What is it about cats? According to Kiss FM Web Editor Karen Campbell, pictures of cats along with other funny pictures, competitions and funny games and tasks requiring listener response are the most engaging forms of content for its social media community. Continue reading
It’s summer, allegedly, but there was no sign of things slowing down in the world of social last week as Apple previewed iOS7, Google led the Math Men charge on Hollywood, Reddit looked to simplify things for their 70 million unique users and Facebook finally joined the #conversation. Find out more below. Continue reading
It’s been a super busy couple of weeks at Headstream, action packed with Social Brands 100 related activity and all kinds of exciting new projects and happenings in the the world of social. Here’s a quick rundown of the essential news. Continue reading
Video game Battlefield has taken the number one spot in Social Brands 100 – the annual report of brands leading the way in social. The ranking is dominated by the Retail industry this year, making up 25% of the list overall, however Travel brands have made their mark, with four featuring in the top ten.
The research has found that brands are starting to make the most of social for their customer care with scores slightly higher for those metrics. Scores were on average lower for engagement metrics, suggesting more could be done to better connect with people and create long-term loyalty. Continue reading
Google stock hit a near 52-week high following the first day of their annual I/O event in San Francisco last Wednesday – this week we’re dedicating #TheStream to brief summary of what was announced. Continue reading