Now you can play ‘Spot the Social Brand’. Here are photos from last Thursday’s launch in London.
Video game Battlefield has taken the number one spot in Social Brands 100 – the annual report of brands leading the way in social. The ranking is dominated by the Retail industry this year, making up 25% of the list overall, however Travel brands have made their mark, with four featuring in the top ten.
The research has found that brands are starting to make the most of social for their customer care with scores slightly higher for those metrics. Scores were on average lower for engagement metrics, suggesting more could be done to better connect with people and create long-term loyalty. Continue reading
Google stock hit a near 52-week high following the first day of their annual I/O event in San Francisco last Wednesday – this week we’re dedicating #TheStream to brief summary of what was announced. Continue reading
Space is limited, so unfortunately we can’t fit everyone in. The good news is, we’ll be livestreaming the event at www.socialbrands100.com - which is also where the report will also be available to download.
The launch will feature presentations from Travel, FMCG, Retail, and Charity brands, and the No.1 social brand of 2013. Sorry, we can’t give you names without giving away the results.
Viewers of the livestream can follow and interact during the event via Twitter using hashtag #sb100.
Social Brands 100 launch schedule
10.20 – Approaches in social content. Hosted by Russell Loarridge, Managing Director Europe, Janrain
- Presentations from Charity and FMCG brands
10.50 – Break
11.20 – Integrating social into customer service. Hosted by Gordon MacMillan, Editor, Brand Republic
- Presentations from Retail and Travel brands
11.50 – No. 1 Brand Case Study Presentation
12.20 – Closing remarks – Tom Chapman, Headstream
12.30 – Ends
Vine’s rapid growth, YouTube’s paid subscriptions and new location filters for Foursquare all feature in our whistle-stop summary of last week’s key happenings in social. Continue reading
After three days of bbq’ing, basking in the fleeting bank holiday sunshine and yes, sneaking in a little work here and there, we’re back with a round-up of last week’s headlines in social. Continue reading