That was quite the launch we had on Thursday. Photos and video to come. Here’s the presentation of the findings in the meantime.
We’ll be at Brandrepublic’s Social Media Strategy conference next Tuesday. Jules Duncan will be setting the scene by talking about the importance for brands to have not simply a Social Media Strategy, but a long term Social Communications Plan.
We were there last year, so it’ll be very interesting to find out how the conversation has changed over the last 12 months. Let us know if you’ll be coming along. We’ll be tweeting from the event using #brsms.
What have we learned so far?
- Almost 30% of mobile users in the UK have a smartphone. Only 2-3% of marketing budgets are allocated towards mobile.
- The time between search & purchase using a desktop is 1 month, on mobile it’s 1 hour.
- Well done you, if you’ve got your mobile site up and running, but think about what information users on the go actually need.
Lots more to learn today…