Social Bento: 9th May: A Round Up Of This Week’s Best Social Media News..

Tesco’s New Smartphone To Rival Android?

This week Tesco proved they are so much more than the place where we do our weekly grocery shop. With the supermarket chain already edging their way into the technology game with the release of Hudl, a tablet which has seen sales of over 550,000. With the success of Hudl behind them, Chief Executive Philip Clarke revealed that a Tesco phone is on the way and should be launched by the end of the year. It’s also been reported that the handset will be based on Android, but there haven’t been any confirmations of any further details such as prices of the handset. The only details we do have is that the phone will be loaded with Tesco services such as Blinkbox video streaming, a music/books/movie e-store, and general Tesco shopping services. Clarke also revealed how they are also releasing a follow-up to their tablet, Hudl 2, in September. We’re intrigued to see the new Tesco phone; will it really rival Android? We guess we’ll have to wait and see!

Amazon Lets You Pay With A Tweet

This week saw Amazon launch a new feature to their e-commerce website. After connecting your Twitter account to your Amazon one, using Twitter you now can add items to your basket using the hashtag  #amazonbasket. It’s targeted at users who don’t want to go through the trouble of clicking links and then manually adding products to their basket. Amazon has created #amazonbasket to provide ease for their customers, stating that “no more switching apps, typing passwords, or trying to remember products you saw on Twitter. Save it to your cart now, and check out later when it’s more convenient for you.” Reports state how this new feature benefits Twitter more than anyone else. An Amazon spokesperson says ““Twitter offers a great environment for our customers to discover product recommendations from artists, experts, brands and friends. #Amazonbasket was designed to help customers add products to their cart now without leaving Twitter and come back later to shop and buy on Amazon.”  Will you be using the new #amazonbasket feature? We’re sure that our basket is probably always going to be full to the brim!  Shopaholics beware!

Police Love Pinterest Too

Some of us in the office are big Pinterest fans. This week we learnt that it’s not just us who love Pinterest, in fact so do the police. No not Sting and pals, the actual police force who are using the pinning inspiration platform as a way to solve crimes. Yes really. Redwood City’s force in California used the site to list stolen jewellery that had been found in a bag. After just eight hours, the police force received details from three different people about owners of the stolen jewellery. Including a charm bracelet that had been stolen in 1983 and was a mother’s keepsake and 30 years later, it was reunited with the rightful owner. In addition Pottstown’s force have created boards of criminals mug shots and have seen a 57% increase in arrest rates for offences since the boards were created. Police have also been using other social platforms such as YouTube and Facebook to help find criminals and a revolutionary new pre video advert on YouTube showing missing people. How do you feel about Police forces on social media? We think it’s a great way for them to connect and help solve crimes.

 

Everyone To Get New Twitter Profile This Month

If you thought you’d got away with not having the new Twitter profile, we have bad news. It’s coming for you. Twitter announced this week that everyone will have the new profiles on May 28th. The new design has come under criticism in recent weeks for its similarity to Facebook. With not everyone having the new profile yet, it won’t be long before everyone has the new features including larger profile and header images, new timeline views and the ability to pin a tweet to the top of a profile page. So if you’re a hater of the new design… you’ve only got 19 days (and counting!)

Vine Gets Accessible

It’s been announced Vine have revamped their website to show it’s more accessible for viewers to search and watch their favourite six second videos. The best thing you don’t even have to be logged in to see videos, or even have an account for that matter, making the new shift a very similar one to YouTube. You’ll even be able to see different channels, popular videos and trending tags. The move shows a real segregation between Vine and Instagram who still have a limited online website, and moves towards becoming closer to being a YouTube competitor. The developments of the website means that more people can enjoy Vine’s and search for them a lot easier, which will do nothing but boost the platforms popularity. We have had hours of fun searching for our favourite Vine’s, will this new update mean you’ll spend more time on the six second video site or stay faithful to the giant YouTube?

Mink: The 3D Printer That Prints Make Up 

This week we saw an innovative new product launched that got the girls in the office pretty excited. Okay no, it’s not a Ryan Gosling clone. However Mink a new 3D printer that allows you to print out make up was revealed at this week’s TechCrunch Disrupt event by Harvard business school student Grace Choi. So how exactly does the printer work? Well, the printer works as an inkjet to mix colours to the user’s preference then print, the custom make up. You can select colours from any digital image, whether you want to copy a look from YouTube, a photo or a colour found on the internet. Creator Choi says “”The inkjet handles the pigment, and the same raw material substrates can create any type of make-up, from powders to cream to lipstick.” With no specific release date apart from later this year, Mink has an enquiry list you can join to be first in the know about the revolutionary new printer’s launch. Reports are the printer will be roughly $300 and materials will be ‘competitively’ priced. We love the idea of having a printer to print custom ideas, our Social Media Exec and beauty blogger Corrie is literally beside herself at the idea.

 

Yahoo Launches News Digest App For Android

This week Yahoo launched their News Digest app for Android, and made the current iOS version available for all users worldwide. The app which gives daily news updates for users was previously only available in the UK or US. The app was launched earlier this year, and was based on news app Summly, started by British teen Nick D’Aloisio started up before Yahoo acquired it  in 2013. Yahoo also released some latest stats on News Digest, with D’Aloisio revealing that 40% of users use the app every day. With News Digest going worldwide, will you be downloading the app?

5G Trials In Japan

Word on the street is that Nokia and Samsung have joined in with trials of 5G in Japan. However it seems we can’t get too excited as 5G is still years away, in fact 2020 is the predicted year that we’ll get internet speeds up to 10Gbps. Current tests are being carried out to see if high frequency bands (higher than 6GHz) which can support speeds up to10 Gbps even if there are lots of devices using the same bandwidth. It’s reported that the first tests will be held in an indoor research facility and later in outdoor field trials next year. We guess we’ll just have to carry on with 4G for the time being!

Tumblr’s New Features For Mobile:

Tumblr have announced they are rolling out a fully customisable update to their mobile versions. In the past, users haven’t been able to change the background of their blog or customise it due to logos and backgrounds not being available on the mobile version. Peter Vifani, the creative director at Tumblr says “this is our biggest launch in the past five years. We’re allowing customization and theming to occur in mobile apps, which is huge, because mobile takes up half of our total traffic and it’s rapidly growing.” Updates now sync instantly between the desktop and mobile versions so changes made to one another are then reflected on each device. We love the idea of being able to customise whilst on the mobile app, seeing as we are all such big fans of Tumblr. What do you think about the new update?

 

Remember you can also find Social Bento as a Flipboard too!

 

Headstream’s Social Bento: 2nd May 2014

Got Some Time? Get Coasting!

The launch of mobile browser Opera Coast (3.0) was rolled out last week and we have spent the last week playing around on the software. In a realm where safari has previously reigned, Opera Coast threatens to disrupt the status quo with its simplistic and clean approach to online surfing. With easy navigation and predictive search, the browser makes the entire web appear like an app and by placing content-heavy sites at the centre of the interface, it makes the process of retrieving snackable content quick and easy for a user. Best thing about it too, it’s free! However are we ready to wave bye-bye to safari just yet?

 

The Verbal Selfie

Two years ago Shadow Chancellor Ed Balls publicised the first ‘verbal selfie’ when he tweeted his own name, assumedly by accident. On Monday, this mistake committed by a then Twitter-novice, returned to rear its ugly head to mark its anniversary. However its head wasn’t too ugly, in fact the topic even began trending when Twitter users far and wide all harmoniously retweeted the tweet at 4.20pm.  Shadow Chancellor Ed Balls himself even joined in and acknowledged the meme on the day, alongside brands like Red Bull tweeting; ‘Red Balls’ and the Oscar selfie being redesigned in Balls’ honour. #EdBallsDay

 

 Birdseye Picture House Instagram Campaign:

This week saw the launch of a new campaign by food brand Birds Eye. The campaign celebrates the opening of Birds Eye’s new Picture House restaurant and coincides with the launch of their new Inspirations range, a premium collection of evening meals. To celebrate the launch, Birds Eye has given customers the chance to win a table at the new Picture House restaurant. Entries to the competition consist of individuals snapping a picture of an inspiring evening meal time dish, upload to Instagram and accompany it with the hash-tag #BirdsEyeInspirations. Three winners will then get to dine at the new Picture House restaurant, where diners are urged to leave their wallets at home by paying for their meals with a simple Instagram photo. The Picture House restaurant opens up for business on 14th may at the Ice Tank in London. We love the idea of a restaurant where you pay for your meal with an Instagram photo, now we just need other restaurants to follow suit!

 

Share Your Secrets Across The Globe:

Popular anonymous Secret app, was rolled out to the UK, Ireland, New Zealand and Australia this week. Previously only available in the US, the app lets you share your deepest secrets anonymously with the contacts in your phone book. With just your location being visible, the app gives away no visible identifying details. With English speaking countries being targeted first for the roll out of the app, co founder Chrys Bader-Wechseler said they are developing ways to bring the app to non English speaking countries. As well as Secret being available in new countries, there will also be a version for Android too. No set date has been set on all these new developments, but reports say it could happen within the next few weeks. So you haven’t got long to start thinking of those juicy secrets you want to share.

 

 Instagram Is Great For Marketers Right Now:

A new report by Forrester Research this week urged marketers to use Instagram right now. As new statistics show consumers are more likely to engage with brands posts on the photo sharing network. With brands generating 58 times more engagement per follower on Instagram then what they do on Facebook, and 120 times more than on Twitter. The reasons behind these stats are that Instagram is ‘less cluttered’ than other social sites, meaning that brands content doesn’t get lost amongst a flurry of other posts. Also Instagram doesn’t filter out brand posts such as other networks such as Facebook do and finally, Instagram’s user base is typically younger than the other main networks, which helps brands because younger users typically engage more with brands on social sites. However the report also said how Instagram will only be delivering these results for a short time. With more marketers and users jumping on-board the Instagram bandwagon, the platform will be forced to filter it’s content so that content delivered is only specific to the user, which would have a knock on effect for brands. So the conclusion from the Forrester Research report is that marketers should be joining Instagram now; that is if they haven’t already.

 

Apple iWatch In Production:

It was only a few weeks ago, that we were getting excited about the new Google watches that were coming out, but now it seems it’s time to get excited again as Apple’s new iWatch has reportedly gone into production. With release set to be in the later months of 2014, with production of 3 million devices in the second quarter of the year then expanding to 14 to 15 million in the third quarter. The watch is set to be a wearable computer; we suspect it’s going to be like having the iPhone on your wrist. However with Wearable’s going down in popularity with a recent poll of 49% of Americans believing they are just a fad, can Apple work their magic on the Wearables market? We are excited to see their version that’s for sure.

 Just Go Do It:

With the bank holiday weekend just a few hours away, we are excited to be having a break. However if you’ve got a goal to do over the weekend for example finally starting those morning jogs in time for the summer, this new website may give you the push you need. ‘Go fucking do it’ is the website (don’t worry we’re not swearing at you unnecessarily!) and the name is pretty much self-explanatory. The new website urges you to enter your goals and when you want to achieve them by and then if you don’t, you have to pay up to a referee that you nominate at the beginning of your goal date. Would this inspire you to get those goals done that you’ve set yourself? With just over a week of the site being live, over $10,000 of pledges have been created! Seems like the idea of paying someone if you don’t achieve your goal is working for a lot of people! Now go on that run!

 

Twitter To Introduce New Whisper Mode?

Although Twitter will remain a public network, this week CEO Dick Costolo announced a new whisper feature that could be hitting our timelines soon. Not to be confused or to replace the DM feature, the new whisper mode, means that you can take a conversation from a string of tweets and use them as a jumping point to start a DM conversation. So if you want to show your friend or more than one friend, something that is being publically spoken about, the whisper mode will make that simple transition from the public to a private conversation. It’s also set tongues wagging that Costolo mentioned ‘more than one friend.’ Does this mean that Twitter will be enabling group messages soon too? As it stands there is currently no release date of when the ‘whisper mode’ will be introduced into everyone’s Twitter feeds, although it has been reported that some may be seeing it already, however it’s reported to be unlikely that it is called ‘whisper mode.’ What do you think of the new idea of a whisper function on Twitter? It’s something, we think we’ll only be able to get our heads round once we’ve actually seen it in action, however the idea of group DMs is something that excites us greatly.

 Snapchat: More Chat Than Snap.

On Thursday, Snapchat released a new interesting feature for users. Chat, now means that Snapchat isn’t just about a quick snap of what you’re up to, you can now Chat face-to-face with your contacts too. By swiping your contacts in your inbox, you can Chat with your friends whilst witnessing their reactions; users able to show them in real life what they were going to snap an image of. After you’ve finished your conversation, messages and pictures viewed by the both of you will be cleared, however you can still screen shot anything that you may want to keep. Snapchat is proving its popularity with users, and the new Chat feature is an exciting one. What do you think of the new Chat? Or did you prefer to snap?

You can also read Social Bento as a Flipboard too :)

 

Headstream’s Social Bento : 25th April 2014

Are the young ones really down with the IoT?

Voxburner has carried out new research over March and April on the youth audience’s opinion towards the Internet of Things (IoT).

The IoT describes the revolution which began decades ago – although only being named in 1999 – which involves ‘Things’ such as animals, people and objects being assigned an IP address, allowing them to be internet-enabled and able to communicate with one another.

The new data released shows that little of the 16-24 age group (6%) had a fully comprehensive understanding of the concept, with 53% claiming to have never heard about it. Despite the initial unawareness, once explained, 75% of the youth market were excited about the development in technology, predominantly as it may contribute towards them saving money.

Waitrose invest in Content Marketing Strategy

Tomorrow morning, Saturday 26th April, will mark the launch of Waitrose’s new TV show, Weekend Kitchen. The show will be co-hosted by the attractive team of Lisa Snowden and Steve Jones, whose back-catalogues both comprise of a history of modelling and TV and Radio presenting. Lasting 60 minutes, the program will boast celebrity guests, chefs, recipes and cover the latest lifestyle trends and emphasises the brand’s shift from selling to inspiring their customers.

An investment into branded entertainment content like this sees Waitrose expanding on their existing content marketing strategy of the brand as a publisher. Already Waitrose hold the title for the first ever supermarket newspaper Waitrose Weekend, with their 40 page publication which can be picked up in store and now the TV show is an inspired extension of this.

Weekend Kitchen will air at 9am on Saturdays on Channel 4, undercutting BBC’s Saturday Kitchen by one hour. Our mouths are watering already…

Earth Day Selfies

This week saw the 44th anniversary of Earth Day, held annually on April 22nd. To mark the occasion, as well as their upcoming launch of five missions into space later this year to find out more critical data about our planet, NASA launched the #GlobalSelfie event.

NASA invited the planet to, “get outside and show us mountains, parks, the sky, rivers, lakes,” NASA suggests. “Tell us where you are in a sign, words written in the sand, spelled out with rocks.” The event is part of the larger Earth Right Now campaign, with the intention being to compile all the images sent to NASA across social platforms together to create one astounding mosaic of our home planet.

Unclaimed baggage?

Although we’d expect it would become apparent rather quickly if you returned home after your summer holiday and were not equipped with your luggage in tow however, this might not be the case. Ever wondered what happens to all the unclaimed baggage? A novel idea was devised out of just that. From these items, a retail outlet was derived in Alabama, USA which sold anything from formal wear to technology and gadgets and is so large in size it even has a cafe inside it.

Desperate to grow their customer reach organically, Unclaimed Baggage used a strategy of outreach marketing. Opposed to getting more clicks-through to a website, the store’s objective was instead to drive more physical footfall in store. To achieve this they tapped into the sphere of local family and retail bloggers, all within a 2-3 hour radius of the store. By offering incentives such as free breakfast, lunch, gift cards and store tours Unclaimed Baggage received significant brand uplift whilst only working with 30 bloggers; proving quality prevails over quantity.

Happy Birthday Shakespeare!

This week saw #HappyBirthdayShakespeare trending, as the great English playwright celebrated his 450th birthday. Widely regarded as the greatest writer in the English language, Shakespeare’s birthday notably falls on St George’s Day and Twitter, as a result, witnessed masses of patriotic and commemorative tweets celebrating the life of the Avon Bard.

The day saw a series of activities such as a Q&A held by The Royal Shakespeare Company as well as a series of jokes, like this one from Waterstones:

Shakespeare: Pint of beer to celebrate my 450th birthday, please!

Barman: Sorry we can’t serve you, you’re bard.

Attention was also drawn to several Shakespeare-inspired apps. ‘What Would Shakespeare Say’ is the app that trumps it for us, a free app made available by Windows which gives the user the opportunity to impress by paying a compliment (or even an insult!) in Shakespearean tongue: ‘thou balmy life-rendering sweet-meat’ ;)

Twitter as a recruitment tool?

The newly rolled out Twitter redesign is receiving mixed reviews. Main criticisms centre around the fact that the new desktop-orientated developments ignore the 76% of Twitter users that use the platform on mobile. However the progression has now seemed to move Twitter towards acting as more of a tool to be used in recruitment. For instance new additions to the platform now include best tweets and pinned tweets. Best tweets will be all of the posts which receive the highest engagement levels and thus will appear larger and more prominent on a twitter profile, providing a snapshot of the user at a glance. The latter, will give the user an opportunity to choose one specific tweet and ‘pin’ it to the top of their profile to instantly characterise themselves; making the process a lot easier for potential future employers.

Many an hour will now surely be spent painfully deliberating over how to correctly sum up your whole existence in one sentence. From now on, better think before you tweet!

Whatsapp notches up half a billion regular users

More celebrations this week, but this time they are taking place in Whatsapp HQ after the instant messaging service successfully acquired 500,000,000 active monthly users! Facebook purchased Whatsapp back in February this year for $19 billion, and now the company is over half way to the active monthly target of 1 billion users set by Mark Zuckerberg. It is thought that significant growth of the service in Brazil, Russia, Mexico and India – countries where Facebook is not such an omnipresent force, has greatly contributed to their rapid and continuing expansion.  So what’s next? Jan Koum, the CEO of WhatsApp has reported that the service will be moving into voice calls within Q2 of this year, so stay tuned.

As a cheaper alternative to SMS messaging and with the ease and immediacy of sharing images and videos, Whatsapp’s success comes as no real surprise.

Uber reaches its 100th city

Uber is a private taxi service centralised around a mobile app, which this week launched in Beijing, totalling its presence to 100 cities worldwide within the four years since its conception.

The app connects a user to a driver within a tap of the button. It finds your location via geo-targeting and immediately notifies you not only where your nearest driver is, but his name, his contact number and the vehicle he is driving – all before it picks you up within minutes! The best thing about the whole experience however is not the reliability, nor the great customer service (the cars I have travelled in usually have USB charging points and bottles of water available to passengers for no extra cost) but the fact all transactions are carried out via the app either by debit card or PayPal, with a detailed invoice being sent to the user via email straight after the journey.

The service began in San Francisco but can now be found within 35 countries, running in London and Manchester as it stands here in the UK, but we can’t wait till it reaches us down here in Southampton. No more whistling, no more haggling, no more walking home because you have no cash on you – just an effortless and comfortable ride in style!

Stephen’s story

An overwhelmingly emotional story of a teenage boy diagnosed with incurable cancer rose up from the depths of social space this week, flooding our screens with the story of an inspirational 19 year old.

Ever since being diagnosed, Stephen Sutton found the best way to channel all his grief would be to compile a bucket list of 46 things he wished to achieve before he died. Amongst going to Wembley, completing a sky dive and getting a tattoo, above all Stephen wanted to raise £1m for the charity Teenage Cancer Trust.

With the help of Jason Manford and an army of celebrity comedians, a text domain for donations was soon circulated across Twitter, accompanied by the hashtag #ThumbsUpForStephen and the floodgates opened for donations to pour in and they did, in their millions. The target of £1m was soon reached and the donations have since exceeded the £2m mark, accompanied by the running commentary from Stephen in his hospital bed, ‘hanging in there’.

Much a kin to the #NoMakeUpSelfie movement last month, both the power of social media and the generosity of the British public are again emphasised.

Please get behind this inspirational individual and text STEPHEN to 70500 to donate £5.

 

*This week’s Social Bento is also available via flipboard here: http://flip.it/JnSno

Understanding Online Communities: De-Centralised, Centralised and Transient

Here at Headstream we view online communities in three ways; de-centralised, centralised and transient. This presentation outlines our thinking, defining the three types, how they behave and how you can work with them.

If you have any further thoughts, view things differently or have any questions please do let us know in the comments below.

We have also split the presentation into the three sections for easier viewing and sharing:

De-Centralised

Centralised

Transient

#TheStream – Issue 5

Hello again and welcome to this week’s #TheStream; our weekly look back on the previous seven days in social, tech and marketing. It’s been a hectic weekend for us here at Headstream towers as we announced the Social Brands 100 shortlist on Friday. If you haven’t seen it yet follow this link to check it out.

First off today, on this St George’s day, we are wishing the ZX Spectrum a very happy 30th birthday. It’s the computer that started a lot of people off on their journey’s with technology in the UK and so it is only right that we give Clive Sinclair and his revolutionary device the nod they deserve.

Today's Google Doodle

New Facebook Ad Metric

Good news for paid advertising, Facebook are going to be rolling out an extra metric to allow campaign managers to see what actions users take after they see an ad. These actions will include comments, shares, app use and Credits spent providing very valuable insight allowing those running Facebook ads to further fine-tune how the ads are operating.

The new Actions Facebook ad metric

For more information check out Inside Facebook’s breakdown.

Even The Biggest Brands Can Get Caught Out

Vogue Spain got themselves in a bit of hot water over the last few days by appearing to steal two photos from a popular Instagram user’s photos and attempting to pass them off as their own!

Spot the difference?!

This isn’t the first time that a major brand has been caught out in this way and it certainly won’t be the last although we wish it would be. In our experience this comes down to a lack of judgment and experience with teams or individuals who haven’t worked with online communities before. Very rarely is it the case that it is malicious or knowingly done by those involved, and most likely was quite a shock to those who work in the social team at Vogue Spain. So while we’ll give them the benefit of the doubt, it was stupid to directly lift content from someone with 72,000 followers on Instagram. It’s safe to say they have learnt the hard way and we hope will be more careful in the future with other people’s content.

It’s pleasing to see that Vogue Spain have apologised, however, it is a bit late.

Too little too late?

For the complete story head on over to The Next Web.

Mashable + Google+ = Editorial Excellence

Last week the Google Adsense blog uploaded this video interview with Mashable’s Community Manager, Meghan Peters, where she describes how they use the new social platform.

The video and corresponding blog post highlight how the unique features of Google+ can be used to really enhance a brand’s online activity. Meghan’s three top tips for using Google+ are:

  • Be active Meghan credits Mashable’s success in part to its strong and persistent presence on Google+. “We’re pretty hands-on. We have someone in there posting and moderating every day… which I think has been really important for us to maintain a presence there.”
  • Add Google+ plugins When Mashable added the Google+ badge to their homepage, they increased their Google+ page audience by 38 per cent. Mashable also uses the +1 button on articles and across the site to empower sharing to Google+.
  • Co-create Another key to keeping Mashable’s fans engaged is its innovative approach to audience interaction and brand co-creation. A contest run via Mashable’s site to design their Google+ page sparked a wave of enthusiasm. As Meghan recalls, “We got really good feedback once we posted [the winning design]. A lot of people thought it was really cool – not only that the design was good-looking – but also that we did a contest like that and let people have the opportunity to participate.”

These are some great pointers and if you aren’t already we recommend you follow Meghan on Twitter to see some more great tips and general thoughts on the latest in social.

Gnip Partner With Tumblr To Offer Exclusive Firehose Access

Just a few posts then...

The company who were the first to offer access to the Twitter firehose have done it again by becoming the first to offer complete access to the Tumblr firehose.

“I’m thrilled to announce that the full firehose of public Tumblr posts is now available exclusively from Gnip. Tumblr is one of the fastest growing social networks in the world. Much of this growth is fueled by the enormous number of conversations that are unique to the Tumblr community. These conversations cover a huge range of subjects, from movies, TV shows and fashion to business, apparel and consumer products.”

The potential here is huge as we saw when developers gained access to the Twitter firehose for the first time. Hopefully we’ll be seeing some great uses of the Tumblr data in the very near future and we’ll be highlighting our favourites right here as well as thinking of our own ideas.

To whet your appetite check out these Tumblr facts as provided by Gnip:

  • 50 million new posts every day
  • 15 billion page views every month
  • 20 billion total posts
  • 300% traffic growth last year
Sounds tasty!
‘Tumblr’ Overtaking ‘Blog’ In Google Searches
Some more good news for the young blogging platform come social network, it looks like searches in Google for the word Tumblr will soon be overtaking searches for blog! This is an incredible feat for the platform as it shows that Tumblr is now reaching the forefront of people’s minds when searching for content online. XKCD blogger Randall Munroe put together this graph highlighting the data:

Tumblr is gonna get ya!

Twitter IPA (No Not The Alcoholic Kind)

Last week the information network announced the Innovators Patent Agreement. With the surge in patent disputes in recent times, Twitter have decided to take action and have unveiled what they believe to be the future of patent agreements within organisations.

“The IPA is a new way to do patent assignment that keeps control in the hands of engineers and designers. It is a commitment from Twitter to our employees that patents can only be used for defensive purposes. We will not use the patents from employees’ inventions in offensive litigation without their permission. What’s more, this control flows with the patents, so if we sold them to others, they could only use them as the inventor intended.”

The blog post from Adam Messinger, VP of Engineering at Twitter, has been taken as a breath of fresh air by many and hopefully we’ll see this kind of thinking rolled out across other companies very soon.

Google Brand Impressions

In Google’s latest “Think Quarterly” magazine, they have created a Brand Impressions tool for people to be able to see what impact companies are having online. It generates an infographic from different areas of Google data which can then be manipulated and compared alongside data from other brands. It is a great free tool and one we recommend you go and have a play with.

Lolcat

And for this weeks lolcat:

lolcat

Thanks for reading and as ever gives your thoughts in the comments below or send us a Tweet or two.

Until next week!

Is the Daily Mail running scared?

After a week-long break (gulp) without a connection to my social sphere (31 May – 5 June), two trending topics hit me on my return. First, the Daily Mail’s scare story about BT ‘spying’ on customers through social media, and second developments in the marketing and communications industry as agencies reorganise in response to social media’s inexorable rise.

So where’s the connection I hear you cry? Well, it’s all about influence. Who has traditionally owned it, and who owns it in the social age.

National newspapers (and their proprietors) have traditionally been the influence ‘super powers’, able to decide elections , change legislation, remove politicians from office, and probe into the private lives of anyone in the public eye .

Similarly, in the world of big business and brands, it has been the above the line advertising agencies that have traditionally had the greatest influence with clients, and a voice in the boardroom.

Social media is threatening both of these conventions.

The Daily Mail is beginning to realise that it can no longer pedal it’s alarming brand of scare stories without going unchallenged. Advertising agencies are realising that their clients are more interested in how their brand can resonate in social media, not what (theoretical) audience their latest 30 second ad slot reached.

The Daily Mail’s reaction, to keep grinding the online ‘privacy’ axe, is short-sighted, and smells of desperation. The truth is they will have to accept a new world order where the objects of their stories bite back, and where conversation replaces propaganda. Ironically they have a strong platform in place to engage in social media through their highly successful Mail Online website.

The advertising industry’s reaction is much more constructive. Seeing the disruption that social media has caused they are moving to improve their conversational skills, and ability to win third-party endorsements, by developing PR and social media skill sets.

The difference is that the agency business is used to making change happen, while the newspaper publishers have been in denial that their ‘super power’ status is now changed, forever.

Vive La Revolution! (sorry, I was on holiday in France)