Social Bento: 30th May 2014

Google: Smart Drive Car:

This week Google unveiled their smart drive car, a project the company has been working on for a number of years and is finally becoming a reality. The car looks very similar to other cars such as the Fiat 500, but missing one important detail, the steering wheel! There’s also no accelerator or brakes, but there is a big stop button just in case. The lack of these features means that it has more sensors in strategic spots than regular cars.  With some (rather brave) testers, they said it felt like riding a ride at Disney. With a current speed of 25mph, Google are hoping for a 100mph speed once it’s passed safety tests to travel safely at that speed. Google are hoping to have these on the road within a couple of years, and they’re hoping the Google self driving car will be safer than human drivers.

Apple & Google’s Smart Home products:

It seems that Apple and Google are moving into the Internet of Things more rapidly than what we thought.  This week, it was revealed that Apple are in talks with smart home device manufacture’s to develop software that would turn Apple devices such as the iPhone into a remote for household appliances. In addition, Google is also said to be planning to get into home security. Google have apparently been in talks with Dropcam to kick start plans. Whilst there’s not much info out at the moment about either product, we are excited to hear more, as we love the idea of using our phones to check on our homes and power our appliances!

#PizzaOnATrain

Did you hear about this week’s #PizzaOnATrain? No? Okay let me fill you in, Geordie comedian Chris Ramsey was on a train journey and fancied some pizza. After sending out a tweet about whether it would be possible to get a pizza delivered to a train the previous night, Dominos replied to his tweets, and started to DM the funny guy to arrange a delivery the next evening. With Chris’s 292,000 followers waiting with baited breath, through a series of tweets and screenshots, it wasn’t long before #PizzaOnATrain was trending. With followers tweeting words of encouragement, Dominos even told Chris they would be throwing in some extra pizza for fellow passengers on the train! When the train stopped at Doncaster at 10:45pm, there was Chris’s pizza. Of course a selfie was taken, as well as Chris proudly showing off his tower of Dominos boxes. What started off as a joke was made a reality and a very clever thing for Dominos to jump on board with. After writing this though, all we want is some pizza. #PizzaInAnOffice?

Is Snapchat the new marketing tool for brands?

Snapchat is increasing in popularity, and not just with millennial’s but brands too. The ephemeral messaging site is adding brands to its user lists, and brands are seeing the platform as a perfect way to capture the youth audience. The story feature is popular for brands, to post out several stitched together pictures and messages to promote new products and campaigns. The stories then disappear in 24 hours, leaving users with an urgency to read the stories before they expire. Brands have also used the 10 second self-destruct feature to tease new products, to give users a sneak preview and get them excited. Successful brands on Snapchat are; Victoria Secrets, McDonalds and Taco Bell. Will you be adding Snapchat to your social media strategy?

Uber to replace drivers with self driving cars?

One of the most successful apps in recent times, is car/taxi service Uber. As well as Google unveiling their new smart drive car, Uber revealed at Code Conference this week, that in the future they will be replacing drivers with self driving cars in a bid to decrease costs. CEO Travis Kalanick was quoted saying, “The reason Uber could be expensive is because you’re not just paying for the car — you’re paying for the other dude in the car.” However this won’t be happening in the near future. Rumours have also circulated this week that Uber have announced a new deal with American phone network company AT&T which would see Uber’s app pre loaded onto 50 million Android phones. How would you feel about being picked up in a driverless car? We’re not too sure here in the office, but we wouldn’t be surprised if in a few years this is the norm!

 

Social Bento: 23rd May 2014

Google Celebrate Rubik’s Cube’s 40th Birthday

On Monday, we had to try not to procrastinate as Google gave us an almighty temptation by creating a digital Rubik’s Cube on their homepage. To celebrate the 40th anniversary of the first prototype of the coloured square puzzle, that always leaves us scratching our head. Google Doodle executed this perfectly, and we had to stop ourselves from spending all day playing with it.

Facebook to release their own Snapchat

So this week, we heard some news that Facebook are reportedly bringing out their own version of Snapchat. After trying and failing to acquire the picture messaging app, they are set to be developing their own version entitled Slingshot. Mark Zuckerberg is personally overseeing development of an “ephemeral messaging” app and it could be released as soon as this month! With Snapchat’s rising popularity it’s not surprising that Facebook want a piece of the action. They even recently removed their ‘poke’ app, which was a clone of Snapchat, coincidental no?

Put your Instagram snaps on your trainers

Later this summer, Adidas are going to make both Instagram and fashion lovers very happy, as they are releasing an app which allows you to put an instagram photo onto a pair of trainers. The Adidas Photo Print app, will use pictures and print them onto the ZX Flux Trainer. Adidas posted the launch on Instagram (of course) and said “ “Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before… the possibilities are endless.” No prices have been released yet, but for trainer lovers, this is a unique chance to get create your very own pair of trainers, that no one else will have. One thing though, we maybe wouldn’t recommend selfie trainers.

London named as the capital of selfies

Whilst we’re on the subject of selfies, this week it was announced in a new set of research, that London is the city where the most selfies are taken! It beat cities such as New York, who came in second place and third place went to Amsterdam. Tourist landmarks such as Big Ben, The London Eye and Buckingham Palace are the most tempting places for selfies to be taken. According to the report, 14% of all selfies taken are taken in London! Are you guilty of taking a selfie in London? We usually just stick to Southampton.

Facebook releases new Shazam like feature:

Facebook have been at it again, and have released another new feature for the platform. This week it’s all about a new Shazam like feature, which listens to what you are watching/listening to and automatically adds it to your status. You used to have add what you were up to yourself, but you don’t even have to type anymore. This new feature is in the new update for Facebook, and the official name is audio recognition. The feature brings up selections to what you’re watching/listening to within just five seconds. It is similar to other apps such as Shazam. Facebook have said that the app won’t hear background noise or conversations, and that sounds are only matched and never stored. Also the app will only listen when you’re writing a status, and not all the time you’re on Facebook! The only problem now is that we will have to make sure we are listening to cool music before posting a status. Or our secret cheesy music taste will be exposed!

The new whistle camera

Android users no longer have to worry about getting the perfect picture, as they can now take a picture using their mouth. Whistle Camera is a new app that allows users to take pictures by whistling! Features of the app include auto focus, the easing of holding you phone with one hand to take a picture and of course whistle detecting camera. The app which can also control both your front and rear facing camera. How do you feel about this new hands free camera? Will it be the new app to take the perfect selfie?

Save The Children Looking for a Vlogger:

Charity Save the Children has jumped on the YouTube bandwagon, by advertising for the face of a yearlong campaign, and they don’t just want anyone. They want a vlogger. They want someone who’s going to be able to host videos and think of exciting content for Save the Children to post out to a wider audience. The vlogger will get a yearlong contract, media training, and will travel with their role. The role is even paid too, with YouTube influencers becoming very successful for brands marketing strategies, it’s no wonder that Save the Children want to develop their YouTube channel further. Think you’re up for the challenge? You can apply here.

Google gets on that Instagram thing:

This week Google joined Instagram, their first post was the google doodle of the Rubik’s cube, and so far two posts later they have 44,000 followers. Their bio is slightly genius though “Google unfiltered-sometimes with filters.” Have you followed Google yet?

Twitter to acquire Soundcloud?

This week it was reported that Twitter may acquire Soundcloud, the audio sharing service. As described on Venture Beat, Soundcloud is YouTube but for audio. It has over 250 million users, and it’s been reported that Twitter could bring a lot to the table for Soundcloud. Especially with Twitter’s last attempt with a music app failed. Soundcloud could use Twitter’s contacts to secure contracts with big music labels. However if Twitter were to go ahead and acquire Soundcloud, it wouldn’t be cheap; the last valuation of Soundcloud was $700 million. Better dig deep in those pockets Twitter!

 

How does the youth audience really feel towards their social platforms? 

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Following on from our Social Brands 100 Youth Ranking, our report partner, Voxburner has conducted research on user’s sentiment towards social media platforms. After surveying 1,500 16-24 year olds, the research found that the top three most popular social platforms were YouTube, Whatsapp and Skype.

The survey explored sentiment towards a total of 18 different social media platforms. Sentiment was the chosen focal point for the research, so findings could demonstrate which platforms young users ‘enjoy, appreciate and feel positively towards.’ The research found that 91% of respondents say they ‘love’ or ‘like’ YouTube.

Ranking second amongst the youth audience was Whatsapp, which was ‘loved’ by 33% of respondents, with Skype following in third place with 31% of the respondents stating it as their most loved platform. Facebook came 4th with 27%, and subsequently Instagram with 24% to complete the top five list. The only platform that received slight negativity from the respondents was Google+.

Following on from the results, Head of Insight at Voxburner, Luke Mitchell commented on the findings: “This is an optimistic and tolerant generation and the lack of any strong negative sentiment towards any social media brands backs this up. With some dissent towards Google+ we can perhaps see that young users don’t like to feel forced into new tech habits, for example last year when YouTube commenter’s were pushed into using a Google+ profile.”

At Headstream, we believe that the customer should be at the heart of everything you do as a brand. Understanding your customer’s needs and wants at different points in their customer journey, enables us to plan and develop content for every step of their journey. Its about making sure the content is relevant and provides real value to the end user – something they will feel has made their day better, more fun or easier.

Voxburner followed up their findings with some qualitative research to find out a little more from the respondents about their social media platform preferences. Claire, 18, says, “Facebook just seems to get boring, it’s the same old thing day in day out. Typically the other apps involve more direct communication with individuals, a platform for conversation, or in YouTube’s case, watching and finding new things.”

The research concludes that the youth audience are always looking for new and entertaining content when online, and become easily bored by the ‘everyday’ stream Facebook provides. One reason YouTube has ranked so highly in terms of sentiment is because of its expansive range of entertaining content, both timely and readily available 24/7.

The full research on sentiment towards social media brands can be downloaded on the Voxburner website.

 

 

Headstream’s Social Bento : 25th April 2014

Are the young ones really down with the IoT?

Voxburner has carried out new research over March and April on the youth audience’s opinion towards the Internet of Things (IoT).

The IoT describes the revolution which began decades ago – although only being named in 1999 – which involves ‘Things’ such as animals, people and objects being assigned an IP address, allowing them to be internet-enabled and able to communicate with one another.

The new data released shows that little of the 16-24 age group (6%) had a fully comprehensive understanding of the concept, with 53% claiming to have never heard about it. Despite the initial unawareness, once explained, 75% of the youth market were excited about the development in technology, predominantly as it may contribute towards them saving money.

Waitrose invest in Content Marketing Strategy

Tomorrow morning, Saturday 26th April, will mark the launch of Waitrose’s new TV show, Weekend Kitchen. The show will be co-hosted by the attractive team of Lisa Snowden and Steve Jones, whose back-catalogues both comprise of a history of modelling and TV and Radio presenting. Lasting 60 minutes, the program will boast celebrity guests, chefs, recipes and cover the latest lifestyle trends and emphasises the brand’s shift from selling to inspiring their customers.

An investment into branded entertainment content like this sees Waitrose expanding on their existing content marketing strategy of the brand as a publisher. Already Waitrose hold the title for the first ever supermarket newspaper Waitrose Weekend, with their 40 page publication which can be picked up in store and now the TV show is an inspired extension of this.

Weekend Kitchen will air at 9am on Saturdays on Channel 4, undercutting BBC’s Saturday Kitchen by one hour. Our mouths are watering already…

Earth Day Selfies

This week saw the 44th anniversary of Earth Day, held annually on April 22nd. To mark the occasion, as well as their upcoming launch of five missions into space later this year to find out more critical data about our planet, NASA launched the #GlobalSelfie event.

NASA invited the planet to, “get outside and show us mountains, parks, the sky, rivers, lakes,” NASA suggests. “Tell us where you are in a sign, words written in the sand, spelled out with rocks.” The event is part of the larger Earth Right Now campaign, with the intention being to compile all the images sent to NASA across social platforms together to create one astounding mosaic of our home planet.

Unclaimed baggage?

Although we’d expect it would become apparent rather quickly if you returned home after your summer holiday and were not equipped with your luggage in tow however, this might not be the case. Ever wondered what happens to all the unclaimed baggage? A novel idea was devised out of just that. From these items, a retail outlet was derived in Alabama, USA which sold anything from formal wear to technology and gadgets and is so large in size it even has a cafe inside it.

Desperate to grow their customer reach organically, Unclaimed Baggage used a strategy of outreach marketing. Opposed to getting more clicks-through to a website, the store’s objective was instead to drive more physical footfall in store. To achieve this they tapped into the sphere of local family and retail bloggers, all within a 2-3 hour radius of the store. By offering incentives such as free breakfast, lunch, gift cards and store tours Unclaimed Baggage received significant brand uplift whilst only working with 30 bloggers; proving quality prevails over quantity.

Happy Birthday Shakespeare!

This week saw #HappyBirthdayShakespeare trending, as the great English playwright celebrated his 450th birthday. Widely regarded as the greatest writer in the English language, Shakespeare’s birthday notably falls on St George’s Day and Twitter, as a result, witnessed masses of patriotic and commemorative tweets celebrating the life of the Avon Bard.

The day saw a series of activities such as a Q&A held by The Royal Shakespeare Company as well as a series of jokes, like this one from Waterstones:

Shakespeare: Pint of beer to celebrate my 450th birthday, please!

Barman: Sorry we can’t serve you, you’re bard.

Attention was also drawn to several Shakespeare-inspired apps. ‘What Would Shakespeare Say’ is the app that trumps it for us, a free app made available by Windows which gives the user the opportunity to impress by paying a compliment (or even an insult!) in Shakespearean tongue: ‘thou balmy life-rendering sweet-meat’ ;)

Twitter as a recruitment tool?

The newly rolled out Twitter redesign is receiving mixed reviews. Main criticisms centre around the fact that the new desktop-orientated developments ignore the 76% of Twitter users that use the platform on mobile. However the progression has now seemed to move Twitter towards acting as more of a tool to be used in recruitment. For instance new additions to the platform now include best tweets and pinned tweets. Best tweets will be all of the posts which receive the highest engagement levels and thus will appear larger and more prominent on a twitter profile, providing a snapshot of the user at a glance. The latter, will give the user an opportunity to choose one specific tweet and ‘pin’ it to the top of their profile to instantly characterise themselves; making the process a lot easier for potential future employers.

Many an hour will now surely be spent painfully deliberating over how to correctly sum up your whole existence in one sentence. From now on, better think before you tweet!

Whatsapp notches up half a billion regular users

More celebrations this week, but this time they are taking place in Whatsapp HQ after the instant messaging service successfully acquired 500,000,000 active monthly users! Facebook purchased Whatsapp back in February this year for $19 billion, and now the company is over half way to the active monthly target of 1 billion users set by Mark Zuckerberg. It is thought that significant growth of the service in Brazil, Russia, Mexico and India – countries where Facebook is not such an omnipresent force, has greatly contributed to their rapid and continuing expansion.  So what’s next? Jan Koum, the CEO of WhatsApp has reported that the service will be moving into voice calls within Q2 of this year, so stay tuned.

As a cheaper alternative to SMS messaging and with the ease and immediacy of sharing images and videos, Whatsapp’s success comes as no real surprise.

Uber reaches its 100th city

Uber is a private taxi service centralised around a mobile app, which this week launched in Beijing, totalling its presence to 100 cities worldwide within the four years since its conception.

The app connects a user to a driver within a tap of the button. It finds your location via geo-targeting and immediately notifies you not only where your nearest driver is, but his name, his contact number and the vehicle he is driving – all before it picks you up within minutes! The best thing about the whole experience however is not the reliability, nor the great customer service (the cars I have travelled in usually have USB charging points and bottles of water available to passengers for no extra cost) but the fact all transactions are carried out via the app either by debit card or PayPal, with a detailed invoice being sent to the user via email straight after the journey.

The service began in San Francisco but can now be found within 35 countries, running in London and Manchester as it stands here in the UK, but we can’t wait till it reaches us down here in Southampton. No more whistling, no more haggling, no more walking home because you have no cash on you – just an effortless and comfortable ride in style!

Stephen’s story

An overwhelmingly emotional story of a teenage boy diagnosed with incurable cancer rose up from the depths of social space this week, flooding our screens with the story of an inspirational 19 year old.

Ever since being diagnosed, Stephen Sutton found the best way to channel all his grief would be to compile a bucket list of 46 things he wished to achieve before he died. Amongst going to Wembley, completing a sky dive and getting a tattoo, above all Stephen wanted to raise £1m for the charity Teenage Cancer Trust.

With the help of Jason Manford and an army of celebrity comedians, a text domain for donations was soon circulated across Twitter, accompanied by the hashtag #ThumbsUpForStephen and the floodgates opened for donations to pour in and they did, in their millions. The target of £1m was soon reached and the donations have since exceeded the £2m mark, accompanied by the running commentary from Stephen in his hospital bed, ‘hanging in there’.

Much a kin to the #NoMakeUpSelfie movement last month, both the power of social media and the generosity of the British public are again emphasised.

Please get behind this inspirational individual and text STEPHEN to 70500 to donate £5.

 

*This week’s Social Bento is also available via flipboard here: http://flip.it/JnSno

Headstream’s Social Bento : 4th April

Best of the April Fools:

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This week saw April 1st happen, which is of course known as April fool’s day. With a bevy of hoaxes being thrown around, we’ve picked the best ones from Tuesday. Tesco brought out ‘cudl’ a tablet connection that means that couples can snuggle up on the sofa even if one’s watching YouTube and the other is browsing Twitter. Virgin Active released pants that promise to tone your bum with a built-in pedometer, and of course Google Maps Pokémon feature. With many more to choose from, our timelines were full of April foolery, what was your favourite joke?

Storytelling through What’s App

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WhatsApp this week was turned into a story telling platform. A creepy ghost story called “Annie96 is typing” has been created though the medium of WhatsApp. Using the enter button, the story updates line by line, which makes  you feel like the story is live which makes it that even more creepy and nerve-wracking, and makes you wonder what’s coming next after pressing enter! The way that the story is written and the execution means that people are kept engaged and drawn to the story. Using the WhatsApp format is a new way of telling stories, it’s an innovative new way of writing fiction and we’re sure it’s another way that WhatsApp will be used and will maintain its popularity.
On a side note, WhatsApp also revealed this week that they had 20 billion messages sent and 44 billion messages received in just 24 hours! You go WhatsApp!

What happens every second online…

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This week a really interesting study by Fractl was released about what happens on the internet every second. With so much content being posted online, it has created its own phenomenon known as media convergence. The study shows just how far the internet has come and just how much content we post online every day, and the results really are mind-blowing. Did you know that 18,144 novels worth of content are created every day on WordPress? Or that over 1.3 million spam emails are sent every second? And selfies? UK users post 13.5 per second.. We’re not quite sure where that .5 comes in though! For more crazy facts, check out the study!

Spotify gets a makeover

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This week Spotify rolled out a new design.On Wednesday the new design for desktop player, web player and iphone app was released, the re design boasts a new colour scheme, fonts and icons. It has a more consistent feel across the different platforms. The main focus of the design is around content and discoverability. Spotify have made it easier for users to browse and manage their music collections, and have eradicated the faff of having to have albums on playlists to add them to your collection. So that’s the new spotify update, are you enjoying the new look?

Text and walk

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So we’ve all done it, the old walking and texting thing. It usually ends in walking into someone or a lamppost, which is never a good look. So apple are building a patent so you can avoid accidents whilst sending a text. So how does it work? Your phone background will show display images of what’s going on around you captured by the rear facing camera. The new transparent text patent looks to be part of the new update, but one thing we wonder, is do we have to hold the phone in front of our face to avoid those awkward bumping into people situations?

Line reaches 400 million users

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Japanese messaging app Line, has surpassed 400 million users! An app that isn’t that well-known here in the UK is growing rapidly across the rest of the world including, north America, Spain and Southeast Asia. The app offers free messaging and calls, as well as voice calls. Currently Japan has the highest amount of users with 50 million using Line daily. Line is trying to target the US and European market with an assault of tactics, and its popularity soared after WhatsApp downtime in February. With Line’s CEO saying their target for this year was 500 million users, it seems that Line do not have far to go.

Facebook still dominates the most time spent on apps 

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This week, new stats were released that Facebook still dominates in terms of time spent on iPhone and Android, however, the average US time of 2 hours 42 minutes per day spent on devices, meant that Facebook accounted for 17% of that time. This means that Facebook leads the way in terms of the most used app. The time spent is slightly down from last year which was 18% in 2013. ‘Flurry’ a research agency who carried out the stats, found that app usage was up from 24% to 28% which means that time is being spent on other online apps. This may be a reason why Facebook have recently bought WhatsApp, and Instagram, which are two apps that are growing in terms of user time and member growth.

Gmail’s snooze button

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Ever read an email and then thought ‘oh I’ll reply in the morning’. Then once the morning comes and another flurry of emails pushes it down into the depths of your inbox to never be uncovered again? Well now we can stop this happening, if Google’s new plans come into action. Google are reportedly trying out a new snooze feature on their Gmail accounts. You could press snooze on an email and then have it resurface in a few hours so you don’t forget about that all important reply. Google are also trying out other cool features including, more tabs for emails, and email pinning, where emails stay at the top of your inbox till you say so. Sounds like Google never want us to forget about replying to emails ever again.

Fun news: emoji

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This week’s fun social media news is that emoijis are now available to see on twitter’s desktop and web versions. Being the emoji fans that we are (or maybe just myself) we are excited that you can now see the crying laughing face or the salsa dancing lady on your computer. Phew, we didn’t know how people really felt before this.

P&O Case Study: The Big Vote App

 

p and o app

 

Challenge:

P&O Cruises tasked Headstream to produce a stand out content campaign for the launch of their newest and largest cruise liner, Britannia.  At 141,000 tons, the ship is the largest to ever be built for the UK audience and is due to set sail in 2015.

Our objectives from the client were to raise awareness and create excitement of Britannia amongst new and existing customers, drive bookings, capture data of new prospects and increase engagement across P&O Cruises’ digital channels.

 

 Solution:

We conceived and developed ‘The Big Vote’.  A responsive application housed on P&O Cruises’ website and imported into Facebook.

To highlight different aspects of Britannia’s unique features, each month The Big Vote allowed users to vote on related questions about how they’d like to spend their time onboard the new cruise liner.
For example, January 2014 the app centred on the ships design.  Users were able to vote for their favourite feature of the ship and decide whether they’d prefer to relax on board either; by the pool with a cocktail, in the spa, or at the library with a good book?

After voting, users would submit their details to be entered into a monthly competition to win a cruise for two on Britannia’s maiden voyage. Smaller prizes were also up for grabs such as cookery books, and branded ship giftware.

Results:

 Engagement with the app during the first month of its launch exceeded all expectations and saw some of the highest social shares and likes for P&O Cruises content within social channels.

We also received strong click through rates to the P&O Cruises site for booking enquiries and good dwell times within the app.

For more information around the specific results of this campaign, please contact tom.chapman@headstream.com.

Headstream’s Social Bento: 28th March 2014

Instagram hits 200 million users

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This week Instagram announced they have reached 200 million users. Currently there are 20 billion photos that have been shared via the photo app.  It’s also been revealed that 50 million users have joined in the last six months!. This means that Instagram’s users have grown by 100% in the last year! With user growth predicted to keep growing and soon the introduction of ads on Instagram; Facebook definitely scored themselves a good deal when they bought the service back in 2012. Are you an Instagram user? We are, and you can follow us (username: headstream) for awesome content, even if we do say so ourselves.

Google Glass gets fashionable

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Many people have criticised Google Glass for the way they look. Described as dorky, Google have obviously cottoned onto this and have announced they are intending to bring out Google Glass versions with Rayban and Oakley. This is to capture a less tech orientated customer and attract a wider audience for Google Glass. Luxottica’s (who parent Oakley and Rayban) CEO Andrea Guerra commented, “We believe it is high time to combine the unique expertise, deep knowledge and quality of our Group with the cutting-edge technology expertise of Google and give birth to a new generation of revolutionary devices.” Google have also announced they will be bringing out a prescription set of the glasses too.  Whilst the fashionable frame may make Google Glass more attractive to the mainstream audience, the price tag of $1,500 may hold them back from becoming the next must have accessory just yet.

The Sun’s dedicated news hashtags

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This week The Sun announced that they were the first newspaper to have hashtags dedicated to news stories featured in their paper. This means that readers can comment on the stories and submit their views using the official hashtag. This is to prompt online and offline conversations with their readers. Editor of the Sun, David Dinsmore says, “The Sun has always powered the nation’s conversation, but by printing hashtags alongside our news we are making it easy for readers to share their opinions and continue the story online. In an increasingly digital world, it will also help a whole new generation discover Sun content and our unique brand of journalism.” The Sun has also recruited a dedicated social media team. As the media is evolving, we think this is a great idea; giving readers the chance to comment on news stories which will make them feel part of the newspaper and gives them a more interactive experience. It’s also great for The Sun’s brand engagement.

Twitter’s new photo feature

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This week we saw another new Twitter update. After last week’s trial of a new favourites list, this week Twitter has introduced the option to add four photos to a single tweet. You can tag up to 10 people in the photos, and neither the pictures nor tags will affect the 140 character limit either. At the moment the new feature is only available via Twitter on the iPhone, but Android and desktop are soon to follow suit.

The first shoppable Google+ hangout

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This week to celebrate the 27th anniversary of Nike’s Air Max trainers, ASOS and Nike held the first shoppable Google hangout. The hangout took place on Wednesday with a new +post ad that appeared in the Google+ news feed. The viewers of the ad were invited to join the hangout and to buy the products from the ad. Google debuted the +post ads back in December 2013 which allows brands to turn pictures, videos and hangouts into expandable display ads. The ASOS and Nike hangout included tips and styling inspiration for the Nike Air Max trainers as well as competitions running alongside on other social platforms. Google+ marketing director Marvin Chow says he “was excited that big brands such as ASOS and Nike were using Google+ for a new innovative experience.” As if we need another excuse to shop eh?

Wearables for Cows?

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So this week’s weird and wonderful wearable is one for cows. Yes you read that correctly, the Silent Herdsman is a revolutionary new collar for farmers to track cows and to trigger an alert when there is a change in the cow’s behaviour. For example when the cow goes into oestrus which in simpler terms is known as ‘the heat’, which is when the cow has an increased milk yield. The wearable should hopefully improve both operational and profits on farms. This really does show how much technology is ‘mooving’ on. Yes I went there; this wearable could be a big positive development for dairy farmers. We are intrigued to see what they bring out next for animals!

Youth Content Marketing with Reddit

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Every week we will be focusing a segment in our Social Bento all about content marketing. This week we are looking at Reddit, which Voxburner classed as the flagship site for the new generation. Reddit is different to other platforms, as users can register to become community managers. These users then post content and other registered users vote on the content which determines the contents placing on the site. Reddit proves that peer-to-peer content is as popular as ever, with users wanting to hear updates from the people they know and can relate to. Reddit also have a live reporting feature, where users can live blog or post updates on breaking news. Reddit is “always first with news and is a step ahead of the game in real-time journalism” say Voxburner. Reddit is creating citizen journalists and is paving the way of how social is changing. As Voxburner describe it, ‘its crowd sourced, it’s approachable, and it’s written by friends.’ For more info on tech for youth, check out Voxburner’s Youth Tech Report Spring 2014.  However there is a way for brands to get on board with Reddit too as they can become a member and post a question to the citizen journalist community. However it does seem a tough crowd to get into, have you joined the Reddit Clique yet? Reddit seems to be at the top of its game when it comes to youth content marketing.  Will Reddit lead the way for other platforms to follow suit?

Viral of the week:

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This week’s viral comes from soft drink giant Pepsi Max, who gave Londoners quite the fright with their augmented reality bus stop. The ‘unbelievable bus shelter’ showed onlookers moving pictures of alien invasions, a wild tiger on the loose and a big tongue roaming the streets. In a week the video has had over 3.5 million views, if you’ve not already seen it, go check it out now…

Happy Mother’s Day from the Post Office

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Finally, with Mother’s day coming up on Sunday, it was inevitable that some brands would help spread the word. The Post Office has created some custom vines that allowed tweeters to tweet in requests for their mum’s in which a barbershop quartet would reply with a personalised vine video singing about their mother! We love short form videos, but you probably knew that already from looking at our Social Bento Instagram video. However if we re- created the Post Office’s videos for our mum, we don’t think it’d have the same effect somehow.