9 Things That Wowed Us In Social Media This Week

WWW Turns 25:

On Wednesday the World Wide Web turned 25 years of age. It seems very strange to think that something we use and rely on so much is still so young. Just how would we cope without it? We’d have to write letters(!) We can thank Tim Berners-Lee for the invention of the www, who is actually a professor at our local university; the University of Southampton. Pretty cool eh? We found this article and infographic on The Drum which we found very interesting. Check it out for some impressive stats.

SXSW:

This week we have been catching up on everything SXSW. In fact we’ve become a bit SXSW obsessed. Of course if we were to talk about everything, we would probably have to change the name of this post to ‘99 things that wowed us in social media this week’ so in a short and snappy fashion, our highlights were: That Edward Snowden talk and Google announcing that it’s Chromecast is coming to other countries including the UK, whoop! These SXSW vines from The Drum and Ogilvy have kept us in the loop and been pretty entertaining too. Then of course NASA’s interesting talk about their media and comms plan, and this quote from NASA “communicating on social media isn’t rocket science, it’s harder.” This blog post about the 9 most memorable things from SXSW also has some bits that you may have missed.

Date an A-lister on Tinder

Dating app Tinder has announced this week that they are updating the app so that celebrities can have verified profiles. What may seem like a head scratcher to some, surely A-list stars wouldn’t need a dating app to find a date? Apparently so though, as some celebs are getting shot down by fellow users, due to them thinking they are a fake account. This has caused Tinder to rethink their initial Facebook identity check and celebrities will be able to join up using a new way. Although with over 750 million profiles, you may have to do a bit of searching to be paired up with your favourite single celebrity!

The New BBC iPlayer:

Earlier this week we saw a new BBC iPlayer being rolled out. Launched back in 2007, the iPlayer has changed quite a lot since then and is now available across 1000 different devices and serves 10 million programme requests a day! So what does the new iPlayer offer? The new iPlayer is now designed for a multi screen world, so watching on your different devices will now be consistent. There will also be a responsive design and a brand new home screen, and homepages for channels too. The BBC say that the next steps after this new revamp of iPlayer, is launching online only channels, which will start of course with BBC three going from digital to online in autumn 2015. The new iPlayer has been created to improve the user experience, and with lots of new features including collections, we’re sure that it is going to be better than ever. No longer will it just be about catching up on that episode of Eastenders you’ve missed!

Facebook’s New streamlined layout for pages:

This week Facebook announced they were introducing a new streamlined design for pages on desktop. Facebook says the new design will make it easier for users to find information that they want and need. It’ll also be easier for the pages admin’s to find the tools they use the most. So what’s new then? Well the right hand side is a column for all your page’s posts whereas the left will be all your business information; such as phone number, location etc. This new change has caused a debate in the office about the location of tabs which will be in the ‘more’ drop down menu, and if this will change the way people visit apps on brand’s Facebook pages? Food for thought.

Apple bring out iOS 7.1

Monday saw Apple release iOS 7.1, and within a few minutes it was already trending on Twitter. So what’s new about the new Apple update? First of all it adds support for the new Carplay function which was launched earlier this month. It allows your car in dashboard system to control the phone, music, maps, messages and third party audio apps. The update also includes updates to Siri, iTunes radio, calendar, accessibility and miscellaneous updates such as a new camera setting to enable HDR automatically on the iPhone 5s. Have you updated to iOS 7.1 yet?

Wild and Wacky app: Dog TV

Did you know there is now a channel for dogs? Yes you’ve read that right: Dog TV, the network showing 24/7 programmes for dogs. The network is in partnership with Latto and although it is not exactly clear what content will be aired, we do know it is available to watch on a multitude of platforms. You and your furry friend can watch on Samsung/LG smart TV’s, iOS, android or any computer. Dog TV isn’t free however, monthly fees are $9.99. Is this going to be the first innovation in a long line of many animal channels to follow we wonder? We find this quite a bizarre concept but we’re tempted to sign up, just to see what the programmes are like.

The lunchtime Infographic: LinkedIn reach 15 million UK users

This week LinkedIn announced they have 15 million UK members and that sure is a lot of people! To celebrate this, an infographic with some fun facts about the UK members was released. Did you know that London holds the most members with 2.3m, OK so no surprise there? Did you know that Tesco, the NHS and RBS are amongst some of the biggest British employers? Hmm that’s not really too surprising either? Okay well did you know that there are 5 UK mermaids? Okay now we’ve got you, you would of never of guessed that!

The Friday ‘Pick You Up’:

If you’ve reached that Friday afternoon lull, don’t worry. We’ll leave you with something to get you through the afternoon. This article has 25 amazing social media quotes from SXSW; perk up your Friday with some inspiration from some incredible people.

#TheStream Issue 9

Hello and welcome to issue 9 of #TheStream. If you missed last week’s top news in social, tech and marketing then this is the place for you. There was one headline last week that we would expect you to have heard of however…

A big week for Facebook – IPO & Another Acquisition

IPO Time

Well with all the hype of the Superbowl, Facebook’s IPO went live on Friday, and, well, frankly did exactly what was expected. Finishing at $0.23 above its initial offering and never dipping below (thanks to some clever people who know how to control these things…not my speciality) the final valuation of the social platform is $105.19 billion. This makes it worth more than Amazon, Disney, McDonalds and Visa and is also the biggest internet IPO in history. Not bad for a company that has only existed for eight years and whose revenue last year was $3.7 billion.

The social data company DataSift created this interesting graphic overlaying Twitter sentiment onto the rise and fall in stock price of Facebook. Interestingly it mirrors the value, but don’t go betting all your money on the stock market just yet:

The important point to take out of this from a marketing perspective is simply, we were right. Facebook and other social media platforms are here to stay and Facebook’s IPO just cements this even further. And to use the company’s famous inspiration line; “This journey is 1% finished.”

With Facebook now a publicly traded company this means that everyone will now be able to have access to key data that will be provided by its reports. From the initial IPO filing socialbakers pulled together these top 5 Facebook stats:

  • Facebook’s worldwide MAUs (Monthly Active Users) reached 901M in March 2012
  • Facebook’s DAUs (Daily Active Users) reached 526M in March 2012
  • Facebook’s DAUs in Europe (152M) surpassed the number of DAUs in the US & Canada (129M)
  • Facebook in Asia is just behind the US with 119M DAUs
  • Facebook advertising revenue reached $872M at the end of March 2012

Facebook Acquires Karma 

No, Mark hasn’t changed his name to Earl. Facebook is getting into the gift app game with the acquisition of Karma and its team. Announced on the company’s blog, the co-founders Lee and Ben stated that the application and service will continue to operate in full and that the team will be moving to the Facebook HQ. Below is a 19 minute video from April by Robert Scoble where he interviews Lee and looks at the app and its tight use of the Facebook platform.

This is important for a couple of reasons. Firstly, it’s another high profile acquisition by Facebook of a top quality and well thought of mobile application and its talented team. Secondly, it’s further proof that that the mobile gift app trend isn’t going away and is likely to be something that we see a lot more of in the near future. Brands and marketers should take note of this trend, not only from a platform perspective but also a user behaviour one. Retail stores in particular should be looking at this kind of application as it provides a very big opportunity.

Karma isn’t available outside of the US (hopefully there will be an international roll-out soon) but there are other gifting apps that you can check out in the meantime. Our recommendation is to look at the application Wrapp (iTunes, Android). This is the app that is making the most noise around the EU right now and has recently come into some strong investment.

Microsoft Launches “Experimental” Social Layer

Coming out of Microsoft’s research division FUSE Labs is a new social search platform called so.cl (pronounced “social”). In actuality this has been around since December of last year but has only just begun to move out of beta and roll-out to others outside of its original small test group of students. Don’t expect to be able to sign up straight away as there is a waiting list (please stop signing up so I can get in).

The idea behind so.cl is to be a social search research tool for students. Students can use Bing to create boards of information around a topic that can then be shared or searched by other students. There is also a very neat “Video Party” feature that allows you to watch and discuss videos with others in a group.

Don’t be fooled by the “student” messaging though. This is very much Microsoft’s reaction to Google+, whereby it begins to add a social layer that brings different products together under one roof. Whether successful as a product or not is not what is important. This is about one of the biggest software companies doing research into its users and applying social to its products. Unlike Google however they are not prepared to roll this out all in one go, which is understandable giving the reaction to any changes in Office. If successful we can expect to see so.cl being added to more places. If not, it’s a nice experiement of which the results of will influence further social integration in their products in the near future.

Remember Facebook started out as a student network…

Google Introduces The Knowledge Graph

With what is possibly the greatest development in search (depending on how you feel about the Search, Plus Your World announcement), Google are rolling out the Knowledge Graph. Simply, it takes your search and pulls together all relevant information that you could need that then sits alongside the search results.

“The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query.”

Here is an example of what it will look like:

Twitter Has 10 Million Active UK Users

This is a great insight into Twitter in the UK and further enhances the importance of using the information platform. This means over 16% of the population of the UK are using the platform. Also of note is the fact that the global use of Twitter on mobile is 55% putting the UK at the number one spot with mobile Twitter penetration at 80%.

In comparison Facebook currently sits at around the 49.9% UK population penetration mark.

BBC’s Video Streaming Integrates Twitter

The BBC have announced a hugely ambitious video streaming program that as you can see from the video above looks set to be the very best video streaming of a sporting event that we have seen to date. The Twitter integration will include pulling in the latest Tweets from individual athletes to sit alongside their profiles as well as live reactions from the general public.

Lolcat

And finally…

Well that’s it for another week! What are your thoughts on the past week? Let us know in the comments below.

Social businesses need more than just guidelines

Parts of Twitter were a-flutter this morning, as reports circulated that the BBC is examining how to manage actors and celebrities, ie. ‘the talent’ sharing news of their involvement in TV programmes on social networks and by doing so, inadvertently (or not) breaking carefully managed BBC Press Office embargoes.

What’s happening at the BBC demonstrates how the Corporation continues to face the same problem that most businesses face? managing the often very blurry dividing line between personal and professional on social networks.

Most businesses are traditionally geared to manage communications, including social media, through the Communications department, but as we’re regularly reminded, social media should be as much a priority for the HR team as the PR team.

So how does a business protect its brand in a social world in which its employees are engaged?  Specifically, as Headstream’s upcoming White Paper on the topic points out, when the concept of organisation authority versus personal authority is turned on its head? What’s the point of banning Facebook in the workplace, when increasing numbers of employees carry a smartphone in their pocket?

A good starting point is to have a strategic position on social that’s clearly communicated internally, so social media guidelines are important (something the BBC has already got in place, it should be noted).

But guidelines alone won’t work if your employees don’t care about the brand, and this gets to the heart of being a social business. To be truly social, businesses have to forget about channels and think about the business in a new way. It’s about actively listening to what people want and responding? meaningfully. It’s about behaving in a way that’s compelling, true, authentic and transparent. It’s about creating win-win relationships.

Easier said than done, many will say, but great opportunities exist for brands who are willing to rethink what they do in a socially minded way. A look back at the Social Brands 100 is a good reminder of just how many are.

Team Headstream ready for Vancouver 2010

If you were in the UK during the first two weeks of 2010 you would have experienced at first hand the disruption caused by the snow that piled up and decided to hang around for a while.

Those of us on Twitter went mad for the fluffy white stuff and you only need to search the hashtag #uksnow to see everyone ranking the quality of snowfall in their location.

For all at Headstream HQ, the snow could not have come at a better time as it got the team well and truly in the spirit following our successful pitch for BBC Winter Olympics social media optimisation activity – cue Ski Sunday theme tune…
Although we will not be jetting off to Vancouver with the BBC Winter Olympics team. We will however be working alongside the sports desk to establish official outposts, creating editorial calendars for content and engaging with fans of winter Olympics on both Twitter and Facebook, building conversation and generating buzz.

If you are unaware that the Winter Olympics was on this year (shame on you), it takes place in Vancouver between 12th February and 28th February.  We’ll keep you updated on the official outposts when they go live.

So You Think You Can Dance

We are really excited to be working with the BBC again on the latest dance show to hit the UK – So You Think You Can Dance! Starring Nigel Lythgoe, Arlene Phillips and Louise Redknapp, the live shows start tomorrow at 7pm on BBC1. If you can’t wait until then, here is a little clip of the best and worst auditions so far. You can also follow SYTYCD on Twitter and Facebook!

http://www.bbc.co.uk/emp/external/player.swf

http://www.bbc.co.uk/emp/external/player.swf

"Dont stop til you get enough…"

Well at least that’s what we are telling ourselves here at Headstream as we warm up for ‘Move Like Michael Jackson’ airing on BBC three next month!

The six-part dance series will show the nationwide search to find Britain’s most talented and original dancers who can demonstrate they have the spirit, showmanship and technical ability of the great man. The best performer will win a once-in-a-lifetime opportunity to perform at the official tribute concert next June.

Infamous choreographer, Lavelle Smith Jr appears as a judge on the show and has created an exclusive new routine for people at home to try to the classic,  BEAT IT! It will  feature five seminal Michael Jackson moves – the Moonwalk, Toe Pop, Crotch Grab, Lean or Leg Kick.

We will be scouting the best online platforms to share the content get people moving like Micheal Jackson!

All you’ll have to do is choose one of the moves, learn it using Lavelle’s easy-to-follow tutorials, film it and then upload it to the website

The best entrant wins tickets to the live final and some of the favourites may be featured on television during the live final on BBC Three.

Will it be smooth or just plain criminal – check out the show next month to find out!

Amy Winehouse to perform on Strictly Come Dancing

We’re getting really excited about Dionne Bromfield and Amy Winehouse performing live, exclusively on Strictly Come Dancing on Saturday (10th)!

Amy’s 13 year old goddaughter Dionne Bromfield will make her TV debut on Strictly to sing her forthcoming single ‘Mama Said’ with Amy Winehouse on backing vocals.

Dionne Bromfield said: “Amy and I both love Strictly Come Dancing. I watch it every single Saturday, so it was brilliant to find out I’ll be on TV for the first time singing on one of  my favourite shows.”

Learn a bit more about Dionne by watching the below video – bring on tomorrow night!

http://www.muzu.tv/player/getPlayer/a/72lk7thUps/playlistId=290420&vidId=486982
Dionne Bromfield – Introducing Dionne Bromfield EPK on MUZU.

BBC hires Headstream to promote Strictly Come Dancing

It probably goes without saying how excited we are..

http://www.prweek.com/uk/news/929883/BBC-hires-Headstream-promote-latest-series-Strictly-Dancing-online/

The Entertainment and Fashion & Beauty team will be working closely with the BBC team to deliver a comprehensive digital PR and social media optimisation campaign for the latest series of Strictly Come Dancing.