Social Brands 100 case study: Kiss FM

What is it about cats? According to Kiss FM Web Editor Karen Campbell, pictures of cats along with other funny pictures, competitions and funny games and tasks requiring listener response are the most engaging forms of content for its social media community. Continue reading

Building a Gaming social brand

It’s gaming mega-franchise launch season with Halo 4 released this week, and Call of Duty Black Ops II set to explode onto the scene on November 13th. As these top gaming titles continue to cement their status as the biggest entertainment franchises out there, the stakes for marketers in the sector get higher and higher.

To provide our perspective on how gaming sector marketers can take full advantage of social media, and potentially reduce the huge launch budgets that now characterise the industry, we’ve produced the lovely whitepaper below. Enjoy, and do tell us what you think :)

'Tweet For A Track' and top up your iPod

We are loving ‘Tweet For A Track’ here at Headstream, I have already loaded up my iPhone with some gems. This tactic for sharing music is a great way for artists to promote their work and is growing in popularity amongst the ever-hungry file sharing public. Music is one of the most mentioned and discussed topics on Twitter so it only makes sense to be able to use the platform to pass music around as well as chat about it. And unlike most other file sharing tactics, this is totally legal and at the discretion of the artist. The PR tactics employed by most musicians and bands on Twitter is often in the form of a link to a MySpace or Facebook page, however, as many new artists know, the key to getting something to spread virally beyond your existing fan base is far from easy.

Tweet For A Track offers a launch pad for this and the free online tool is quickly growing in popularity. The way it works is by the artist uploading a song and then tweeting the download link to their followers. When fans click on the download link they need to send a tweet to get the download code. More people see the tweet and do the same. You can see it in action by searching for the hashtag #TFAT

Similar to the ethics of Sound Cloud, and a cheaper version of Culture Jam, this service is not only an effective way to engage with ‘new’ fans but also a process that allows music to spread virally, making it seem like a steal to whoever receives it.

More and more independent artists are successfully going it alone and this should be a core tactic they employ when looking at marketing their music. Underground hip hop artist Akala, recently tweeted “real supporters last forever and they do the marketing for you anyway, so in the long run a real connection is the best business.” Further to that, marketing tools such as Tweet For A Track can be invaluable when trying to expose your music to a new fanbase, as well as allowing existing fans to spread the word. Unless you’re Lady Gaga – you need to be doing this. Plus, I need a few more tracks for my ‘Free Stuff’ playlist!

With the demise of industry-leading digital platforms such as MySpace, services such Tweet for a Track and Sound Cloud are welcome additions for people to share music quickly and of course virally. Particularly as My Space announced last week that they were further integrating their services with Facebook , meaning users can easily create highly personalised, entertainment-focused streams based on their Facebook profiles.Doing so will port the likes and interests they have listed on their Facebook profiles to MySpace, where they will get a stream of entertainment content based on these interests. This will be followed by the addition of Facebook’s “Like” buttons across MySpace.

MySpace has conceded that it is no longer a social network but a social entertainment destination – think MTV for the Web 2.0 generation. To this end, the company recently overhauled its website to give its mostly young audience more ways to consume music, videos and celebrity gossip. CEO Mike Jones said that the users’ initial response to the redesign is “very, very positive.”

The positive power of social media

The digital world went into shock as rumours were confirmed that Fabric had gone into administration. Once the statement was released on Resident Advisor there was a buzz of activity on music forums such as Little White Ear Buds and Twitter but most obviously on Facebook.

Facebook status updates went into overdrive. The disappointment was apparent and frustration from many that this could happen to one of the best clubs in the world. Groups were formed by clubbing fans titled “Fabric: the beating heart of London”. A Twibbon was also created to appear on fans’ profile pictures. The biggest concern for Fabric fans was that a new buyer would change the music policy of the club and these social media tools were used to send a message to the new owners of Fabric.

Thanks to the conversations taking place on the social platforms the buyers saw the cultural value to the club. They released a statement across the social media platforms letting the fans know that they will be honouring the original vision of the club and the globally popular music policy will stay the same.

Although social media can cause obstacles for brands, this is a perfect example of when social media can be used to the benefit of the company. In this case, the power of social media arguably shaped a business decision. Fabric is now playing on social media more than ever. It knows the support is there and is tapping into the fan base. The tagline “Fabric: the beating heart of London”, that was created on Facebook, is being used across the majority of Fabric’s publicity.

This is a clear message that social media has given the public a voice which can shape the business world so now more than ever it needs to be listened to. Fabric listened to what its public had to say which I believe will be the reason for its continued success.

Rebecca Hunt – Entertainment guru and social butterfly

Headstream loves a bit of Mystery

Everyone in the office loves a bit of mystery so we are delighted to be working with UKTV to help promote the latest series of the crime series Murdoch Mysteries. To give fans of the show a chance to solve their own mystery, we’ve devised a code breaking challenge.

All you have to do to be in with a chance at winning tickets to an exclusive preview at London’s Soho Hotel is unlock this page by cracking the code below:

P Y I G W O D E 1 ?

Dave Berry bags Breakfast show at Xfm!

Here at headstream, we’re really pleased to be working with Xfm (104.9 FM) on the launch of Dave Berry’s new breakfast show which starts on 18 January! The London lad is moving from his drive time slot to entertain you and get you out of bed with his cheeky wit and great sense of humour every morning! Listeners outside London can listen on digital radio, online at or via the iPhone application. 

So, what can you expect from Dave’s show? The man himself describes his show as ‘a steady mix of a croaky voiced South Londoner, bloody good music and three grown men making fun of each other all morning. Oh, and lots of special guests too!’.

Dave Berry’s breakfast show begins on 18 January 2010 from 6.30 – 10am on 104.9 FM. For more information about the new show, head over to Xfm’s site. 

You can become a fan of Xfm on Facebook, or follow them at Twitter. 

Want to know more about Dave? Watch this video which is part 1 of 4 to get to know the new breakfast show DJ!