In it to 'Twin' It

As they say you’ve got to be in it to win it, or ‘Twin’ it – the new term for competitions run solely via Twitter. At the end of last year we ran a successful Twitter competition between Samsung Cameras and Grazia magazine. This time we’ve been at it again for Carte Blanche’s new animated eCard service,

Teaming up with Glamour Magazine’s UK Twitter feed, we gave away some Barry M make-up goodies, along with a free annual subscription to the NoPostie service. All users had to do was visit the website and tweet their answer to the question.

Witha  substantial amount of entries just in one afternoon, do you think Twitter competitions are the way forward?

Glamour twitter Barry M 27.01.10

Samsung i8910 HD

The i8910 HD handset is aimed at the premium and high end market, with a two year contract attached. It is therefore imperative we appealed to a user that wants real value add and a ‘high end’ user experience; the core audience is 26-44 young professionals, who are interested in both the business as well as the creative multimedia aspects to the phone.

Samsung Mobile wanted to run, in association with Orange, a unique bloggers competition to support the launch of the Samsung i8910 HD handset. As such our objectives were as follows:

• Drive sales of the Samsung i8910 HD handset

• Raise awareness and increase share of voice among key influencers post press event in association with Future Shorts (Wed 3rd June)

• Demonstrate Samsung’s commitment to listening to and engaging with social media

• Support Orange partnership

In order to achieve this we used the information gathered from the social media audit, specifically key bloggers in the landscape to create a campaign that sparked interest in the key demographics.

We selected key bloggers and partnered with them and their online properties. We offered them an i8910HD handset to give away to their followers. Samsung and Orange supplied the handset as well as other assets to support the product both pre and post launch.

To add a bit of variety to the format we gave each of the ten bloggers the opportunity to create their own format for the competition. We supplied all the assets and they added their own unique style.

By allowing the bloggers to create their own competitions we added a bit of spice to the typical competition format, there was be ten different competitions. More importantly, the blogger was able to cater the competition to his or her audience which lead to a higher conversion rate.

The results have been fantastic with the blogs featuring the competition to their users in prominent places, sparking a lot of interest. As a combined total, the sites have a monthly user count of just under 60 million unique users.

The Body Shop Autumn 2009 'Face Off' Competition

To coincide with the launch of The Body Shop® Special Edition Pearlescents Make up Collection, The Body Shop are running a fabulous competition giving bloggers the chance to win make-up artisit Chase Aston at their home anywhere in the UK (or other mutually convenient location). The winner will have Chase Aston’s magical make up fingers at their disposal for a few of hours of make up fun.

To win, simply create an autumn look using the Pearlescents collection from The Body Shop and send two pictures (one full face and one closed eye) to  Chase Aston will shortlist the 10 finalists and then it’s up to the public to vote for the winner! We look forward to seeing all the entries!


Nominate your local community space for a well earned makeover!

Headstream are thrilled to be working with, the UK’s leading interior design and homeware website, on their fabulous Your Space community makeover competition. One lucky community will win a design makeover by British design icons Sir Terence Conran and Tara Bernerd.  The site is calling for nominations from people in cities, towns and villages across the country for the indoor community space that deserves to win.

The YourSpace campaign aims to highlight the impact design can have on community life.  A shortlist of spaces will be influenced by public votes, and the final winner will be picked and redesigned by Sir Terence Conran and Tara Bernerd.   You can nominate an indoor room from your local community that you would like to see redesigned by visiting

The closing date for entries is 29th May so if you know a deserving community space that deserves a makeover, please register now at


Star Trek

The greatest space adventure of all time is upon us. J.J. Abrams new vision of the sci-fi action adventure has amazed fans and reinvigorated the franchise. You can imagine Headstreams’ delight as we worked alongside Paramount to raise awareness of the film and create a buzz around the theatrical release.

A number of partners came on board the campaign and enabled us to offer gadgets such as touch screen cameras, laptops and futuristic powered luggage! We also had merchandise to give away in the shape of mouse and mouse-mats, duvets and illuminating, wi-fi detecting t-shirts. We were also able to offer a number of tickets to the UK premiere in London’s Leicester Square where winners could walk the carpet with the cast.

We managed to secure coverage on a large number of male skew sites such as Zavvi, Empire, Sci-Fi Online, Sky Sports and Maxim. Although focusing on a predominantly male audience we also achieved space on a number of female sites as well as the big national newspapers and portals. Star Trek has now reached the box office and took a staggering £5.9m in its opening weekend.