Social Bento: 27th June 2014

Social Bento

Google Glass ventures across The Atlantic! 

Early adopters in the US have been able to get their hands on Google Glass for a few months now, but Monday marked the launch of Google’s smart-glasses in the UK! Google glass allows users to snap videos and photos via the built in camera, whilst pairing the device to their Smartphone enables hands-free usage via heads-up display.

The gadget brings the connected consumer closer to technology and content that matters to them; satisfying always on needs by delivering information in the right place, at the right time. This customer-centric approach enables a user to digitally explore whilst being active, and living lighter. Google glass is available in multiple shapes, colours and frames; designed around the lifestyle of each user but comes with a hefty price-tag of £1,000.

Google stress the project is still a work in progress, but invite users to join their open beta and help shape the future of Google Glass. Will this be an item you’ll be adding to your impending Christmas list? – At least that way you’ll be giving people a chance to save up!

Amazon Dash

The latest innovation to come out of Amazon Fresh is Dash – an attempt to make shopping easier for the consumer.

Amazon Fresh is a same day and early morning delivery service of fresh groceries and everyday essentials, currently only available stateside. However if this wasn’t good enough, the development of Dash allows effortless shopping throughout the day as the remote control style device enables members of a family to add items to their shopping list from around their home simply by saying or scanning the object. The best thing too, never will you run the risk of forgetting items again as Dash remembers so you don’t have to!

We love this concept, far gone are the days of traipsing around the supermarket with a scraggly shopping list! Although unfortunately signing up is an invitation-only process… ours must’ve got lost in the mail.

Digital Wimbledon

2014 has introduced a digital revolution for the main sporting events, first with the World Cup and now with Wimbledon set to be the most social tennis tournament yet, with 63% of UK Twitter users planning on following the championships. Kicking off this week, Wimbledon’s Twitter feed is rife with real-time coverage, live updates and even a #QueueSelfie competition, encouraging spectators to snap themselves to win goodies from the Wimbledon shop.

The launch of #WelcomeBackAndy came when Andy Murray walked back on centre court to play his first match. The campaign invited all fans to engage with the hash-tag and @Wimbledon profile, to receive one of five signed digital photos of Murray winning the championship last year, personalised to feature a message and their own Twitter handle.

In addition, this year marks the first year where the screens on Henman’s Hill (or if you prefer, Murray Mount…) will feature crowd-sourced social interactions relating to Wimbledon – sharing photos, tweets and votes of those talking about the tournament.

Follow Wimbledon on Twitter, here!

 Brands reactions to Suarez’s shameful bite

After Luis Suarez shamefully bit his third footballer victim on Tuesday night in the Uruguay V Italy match, brands were hungry to jump on the back of the trending topic with real-time marketing ploys. Twitter was filled with brands, unsurprisingly predominantly in the dental hygiene or food industry, tweeting their humorous quips to the apparently hungry footballer.

  • Trident Gum were one of the brands to jump on the hype, tweeting: ‘Chew Trident. Not soccer players. #ITAvsURU’ – @tridentgum
  • Similarly so were mouthwash brand Listerine: ‘We recommend a good swish after grabbing a bite of Italian. #WorldCup#PowerToYourMouth’ – @ListerineGlobal
  • Along with the likes of chocolate giant Snickers: ‘Snickers: more satisfying than Italians. #LuisSuarez’ – @SNICKERS
  • Even the official handle of Major League Baseball’s contributed to the conversation: ‘There’s no c̶r̶y̶i̶n̶g̶#biting in baseball.’ – @MLB

As a result of his behaviour, the football star could be facing a two year ban from the sport. I wonder what relevant witticisms brands will come up with when that verdict is leaked!

Facebook sidebar ads return 

Since Facebook have continually been updating the layout of their pages based upon their growing focus towards visual content, the sidebars on the platform have become largely redundant. The introduction of newsfeed ads was accompanied by larger, eye-catching images which naturally gained more traction than the largely-overlooked adverts pushed to the sidelines. However good news for brands and marketers as times are a changing and Facebook is now introducing enlarging the images in their sidebar ads by over 50%, in a bid to compete with the newsfeed ads. To support this Facebook is minimising the amount of adverts which appear in the sidebar, streaming them down to just one or two as to not over-populate and confuse the user, allowing more obvious discovery.

With these developments enabling sidebar ads to appear more like newsfeed ads, the 20% text to image rule will now also applies across the board, with the ad needing to consist of 80% image. These changes will come into effect come August, so we have a month to organise our new sidebar content. On your marks, get marketing!

Headstream’s Social Bento: 2nd May 2014

Got Some Time? Get Coasting!

The launch of mobile browser Opera Coast (3.0) was rolled out last week and we have spent the last week playing around on the software. In a realm where safari has previously reigned, Opera Coast threatens to disrupt the status quo with its simplistic and clean approach to online surfing. With easy navigation and predictive search, the browser makes the entire web appear like an app and by placing content-heavy sites at the centre of the interface, it makes the process of retrieving snackable content quick and easy for a user. Best thing about it too, it’s free! However are we ready to wave bye-bye to safari just yet?

 

The Verbal Selfie

Two years ago Shadow Chancellor Ed Balls publicised the first ‘verbal selfie’ when he tweeted his own name, assumedly by accident. On Monday, this mistake committed by a then Twitter-novice, returned to rear its ugly head to mark its anniversary. However its head wasn’t too ugly, in fact the topic even began trending when Twitter users far and wide all harmoniously retweeted the tweet at 4.20pm.  Shadow Chancellor Ed Balls himself even joined in and acknowledged the meme on the day, alongside brands like Red Bull tweeting; ‘Red Balls’ and the Oscar selfie being redesigned in Balls’ honour. #EdBallsDay

 

 Birdseye Picture House Instagram Campaign:

This week saw the launch of a new campaign by food brand Birds Eye. The campaign celebrates the opening of Birds Eye’s new Picture House restaurant and coincides with the launch of their new Inspirations range, a premium collection of evening meals. To celebrate the launch, Birds Eye has given customers the chance to win a table at the new Picture House restaurant. Entries to the competition consist of individuals snapping a picture of an inspiring evening meal time dish, upload to Instagram and accompany it with the hash-tag #BirdsEyeInspirations. Three winners will then get to dine at the new Picture House restaurant, where diners are urged to leave their wallets at home by paying for their meals with a simple Instagram photo. The Picture House restaurant opens up for business on 14th may at the Ice Tank in London. We love the idea of a restaurant where you pay for your meal with an Instagram photo, now we just need other restaurants to follow suit!

 

Share Your Secrets Across The Globe:

Popular anonymous Secret app, was rolled out to the UK, Ireland, New Zealand and Australia this week. Previously only available in the US, the app lets you share your deepest secrets anonymously with the contacts in your phone book. With just your location being visible, the app gives away no visible identifying details. With English speaking countries being targeted first for the roll out of the app, co founder Chrys Bader-Wechseler said they are developing ways to bring the app to non English speaking countries. As well as Secret being available in new countries, there will also be a version for Android too. No set date has been set on all these new developments, but reports say it could happen within the next few weeks. So you haven’t got long to start thinking of those juicy secrets you want to share.

 

 Instagram Is Great For Marketers Right Now:

A new report by Forrester Research this week urged marketers to use Instagram right now. As new statistics show consumers are more likely to engage with brands posts on the photo sharing network. With brands generating 58 times more engagement per follower on Instagram then what they do on Facebook, and 120 times more than on Twitter. The reasons behind these stats are that Instagram is ‘less cluttered’ than other social sites, meaning that brands content doesn’t get lost amongst a flurry of other posts. Also Instagram doesn’t filter out brand posts such as other networks such as Facebook do and finally, Instagram’s user base is typically younger than the other main networks, which helps brands because younger users typically engage more with brands on social sites. However the report also said how Instagram will only be delivering these results for a short time. With more marketers and users jumping on-board the Instagram bandwagon, the platform will be forced to filter it’s content so that content delivered is only specific to the user, which would have a knock on effect for brands. So the conclusion from the Forrester Research report is that marketers should be joining Instagram now; that is if they haven’t already.

 

Apple iWatch In Production:

It was only a few weeks ago, that we were getting excited about the new Google watches that were coming out, but now it seems it’s time to get excited again as Apple’s new iWatch has reportedly gone into production. With release set to be in the later months of 2014, with production of 3 million devices in the second quarter of the year then expanding to 14 to 15 million in the third quarter. The watch is set to be a wearable computer; we suspect it’s going to be like having the iPhone on your wrist. However with Wearable’s going down in popularity with a recent poll of 49% of Americans believing they are just a fad, can Apple work their magic on the Wearables market? We are excited to see their version that’s for sure.

 Just Go Do It:

With the bank holiday weekend just a few hours away, we are excited to be having a break. However if you’ve got a goal to do over the weekend for example finally starting those morning jogs in time for the summer, this new website may give you the push you need. ‘Go fucking do it’ is the website (don’t worry we’re not swearing at you unnecessarily!) and the name is pretty much self-explanatory. The new website urges you to enter your goals and when you want to achieve them by and then if you don’t, you have to pay up to a referee that you nominate at the beginning of your goal date. Would this inspire you to get those goals done that you’ve set yourself? With just over a week of the site being live, over $10,000 of pledges have been created! Seems like the idea of paying someone if you don’t achieve your goal is working for a lot of people! Now go on that run!

 

Twitter To Introduce New Whisper Mode?

Although Twitter will remain a public network, this week CEO Dick Costolo announced a new whisper feature that could be hitting our timelines soon. Not to be confused or to replace the DM feature, the new whisper mode, means that you can take a conversation from a string of tweets and use them as a jumping point to start a DM conversation. So if you want to show your friend or more than one friend, something that is being publically spoken about, the whisper mode will make that simple transition from the public to a private conversation. It’s also set tongues wagging that Costolo mentioned ‘more than one friend.’ Does this mean that Twitter will be enabling group messages soon too? As it stands there is currently no release date of when the ‘whisper mode’ will be introduced into everyone’s Twitter feeds, although it has been reported that some may be seeing it already, however it’s reported to be unlikely that it is called ‘whisper mode.’ What do you think of the new idea of a whisper function on Twitter? It’s something, we think we’ll only be able to get our heads round once we’ve actually seen it in action, however the idea of group DMs is something that excites us greatly.

 Snapchat: More Chat Than Snap.

On Thursday, Snapchat released a new interesting feature for users. Chat, now means that Snapchat isn’t just about a quick snap of what you’re up to, you can now Chat face-to-face with your contacts too. By swiping your contacts in your inbox, you can Chat with your friends whilst witnessing their reactions; users able to show them in real life what they were going to snap an image of. After you’ve finished your conversation, messages and pictures viewed by the both of you will be cleared, however you can still screen shot anything that you may want to keep. Snapchat is proving its popularity with users, and the new Chat feature is an exciting one. What do you think of the new Chat? Or did you prefer to snap?

You can also read Social Bento as a Flipboard too :)

 

9 Things That Wowed Us This Week In Social Media..

  1. ‘That Selfie’ Ellen DeGeneres Oscars Selfie

This week seems to have been the week of the selfie. The 86th Academy Awards took place on Sunday evening, but come Monday morning what were we talking about in the office? The winners? Discussing the outfits? Hmm no. It was all about host Ellen DeGeneres’s selfie. We won’t go into too much detail as we’re sure like us; you’ve seen more of that selfie this week than you have of your Mum. With over 3.2 million retweets, it’s become the most retweeted tweet EVER! It even broke Twitter, it really shows just how much we love a selfie.

Of course we have seen many parody selfies over the week, The Simpsons one is up there as our favourite but it seems that Ellen’s selfie has inspired many others to jump on the selfie bandwagon.

Andy Murray and Novak Djokovic took a selfie mid way through playing in a exhibition match at Madison Square Garden’s to celebrate #WorldTennisDay on Tuesday. Whilst Andy opted for a standard selfie, Novak went for a slightly more playful approach. We love these selfies from two of the world’s best tennis players, but lads, an in focus photo never hurt anyone. #justsaying

We are big fans of Ellen DeGeneres, she even featured in our Social Brands 100 2013 list. Ranking 4 in our entertainment category, and we know why. With her amusing, endearing tweets, and well those hilarious manip’s she creates, just why wouldn’t you follow her?

2. Is Twitter The New Must Have TV Companion?

Whilst the Ellen selfie was the main talking point of the Oscars, we can’t forget the ceremony itself. Twitter released stats this week, revealing that there were an incredible 3.3 billion impressions of Oscars tweets worldwide. During the ceremony, 19.1 million tweets were sent out and 37 million people viewed those tweets though Twitter’s mobile and desktop applications. This almost matches to the 42 million people who actually watched the Oscars. With stats like this it really does reinforce how differently we watch television these days. In January it was reported that 60% of Twitter users are watching TV at the same time.

 3. SXSWI

This weekend Austin, Texas sees the annual SXSW Interactive festival roll into town. In previous years, big names in social media such as Twitter and Foursquare have come out of SXSW. This year, it seems that E-commerce apps, wearables and apps from across the globe are set to be this year’s success startup stories. We’re intrigued and excited to see what comes from this year’s SXSWi, check next week’s 9 things to see what wowed us from the festival.

  4. Getty Opens Its Image Library To Bloggers

Getty Images announced this week that they are making 35 million (!) of their images free for non commercial use. Disrupting the photographic industry, bloggers will now be able to embed Getty Images into their posts for no cost at all. This not only benefits online users, but also Getty themselves. They hope that embedding photos for free will bring them traffic to their site, image attribution and provide them with analytics of how and where images are being used to use for their advantage. We think this is a great opportunity for Getty and social media users.

 5. Visify is acquired by Yahoo.

Social data website Visify has been bought out by internet giants Yahoo this week. Speaking in a statement on their website, Visify say how they are ‘sunsetting’ the website to create visual data for Yahoo. The website itself will be shut down and for current paid plan users; they’ll be given a full refund. Neither Visify nor Yahoo have yet revealed their plans for the future. We wait with baited breath.

 6. Blendle Set To Be The New iTunes For News.

 A Norwegian start-up is looking to change the way we read news online. Blendle is a new app that lets you read all the major newspapers and magazines in one place. Users will pay a single paywall and then by simply clicking they can pay for whatever articles they read. Not only can users read a plethora of articles, but they can also see what articles are trending and what stories friends/influencers have shared. There are many other functions to the app such as setting up email alerts for articles on specific subjects or keywords. The app launches in Holland in April, but the creators have promised other countries will be able to get the app soon. If it’s a success, Blendle could revolutionise the way that we read news online, and that is an exciting prospect.

 7. The Friday Read: UK Social Media Attitudes by Social Media London

UK Social Media Users Attitudes 

This week Social Media London released new statistics about the attitudes of UK Social Media users. How would you feel if you lost your Facebook account? 13% said they’d be devastated whilst 45% would be annoyed and the remaining 42% didn’t care. Which camp are you in? Among the statistics, Facebook ( 56%) and Twitter (23%) were revealed as the top two visited social networks in the past month. Definitely worth a look.

 8. The Weekly Chuckle: ‘Dave Calling’

We love twitter for many reasons. But on Wednesday evening, we were reminded of just how much. When David Cameron tweeted a very serious picture of himself ‘on the phone’ to Barack Obama, pretty soon Twitter, was full of viral parody photos. The most famous parodies were from comedian Rob Delaney, writer Michael Moreno and actor Patrick Stewart. It definitely brightened up our evening. The only question now is, was it really Barack on the other line?

9. Cool App of the Week: Wake Up and Smell The Bacon

If you’re anything like us, getting out of bed in the morning can be quite the struggle. However this new app developed by Oscar Mayer (an American meat and cold cut production company FYI) could mean you’re waking up to the smell (and sound) of bacon being cooked. Wake Up and Smell the Bacon, is a revolutionary app and iphone dongle, which when plugged into the headphone jack, the waft of bacon cooking is released as your alarm goes off. If this sounds up your street, we have bad news. Sadly it isn’t for general sale, but you can enter a quiz on the Oscar Mayer website where you’ll have the chance to win the exclusive app and dongle. The competition is running till the 4th of April, 2014.  We think this is an imaginative way to get people out of bed, but to be honest we’d rather be presented with an actual bacon sandwich on awaking from our slumber.

Community Management – exciting, hard work, dedication, enjoyment & fun!

Hi! My name is Jerry and three weeks ago I started as a Community Manager at Headstream. It has been an exciting three weeks for me so far, having worked in Sales & Marketing for the majority of my career it has definitely changed my way of thinking about the Marketing industry. Joining such an exciting team has allowed me to share my ideas, enthusiasm and passion. However, more importantly what the team has taught me over this 3 week period is getting me more and more excited about being a Community Manager.
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iab blog: Was #StormSWT the making of rail operator’s social customer care?

South West Trains used Twitter to keep its community well informed and even better engaged during the recent storm that hit the UK.

My post about how it all went down has gone live on the IAB blog.

SWT Signal Down #StormSWT

Image source: @SW_Trains

Buying engagement: fake likes and dodgy endorsements

Channel 4’s Dispatches has uncovered a number of brands and agencies crossing a line, generating fake likes, followers and views, and using celebrities to endorse products, sometimes for cash and sometimes in exchange for a nice present or two. The programme is currently available to watch on 4OD and well worth it. Continue reading

Social Brands 100 Q&A: The Royal Mint (part one)

After over 1000 years in business, The Royal Mint joined the world of social media in 2012. We spoke to Social Media Marketing Manager James Owen. In the first part, posted today, James talks about what the Mint learned in its first year of activity. Continue reading

Social Brands 100 Q&A: STA Travel (Part Two)

STA Travel’s Ant Stone has been talking to us about the travel brand’s approach to social. In this second post, he answers a few questions about how social media encourages people into its stores, as well as how the social team is integrating with other parts of the business. Continue reading

Social Brands 100 Q&A: STA Travel (Part One)

Since the seventies, STA Travel has been helping students and young people travel the world. Content Marketing Manager Ant Stone talked to us recently about the brand’s approach to social.  In Part One, Ant talks about what STA Travel’s been doing on various platforms and how the brand responded to Facebook introducing Edgerank. Continue reading