9 Things That Wowed Us This Week In Social Media..

  1. ‘That Selfie’ Ellen DeGeneres Oscars Selfie

This week seems to have been the week of the selfie. The 86th Academy Awards took place on Sunday evening, but come Monday morning what were we talking about in the office? The winners? Discussing the outfits? Hmm no. It was all about host Ellen DeGeneres’s selfie. We won’t go into too much detail as we’re sure like us; you’ve seen more of that selfie this week than you have of your Mum. With over 3.2 million retweets, it’s become the most retweeted tweet EVER! It even broke Twitter, it really shows just how much we love a selfie.

Of course we have seen many parody selfies over the week, The Simpsons one is up there as our favourite but it seems that Ellen’s selfie has inspired many others to jump on the selfie bandwagon.

Andy Murray and Novak Djokovic took a selfie mid way through playing in a exhibition match at Madison Square Garden’s to celebrate #WorldTennisDay on Tuesday. Whilst Andy opted for a standard selfie, Novak went for a slightly more playful approach. We love these selfies from two of the world’s best tennis players, but lads, an in focus photo never hurt anyone. #justsaying

We are big fans of Ellen DeGeneres, she even featured in our Social Brands 100 2013 list. Ranking 4 in our entertainment category, and we know why. With her amusing, endearing tweets, and well those hilarious manip’s she creates, just why wouldn’t you follow her?

2. Is Twitter The New Must Have TV Companion?

Whilst the Ellen selfie was the main talking point of the Oscars, we can’t forget the ceremony itself. Twitter released stats this week, revealing that there were an incredible 3.3 billion impressions of Oscars tweets worldwide. During the ceremony, 19.1 million tweets were sent out and 37 million people viewed those tweets though Twitter’s mobile and desktop applications. This almost matches to the 42 million people who actually watched the Oscars. With stats like this it really does reinforce how differently we watch television these days. In January it was reported that 60% of Twitter users are watching TV at the same time.

 3. SXSWI

This weekend Austin, Texas sees the annual SXSW Interactive festival roll into town. In previous years, big names in social media such as Twitter and Foursquare have come out of SXSW. This year, it seems that E-commerce apps, wearables and apps from across the globe are set to be this year’s success startup stories. We’re intrigued and excited to see what comes from this year’s SXSWi, check next week’s 9 things to see what wowed us from the festival.

  4. Getty Opens Its Image Library To Bloggers

Getty Images announced this week that they are making 35 million (!) of their images free for non commercial use. Disrupting the photographic industry, bloggers will now be able to embed Getty Images into their posts for no cost at all. This not only benefits online users, but also Getty themselves. They hope that embedding photos for free will bring them traffic to their site, image attribution and provide them with analytics of how and where images are being used to use for their advantage. We think this is a great opportunity for Getty and social media users.

 5. Visify is acquired by Yahoo.

Social data website Visify has been bought out by internet giants Yahoo this week. Speaking in a statement on their website, Visify say how they are ‘sunsetting’ the website to create visual data for Yahoo. The website itself will be shut down and for current paid plan users; they’ll be given a full refund. Neither Visify nor Yahoo have yet revealed their plans for the future. We wait with baited breath.

 6. Blendle Set To Be The New iTunes For News.

 A Norwegian start-up is looking to change the way we read news online. Blendle is a new app that lets you read all the major newspapers and magazines in one place. Users will pay a single paywall and then by simply clicking they can pay for whatever articles they read. Not only can users read a plethora of articles, but they can also see what articles are trending and what stories friends/influencers have shared. There are many other functions to the app such as setting up email alerts for articles on specific subjects or keywords. The app launches in Holland in April, but the creators have promised other countries will be able to get the app soon. If it’s a success, Blendle could revolutionise the way that we read news online, and that is an exciting prospect.

 7. The Friday Read: UK Social Media Attitudes by Social Media London

UK Social Media Users Attitudes 

This week Social Media London released new statistics about the attitudes of UK Social Media users. How would you feel if you lost your Facebook account? 13% said they’d be devastated whilst 45% would be annoyed and the remaining 42% didn’t care. Which camp are you in? Among the statistics, Facebook ( 56%) and Twitter (23%) were revealed as the top two visited social networks in the past month. Definitely worth a look.

 8. The Weekly Chuckle: ‘Dave Calling’

We love twitter for many reasons. But on Wednesday evening, we were reminded of just how much. When David Cameron tweeted a very serious picture of himself ‘on the phone’ to Barack Obama, pretty soon Twitter, was full of viral parody photos. The most famous parodies were from comedian Rob Delaney, writer Michael Moreno and actor Patrick Stewart. It definitely brightened up our evening. The only question now is, was it really Barack on the other line?

9. Cool App of the Week: Wake Up and Smell The Bacon

If you’re anything like us, getting out of bed in the morning can be quite the struggle. However this new app developed by Oscar Mayer (an American meat and cold cut production company FYI) could mean you’re waking up to the smell (and sound) of bacon being cooked. Wake Up and Smell the Bacon, is a revolutionary app and iphone dongle, which when plugged into the headphone jack, the waft of bacon cooking is released as your alarm goes off. If this sounds up your street, we have bad news. Sadly it isn’t for general sale, but you can enter a quiz on the Oscar Mayer website where you’ll have the chance to win the exclusive app and dongle. The competition is running till the 4th of April, 2014.  We think this is an imaginative way to get people out of bed, but to be honest we’d rather be presented with an actual bacon sandwich on awaking from our slumber.

Community Management – exciting, hard work, dedication, enjoyment & fun!

Hi! My name is Jerry and three weeks ago I started as a Community Manager at Headstream. It has been an exciting three weeks for me so far, having worked in Sales & Marketing for the majority of my career it has definitely changed my way of thinking about the Marketing industry. Joining such an exciting team has allowed me to share my ideas, enthusiasm and passion. However, more importantly what the team has taught me over this 3 week period is getting me more and more excited about being a Community Manager.
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iab blog: Was #StormSWT the making of rail operator’s social customer care?

South West Trains used Twitter to keep its community well informed and even better engaged during the recent storm that hit the UK.

My post about how it all went down has gone live on the IAB blog.

SWT Signal Down #StormSWT

Image source: @SW_Trains

Buying engagement: fake likes and dodgy endorsements

Channel 4’s Dispatches has uncovered a number of brands and agencies crossing a line, generating fake likes, followers and views, and using celebrities to endorse products, sometimes for cash and sometimes in exchange for a nice present or two. The programme is currently available to watch on 4OD and well worth it. Continue reading

Social Brands 100 Q&A: The Royal Mint (part one)

After over 1000 years in business, The Royal Mint joined the world of social media in 2012. We spoke to Social Media Marketing Manager James Owen. In the first part, posted today, James talks about what the Mint learned in its first year of activity. Continue reading

Social Brands 100 Q&A: STA Travel (Part Two)

STA Travel’s Ant Stone has been talking to us about the travel brand’s approach to social. In this second post, he answers a few questions about how social media encourages people into its stores, as well as how the social team is integrating with other parts of the business. Continue reading

Social Brands 100 Q&A: STA Travel (Part One)

Since the seventies, STA Travel has been helping students and young people travel the world. Content Marketing Manager Ant Stone talked to us recently about the brand’s approach to social.  In Part One, Ant talks about what STA Travel’s been doing on various platforms and how the brand responded to Facebook introducing Edgerank. Continue reading

Social Brands 100 Q&A: Bing (Part One)

Search engine Bing has spent the last year running a campaign in the UK called ‘Bing is for Doing’ that encourages people to share what they dream of doing and in some cases, Bing UK will make it happen.  We spoke to Chief Envisioning Officer Dave Coplin about Bing UK’s approach to social media. Continue reading