Building an FMCG Social Brand – The Whitepaper

Over the past three weeks we have broken down our research about building an FMCG social brand into three easy to digest presentations. Here is the full piece of research presented as one whitepaper:

We welcome any thoughts or comments you have on the paper and also please share and feel free to use as you may need.

Muddy Boots Foods – Social Brands 100 Q&A

As part of our Social Brands 100 campaign for 2013 we have sat down with one of last years nominated brands, Muddy Boots Foods, and asked them a series of questions about how they approach social and what their hopes are for 2013.

Roland and Miranda from Muddy Boots Foods – Image Source: Farmers Weekly

Hello again, Miranda. Muddy Boots Foods has ranked on Social Brands 100 for the last two years. Nice work! You mentioned last year that, compared to 2011, you’d seen a significant increase in people contacting you using social media. What changes did you see in 2012?

I have found 2012 really interesting for social media. I feel like the users are settling into a rhythm now somehow and that I’m getting better at using it too.

I’ve noticed that there are fewer consumers using Twitter – 80% of our followers are small businesses, media or people in the same industry as us. I needed to retune my Twitter voice for this so that, from a marketing point of view, I remember I’m not promoting our brand to consumers. Instead, I’m having conversations with a valuable community that can either share experiences with me or help lead me to marketing opportunities.

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Building an FMCG Social Brand – Part 3

Over the previous two weeks we presented part 1 and part 2 of our report on Building an FMCG Social Brand. Today we unveil part 3 – Post Purchase Experience and Advocacy

Let us know what you think in the comments below.

This report was created over a 12 month period as part of the Social Brands 100 2012 report.  If you would like to know more about Social Brands 100 2013 please do visit the site. We are in the process of analysing over 850 brands and will announce the 100 shortlisted brands on April 23rd with the final ranking announced in May.
In the mean time please do follow the Social Brands 100 Twitter account and use the official hashtag #SB100. You can also join us on the official Facebook page for the report.

Building an FMCG Social Brand – Part 2

Last week we presented Part 1 of our ‘Building an FMCG Social Brand’ report which focused on the initial consideration of the consumer decision journey. This week we are proud to show you Part 2 – Active Evaluation:

Let us know what you think in the comments below.
This report was created over a 12 month period as part of the Social Brands 100 2012 report.  If you would like to know more about Social Brands 100 2013 please do visit the site. We are in the process of analysing over 850 brands and will announce the 100 shortlisted brands on April 23rd with the final ranking announced in May.
In the mean time please do follow the Social Brands 100 Twitter account and use the official hashtag #SB100. You can also join us on the official Facebook page for the report.

Building an FMCG Social Brand – Part 1

As part of our Social Brands 100 activity for 2012 we examined the global social media marketing communication activity of FMCG brands over a 12 month period. From this we have produced a report that we will be releasing over the next three weeks in bite sized chunks.

To provide structure to the FMCG social media activity we have segmented the examples featured into three key phases of the consumer decision journey:

1) Initial Consideration – Trigger
2) Active Evaluation – Information gathering, shopping and buying
3) Post Purchase Experience and Advocacy

So without further ado we present Part 1 – Initial Consideration

Let us know what you think in the comments below.
Next week we’ll be publishing Part 2 – Active Evaluation.

#TheStream – Year in Review

Come one come all to the Headstream #TheStream Year in Review Special Edition! It’s been a fun packed year for us here at Headstream and across the social/tech/marketing world so we’ve collected together the teams thoughts and brought them here for your perusal pleasure.

steve

Steve Sponder – Head of Agency

Highlight of 2012

Olympics

Favourite Video

Favourite Mobile App

Spotify

Top Industry Moment

Google Glass

Top Headstream Moment

Our visit to No. 10

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#The Stream – Issue 28

Hello and welcome to our round up of the previous weeks top news in social, tech and marketing.

2012 – That Was The Year That Was

Google, Facebook and Twitter all released their ‘year in review’ sites last week with some interesting statistics, imagery and stories to go with them. They’re all worth checking out if you have the time.

Google – Zeitgeist 2012

Facebook – Year In Review

Screen shot 2012-12-17 at 15.00.10

Twitter – Year On Twitter

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#TheStream – Issue 27

Hey there, it might be cold outside but snuggle up with a warm cup of coffee and enjoy this weeks #TheStream, a look back over the previous weeks top news in social, tech and marketing.

Google+ New Stats and Communities

Last week Google unveiled some very positive stats about their social network:

  • 500 million people have upgraded
  • 235 million are active across Google
  • 135 million are active in the stream (newsfeed)

These are very strong numbers and a real sign that Google’s network holds very strong opportunities for those willing to invest the time into it.

Google also unveiled a new feature to Google+ called Communities:

Google+ has always been a place to crowd around common interests and meet new people. What’s been missing, however, are more permanent homes for all the stuff you love: the wonderful, the weird, and yes, even the things that are waaay out there. With Google+ Communities there’s now a gathering place for your passions…

This is an interesting feature as it takes on many of the proposed characteristics of their “circles” and pages. What it does better is allowing for passionate and interested parties to discover one another and come together in a more natural way. Brands have a big opportunity here as already being demonstrated by the presence of official Star Wars and Call of Duty Communities. These aren’t really a place for brands to post like they would to their own brand pages but somewhere for their fans to come together and discuss their own ideas and feelings with one another.

Source: Google

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#TheStream – Issue 26

Welcome to Issue 26 of #TheStream!

Union Metrics Offers Tumblr Analytics For Businesses

Screen shot 2012-12-03 at 15.59.34

Union Metrics, one of Tumblr’s A-List partners, are now offering businesses fully featured analytics packages.

Maximize your impact on Tumblr with detailed engagement analytics. Go beyond web analytics to truly understand all Tumblr activity for any blog or any topic.

Their pricing plans start at $499 a month for the standard package and go up from there. For many brands who are using Tumblr this is an invaluable resource to understand the blogging network and how best to gain value from it.

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#TheStream – Issue 25

Welcome back to our weekly round up of the previous weeks top news in social, tech and marketing. Have a read and leave a comment or two.

Google Takes on Siri

Tapping into the power of Google’s Knowledge Graph, they have created a very fast and compelling competitor to Apple’s flagship iOS companion, Siri. The only thing that lets it down is that it is not a native application. However as it becomes more sophisticated this shouldn’t matter too much.

In the latest version of the Google Search App for iOS and Android, not only can you say your question out loud, but your search app can speak your answer right back to you. And, using Google’s Knowledge Graph, your search app gives you smarter answers loud and clear.

Source: Google

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