Headstream’s Social Bento : 11th April 2014

New Twitter Adverts 

new twitter ads


This week saw the possibility of new Twitter ads being rolled out onto our timelines. According to the Wall Street Journal, 15 new ad types are going to be introduced to the micro blogging platform. Whilst the ads won’t be hogging our timelines, it does mean for brands it’ll be easier for them to promote their products. One ad format that is already being introduced lets you download and install an app with just a single tap. This is something that has been particularly successful on Facebook and now Twitter wants to follow suit. The ads according to twitter are meant to be simple, and subtle, meaning that we won’t feel bombarded with ads.


Apps to help you kick bad habits

social bento nails


Have you got a bad habit that you just can’t kick? Well don’t fear, there’s pretty much an app available to help you quit that habit. There are apps now to help you change your lifestyle, they’re no longer just about Angry Birds!  Whether it’s biting your nails, a $5.99 app can hypnotise you, to stop you putting your talons in your mouth or if you keep skipping the gym, Nexercise which gamifies workouts. There’s even apps for quitting junk food such as Fooducate (definitely one that we need in the office) and even to stop being messy and disorganised (House Clean).


Music Dating App

tastebuds dating app


Talking of apps that can change your lifestyle, a dating app called Tastebuds, matches you to people based on what music you both like. Tastebuds was launched four years ago, but it was just this week that the actual app arrived. The dating app, which lets users log in either via Facebook or email, scans your music library and uploads your favourite artists to your profile, with you being able to add more too. By entering basic personal information and a profile picture, you can start matching by checking out potential partners music tastes and then if you like them send them a message or even a song. How romantic. With music taste being a big thing, the creators thought it was a great idea; “Musical preferences can tell you a lot about a person and having something in common is a great conversation starter. It’s the best way to break the ice.” Though if you have any cheesy music in your library, it might be time to delete it now before joining up to Tastebuds.

Twitter’s new makeover

new twitter design


This week Twitter’s new design started to roll out for some users. The design which has been compared to Facebook’s profile design has a lot more user information  and has new features. These include a larger cover photo, showing which tweets have the most engagement and you can also pin a certain tweet to the top of your page. There are differences to the Facebook design though,for example photos are placed underneath your followers where’s Facebook is the other way around. The new design has caused controversy in recent weeks with the similar design, the new look has already been rolled out for some celebrities profiles and us mere mortals will have to wait in the following weeks for our profiles to be pimped out by Twitter.

 Marc Jacobs uses Twitter to cast new face of brand

cast me marc


This week it was announced that fashion house Marc Jacobs are shunning model agencies, by casting the new face of their brand using Twitter. People are urged to send a selfie of them with the hashtag #CastmeMarc in a chance to represent Marc Jacobs. This is isn’t the first social campaign that Marc Jacobs have done, with them opening a tweet shop during London fashion week where users can pay for items by simply tweeting about them. You never know the next Naomi Campbell may be spotted through the twittersphere.

First Selfie from Space

selfie in space


Okay so you’re probably sick of hearing about selfies, or the word may even slightly repulse you. But this latest selfie is pretty cool. Whilst the first selfie in space happened back in December, astronaut Steven R Swanson is the first to upload his space selfie to Instagram. The photo was shared from the International Space Station and boasts a pretty impressive background. The only slight technicality is that it isn’t really a selfie as it was taken by someone else, but hey we’ll forgive him, it is in space after all.


New super duper iPhone charger

iphone battery


Fed up of your iPhone’s poor battery life?  Us too, so we got pretty excited when we saw this new gadget that claims to charge your phone in just 30 seconds. That’s right 0 to 100% in half a minute. StoreDot is an Israeli tech start up and it premiered at Microsoft’s Think Net event on Monday, and it relies on microscopic magnets called ‘nanonets’ to power up the incredible charger. Sadly we won’t be seeing the 30 second charger available to buy anytime soon, as it’s still in the prototype stage. The next challenges for the start up company are figuring how to shrink the technology so it fits into smart phone devices and how to get the cost down. We just hope they figure these out soon, as we need this charger in our lives!

Facebook prompting users to download messaging app

facebook messenger app


Facebook are removing chat from their iPhone and Android apps, meaning that users will have to download the separate messenger app to continue having private messages and chats with their friends. Facebook began notifying their users this week, and letting them know that they have two weeks to download the app to continue using facebook chat. Facebook says that “We have built a fast and reliable messaging experience through Messenger and now it makes sense for us to focus all our energy and resources on that experience.”

Best Length for content:

ideal content length


It’s always been debated what exactly is the right length for content online. This week we enjoyed this article from The Next Web, which measured the ideal content using scientific social media guidelines. The ideal length for a tweet is 100 characters, with the stat that tweets that are 100 characters or less get a 17% higher engagement rate. The ideal Facebook status length is 40 characters, as they receive 86% higher engagement rate than other longer posts. Google+ the ideal length is 60 characters and the ideal blog post is 7 minutes long and 1,600 words long. Well let’s hope that this blog post meets the ideal length!

Social Brands 100 Q&A: Simplyhealth (part one)

Natalie Kitcher is Social Media Manager at Simplyhealth and (full disclosure) is a former member of the Headstream. We spoke to her about how the insurance provider approaches content planning and how the team stays on top of content opportunities with offices spread out around the country. Continue reading

Social Brands 100 Q&A: Yorkshire Tea (Part One)

Yorkshire Tea has been around since the 1970s and is owned by Taylors of Harrogate. We spoke to Brand Communications Manager Dom Dwight about how the tea brand creates the right social media blend.

In today’s post, Dom explains how Yorkshire Tea uses active listening and an agile content plan to reward loyalty and attract new tea drinkers. Continue reading

Social Brands 100: What Next?

By Tom Chapman, Head of Innovation for Lawton Communications Group
This article originally appeared in the Social Brands 100.

The next generation of social media is already being defined. Amongst the key trends explored below it is apparent that there are two main drivers: technology and sophisticated data.

Brands will need to keep pace by evolving flexible strategies, up-skilling teams, and experimenting with communications designed to put the customer first. Continue reading

Bronx Zoo Cobra a Content Opportunity for Brands

I’ve been hearing random snorts of laughter around the office all week. It’s generally because someone’s just spotted the latest from #snakeonthetown on Twitter.

For those who haven’t heard about New York’s most intrepid snake, an adolescent Egyptian Cobra escaped from Bronx Zoo’s reptile enclosure last Friday and has yet to be found.  The Zoo released a statement on 26 March, all as one might expect. However, by Monday the dastardly cobra popped up! only on Twitter.

For the last few days, @bronxzooscobra has been slithering around the big apple and tweeting about her experiences along the way. Within about 24 hours, she had almost 40,000 followers and #snakeonthetown was busy. As of this morning, she’s got over 185,000 followers, @BronxZookeeper, @bronx_mongoose, and @bronxzoocobrany (can Twitter please verify the correct fake account soon?) are tweeting away creating a huge amount of buzz and entertaining thousands of people.

Strangely, the Bronx Zoo is not capitalising on this PR bonanza at all. This must be the biggest story they have had in years, but they’ve only tweeted twice since Monday, only one of those acknowledging the story.  Other brands, however are making the most of things; @HiltonNewYork has offered the cobra use of its Penthouse Sssssuite, @sesamestreet has asked someone to give the snake directions to Sesame Street, and on our side of the Atlantic, @BristolOldVic has recommended a play she might see.

At Headstream, we call this meme riding, when brands capitalise on social currency that has already gained momentum by adopting the concept for a campaign. When done well it can work to great advantage for brands and it’s a shame the Bronx Zoo hasn’t grabbed this opportunity with both, um, fangs.

With a little help from my friends #smwldn

Chris Buckley spoke at the IAB‘s Social Media Week event yesterday.  Here are his slides (with notes).

Planning a Content Strategy

A core part of any social media strategy is the content element. Whether the brand is adopting various outposts or embarking on an influencer network programme a well thought out content strategy and plan is going to be important, in fact if the brand is doing both of these plus has a website, a comprehensive content strategy is critical.

To formulate a content strategy can be a difficult process partly due to the many considerations and partly due to the number of stakeholders. So, to help our clients we have a simple 9 step systematic process.

First off we suggest setting some principles, this allows for a healthy discussion around authenticity, transparency and humility as well as the clients views on engagement.

Next we get into the ‘Why’, clarifying objectives, linking them with appropriate metrics and if possible setting targets.

‘What’ comes next covering stage 3 Substance and stage 4 Sources. Substance focuses the mind on what topics, subjects and point of views the brand wants to have as well as considering the type of social currency value – entertainment, useful, monetary, information or personal value. 

Sources looks at who is going to be creating or producing this content, from employees to agencies to crowd-sourcing.

Next we get into the ‘How’, who’s going to be managing the content, which social and digital channels will the content be going out thru, which formats are most appropriate and a schedule over an agreed time period.

Lastly, with active listening in place we are able to constantly review the conversational effect of our content against our objectives and the brand will be able to respond in accordance with their engagement policy.