier than the bus! The Queen’s Royal Carriage is also featured, when looking for routes between Buckingham Palace and Windsor Castle, but you will need to practise your royal wave first! In Wales you even have the option of travelling by dragon between Snowdon and the Brecon Beacons. Which mode of transport would you prefer? The girls in the office are opting for the Royal Carriage, whilst the boys are definitely more interested in travelling by dragon!

IFTTT

This week we found a genius app that will change the way you use social platforms. IFTTT (which is pronounced ‘gift’ without the ‘g’) is all about making the internet work for you; allowing the user to create ‘recipes’ between platforms. Say for example you want a tweet to be sent out every time you publish a blog post, or you want your instagram photos turned into a twit pic automatically, IFTTT takes care of all this. You can also configure recipes such as muting your phone as soon as you get into the office! We have been playing with the website all week, and now have recipes applied for all sorts, but we’re yet to find one for putting the kettle on!

 

Social Bento: 23rd May 2014

Google Celebrate Rubik’s Cube’s 40th Birthday

On Monday, we had to try not to procrastinate as Google gave us an almighty temptation by creating a digital Rubik’s Cube on their homepage. To celebrate the 40th anniversary of the first prototype of the coloured square puzzle, that always leaves us scratching our head. Google Doodle executed this perfectly, and we had to stop ourselves from spending all day playing with it.

Facebook to release their own Snapchat

So this week, we heard some news that Facebook are reportedly bringing out their own version of Snapchat. After trying and failing to acquire the picture messaging app, they are set to be developing their own version entitled Slingshot. Mark Zuckerberg is personally overseeing development of an “ephemeral messaging” app and it could be released as soon as this month! With Snapchat’s rising popularity it’s not surprising that Facebook want a piece of the action. They even recently removed their ‘poke’ app, which was a clone of Snapchat, coincidental no?

Put your Instagram snaps on your trainers

Later this summer, Adidas are going to make both Instagram and fashion lovers very happy, as they are releasing an app which allows you to put an instagram photo onto a pair of trainers. The Adidas Photo Print app, will use pictures and print them onto the ZX Flux Trainer. Adidas posted the launch on Instagram (of course) and said “ “Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before… the possibilities are endless.” No prices have been released yet, but for trainer lovers, this is a unique chance to get create your very own pair of trainers, that no one else will have. One thing though, we maybe wouldn’t recommend selfie trainers.

London named as the capital of selfies

Whilst we’re on the subject of selfies, this week it was announced in a new set of research, that London is the city where the most selfies are taken! It beat cities such as New York, who came in second place and third place went to Amsterdam. Tourist landmarks such as Big Ben, The London Eye and Buckingham Palace are the most tempting places for selfies to be taken. According to the report, 14% of all selfies taken are taken in London! Are you guilty of taking a selfie in London? We usually just stick to Southampton.

Facebook releases new Shazam like feature:

Facebook have been at it again, and have released another new feature for the platform. This week it’s all about a new Shazam like feature, which listens to what you are watching/listening to and automatically adds it to your status. You used to have add what you were up to yourself, but you don’t even have to type anymore. This new feature is in the new update for Facebook, and the official name is audio recognition. The feature brings up selections to what you’re watching/listening to within just five seconds. It is similar to other apps such as Shazam. Facebook have said that the app won’t hear background noise or conversations, and that sounds are only matched and never stored. Also the app will only listen when you’re writing a status, and not all the time you’re on Facebook! The only problem now is that we will have to make sure we are listening to cool music before posting a status. Or our secret cheesy music taste will be exposed!

The new whistle camera

Android users no longer have to worry about getting the perfect picture, as they can now take a picture using their mouth. Whistle Camera is a new app that allows users to take pictures by whistling! Features of the app include auto focus, the easing of holding you phone with one hand to take a picture and of course whistle detecting camera. The app which can also control both your front and rear facing camera. How do you feel about this new hands free camera? Will it be the new app to take the perfect selfie?

Save The Children Looking for a Vlogger:

Charity Save the Children has jumped on the YouTube bandwagon, by advertising for the face of a yearlong campaign, and they don’t just want anyone. They want a vlogger. They want someone who’s going to be able to host videos and think of exciting content for Save the Children to post out to a wider audience. The vlogger will get a yearlong contract, media training, and will travel with their role. The role is even paid too, with YouTube influencers becoming very successful for brands marketing strategies, it’s no wonder that Save the Children want to develop their YouTube channel further. Think you’re up for the challenge? You can apply here.

Google gets on that Instagram thing:

This week Google joined Instagram, their first post was the google doodle of the Rubik’s cube, and so far two posts later they have 44,000 followers. Their bio is slightly genius though “Google unfiltered-sometimes with filters.” Have you followed Google yet?

Twitter to acquire Soundcloud?

This week it was reported that Twitter may acquire Soundcloud, the audio sharing service. As described on Venture Beat, Soundcloud is YouTube but for audio. It has over 250 million users, and it’s been reported that Twitter could bring a lot to the table for Soundcloud. Especially with Twitter’s last attempt with a music app failed. Soundcloud could use Twitter’s contacts to secure contracts with big music labels. However if Twitter were to go ahead and acquire Soundcloud, it wouldn’t be cheap; the last valuation of Soundcloud was $700 million. Better dig deep in those pockets Twitter!

 

Social Bento: 9th May: A Round Up Of This Week’s Best Social Media News..

Tesco’s New Smartphone To Rival Android?

This week Tesco proved they are so much more than the place where we do our weekly grocery shop. With the supermarket chain already edging their way into the technology game with the release of Hudl, a tablet which has seen sales of over 550,000. With the success of Hudl behind them, Chief Executive Philip Clarke revealed that a Tesco phone is on the way and should be launched by the end of the year. It’s also been reported that the handset will be based on Android, but there haven’t been any confirmations of any further details such as prices of the handset. The only details we do have is that the phone will be loaded with Tesco services such as Blinkbox video streaming, a music/books/movie e-store, and general Tesco shopping services. Clarke also revealed how they are also releasing a follow-up to their tablet, Hudl 2, in September. We’re intrigued to see the new Tesco phone; will it really rival Android? We guess we’ll have to wait and see!

Amazon Lets You Pay With A Tweet

This week saw Amazon launch a new feature to their e-commerce website. After connecting your Twitter account to your Amazon one, using Twitter you now can add items to your basket using the hashtag  #amazonbasket. It’s targeted at users who don’t want to go through the trouble of clicking links and then manually adding products to their basket. Amazon has created #amazonbasket to provide ease for their customers, stating that “no more switching apps, typing passwords, or trying to remember products you saw on Twitter. Save it to your cart now, and check out later when it’s more convenient for you.” Reports state how this new feature benefits Twitter more than anyone else. An Amazon spokesperson says ““Twitter offers a great environment for our customers to discover product recommendations from artists, experts, brands and friends. #Amazonbasket was designed to help customers add products to their cart now without leaving Twitter and come back later to shop and buy on Amazon.”  Will you be using the new #amazonbasket feature? We’re sure that our basket is probably always going to be full to the brim!  Shopaholics beware!

Police Love Pinterest Too

Some of us in the office are big Pinterest fans. This week we learnt that it’s not just us who love Pinterest, in fact so do the police. No not Sting and pals, the actual police force who are using the pinning inspiration platform as a way to solve crimes. Yes really. Redwood City’s force in California used the site to list stolen jewellery that had been found in a bag. After just eight hours, the police force received details from three different people about owners of the stolen jewellery. Including a charm bracelet that had been stolen in 1983 and was a mother’s keepsake and 30 years later, it was reunited with the rightful owner. In addition Pottstown’s force have created boards of criminals mug shots and have seen a 57% increase in arrest rates for offences since the boards were created. Police have also been using other social platforms such as YouTube and Facebook to help find criminals and a revolutionary new pre video advert on YouTube showing missing people. How do you feel about Police forces on social media? We think it’s a great way for them to connect and help solve crimes.

 

Everyone To Get New Twitter Profile This Month

If you thought you’d got away with not having the new Twitter profile, we have bad news. It’s coming for you. Twitter announced this week that everyone will have the new profiles on May 28th. The new design has come under criticism in recent weeks for its similarity to Facebook. With not everyone having the new profile yet, it won’t be long before everyone has the new features including larger profile and header images, new timeline views and the ability to pin a tweet to the top of a profile page. So if you’re a hater of the new design… you’ve only got 19 days (and counting!)

Vine Gets Accessible

It’s been announced Vine have revamped their website to show it’s more accessible for viewers to search and watch their favourite six second videos. The best thing you don’t even have to be logged in to see videos, or even have an account for that matter, making the new shift a very similar one to YouTube. You’ll even be able to see different channels, popular videos and trending tags. The move shows a real segregation between Vine and Instagram who still have a limited online website, and moves towards becoming closer to being a YouTube competitor. The developments of the website means that more people can enjoy Vine’s and search for them a lot easier, which will do nothing but boost the platforms popularity. We have had hours of fun searching for our favourite Vine’s, will this new update mean you’ll spend more time on the six second video site or stay faithful to the giant YouTube?

Mink: The 3D Printer That Prints Make Up 

This week we saw an innovative new product launched that got the girls in the office pretty excited. Okay no, it’s not a Ryan Gosling clone. However Mink a new 3D printer that allows you to print out make up was revealed at this week’s TechCrunch Disrupt event by Harvard business school student Grace Choi. So how exactly does the printer work? Well, the printer works as an inkjet to mix colours to the user’s preference then print, the custom make up. You can select colours from any digital image, whether you want to copy a look from YouTube, a photo or a colour found on the internet. Creator Choi says “”The inkjet handles the pigment, and the same raw material substrates can create any type of make-up, from powders to cream to lipstick.” With no specific release date apart from later this year, Mink has an enquiry list you can join to be first in the know about the revolutionary new printer’s launch. Reports are the printer will be roughly $300 and materials will be ‘competitively’ priced. We love the idea of having a printer to print custom ideas, our Social Media Exec and beauty blogger Corrie is literally beside herself at the idea.

 

Yahoo Launches News Digest App For Android

This week Yahoo launched their News Digest app for Android, and made the current iOS version available for all users worldwide. The app which gives daily news updates for users was previously only available in the UK or US. The app was launched earlier this year, and was based on news app Summly, started by British teen Nick D’Aloisio started up before Yahoo acquired it  in 2013. Yahoo also released some latest stats on News Digest, with D’Aloisio revealing that 40% of users use the app every day. With News Digest going worldwide, will you be downloading the app?

5G Trials In Japan

Word on the street is that Nokia and Samsung have joined in with trials of 5G in Japan. However it seems we can’t get too excited as 5G is still years away, in fact 2020 is the predicted year that we’ll get internet speeds up to 10Gbps. Current tests are being carried out to see if high frequency bands (higher than 6GHz) which can support speeds up to10 Gbps even if there are lots of devices using the same bandwidth. It’s reported that the first tests will be held in an indoor research facility and later in outdoor field trials next year. We guess we’ll just have to carry on with 4G for the time being!

Tumblr’s New Features For Mobile:

Tumblr have announced they are rolling out a fully customisable update to their mobile versions. In the past, users haven’t been able to change the background of their blog or customise it due to logos and backgrounds not being available on the mobile version. Peter Vifani, the creative director at Tumblr says “this is our biggest launch in the past five years. We’re allowing customization and theming to occur in mobile apps, which is huge, because mobile takes up half of our total traffic and it’s rapidly growing.” Updates now sync instantly between the desktop and mobile versions so changes made to one another are then reflected on each device. We love the idea of being able to customise whilst on the mobile app, seeing as we are all such big fans of Tumblr. What do you think about the new update?

 

Remember you can also find Social Bento as a Flipboard too!

 

How does the youth audience really feel towards their social platforms? 

voxburner pic for blog

Image Source 

Following on from our Social Brands 100 Youth Ranking, our report partner, Voxburner has conducted research on user’s sentiment towards social media platforms. After surveying 1,500 16-24 year olds, the research found that the top three most popular social platforms were YouTube, Whatsapp and Skype.

The survey explored sentiment towards a total of 18 different social media platforms. Sentiment was the chosen focal point for the research, so findings could demonstrate which platforms young users ‘enjoy, appreciate and feel positively towards.’ The research found that 91% of respondents say they ‘love’ or ‘like’ YouTube.

Ranking second amongst the youth audience was Whatsapp, which was ‘loved’ by 33% of respondents, with Skype following in third place with 31% of the respondents stating it as their most loved platform. Facebook came 4th with 27%, and subsequently Instagram with 24% to complete the top five list. The only platform that received slight negativity from the respondents was Google+.

Following on from the results, Head of Insight at Voxburner, Luke Mitchell commented on the findings: “This is an optimistic and tolerant generation and the lack of any strong negative sentiment towards any social media brands backs this up. With some dissent towards Google+ we can perhaps see that young users don’t like to feel forced into new tech habits, for example last year when YouTube commenter’s were pushed into using a Google+ profile.”

At Headstream, we believe that the customer should be at the heart of everything you do as a brand. Understanding your customer’s needs and wants at different points in their customer journey, enables us to plan and develop content for every step of their journey. Its about making sure the content is relevant and provides real value to the end user – something they will feel has made their day better, more fun or easier.

Voxburner followed up their findings with some qualitative research to find out a little more from the respondents about their social media platform preferences. Claire, 18, says, “Facebook just seems to get boring, it’s the same old thing day in day out. Typically the other apps involve more direct communication with individuals, a platform for conversation, or in YouTube’s case, watching and finding new things.”

The research concludes that the youth audience are always looking for new and entertaining content when online, and become easily bored by the ‘everyday’ stream Facebook provides. One reason YouTube has ranked so highly in terms of sentiment is because of its expansive range of entertaining content, both timely and readily available 24/7.

The full research on sentiment towards social media brands can be downloaded on the Voxburner website.