Vine’s rapid growth, YouTube’s paid subscriptions and new location filters for Foursquare all feature in our whistle-stop summary of last week’s key happenings in social. Continue Reading
After three days of bbq’ing, basking in the fleeting bank holiday sunshine and yes, sneaking in a little work here and there, we’re back with a round-up of last week’s headlines in social. Continue Reading
Retail brands make up a quarter of this year’s Social Brands 100 shortlist. Brands from sixteen industries appear on the list with Charity, Travel, FMCG and Publishing & Media the most represented after Retail – the same five industries that led the shortlist last year. Over 700 brands from 23 industries were included in Social Brands 100 this year, more than twice that of 2012. Continue Reading
All kinds of interesting news this week – from Tumblr’s in-feed ads to the false tweet that sent the U.S. stocks into momentary free-fall; welcome to the #TheStream Issue 32. Continue Reading
Here’s part two of our conversation with Simplyhealth Social Media Manager Natalie Kitcher. Today we talk about the insurance provider’s partnership with Heart Research UK, trying out social TV, and engaging in social media in a regulated environment. Continue Reading
Natalie Kitcher is Social Media Manager at Simplyhealth and (full disclosure) is a former member of the Headstream. We spoke to her about how the insurance provider approaches content planning and how the team stays on top of content opportunities with offices spread out around the country. Continue Reading
Our Social Brands 100 partner Socialbakers held a conference in London yesterday and quite a lot of big picture topics were covered.
What really struck me about the day, is how much of the conversation centred around the need for brands, not only to rethink their approach to social media, but their approach to business. Socialbakers CEO Jan Rezab set the tone in his keynote by reminding everyone that ‘Customers are developing faster then brands in social media’. Businesses that continue to ignore this reality will continue to lose out. The day included more than a few examples of brands that are working on not only figuratively but literally putting social at the heart of the business, including EE and Nestlé.
Social Brands 100 fit nicely into that conversation. It was great to be invited to share what we’ve learned over the last few years. Here’s a copy of my presentation. The team at Socialbakers were live blogging all day, so you can read a summary of the speakers, the tweets and the pictures here.
