Social Brands 100 Youth Ranking is here!

After many months of planning and analysing, we are excited to announce that the first Social Brands 100 ranking on Youth Brands, is officially live.  You can download the white paper report and infographic from www.socialbrands100.com ; we hope you enjoy reading it as much as we enjoyed creating it. Also feel free to tweet us with any questions @socialbrands100.

2014 is the 4th year that we’ve benchmarked how top brands perform in social spaces – and this year we’ve focused on specialist rankings instead of one big list, which means that the launch of The Youth Ranking, is just the first part of the Social Brands 100 of 2014.

We had two partners for this report: Voxburners, an insight company who provided us with the source list of the 100 Youth Brands from their research into this market, and Socialbakers who provided the data that enabled us to rank the brand’s engagement. We examined three social media platforms: Facebook, Twitter and Google+. These platforms were chosen as they are the ones that generate the most engagement. We looked at data from a four week period in order to rank the brands. For more on the methodology please click here.

The #1 brand was Pizza Hut UK, who scored particularly highly on Twitter and Google +. They also came top out of the 11 other hospitality brands in the ranking. Next were Greggs, followed by Play.com and Waterstones. Other brands who featured in the top ten and scored highly on Twitter were Warburton’s (8), Play.com (3) and Pepsi Max (6).

Facebook remains the biggest platform for brands, even though some consumers are turning to other platforms in order to engage. The brands that performed best on Facebook were Pepsi Max, Comic Relief, Movember and Cancer Research UK. Content is a key factor in developing and maintaining a Facebook page, where successful engagement relies on creating relevant and timely content for the community.

The need for brands to create successful content strategies across all three platforms and not just Facebook is important. Never more, have brands needed to be flexible in their approach to social, to remain on top of trends.

The ranking showed us that Twitter is a tool used successfully by brands for engagement, whilst Facebook is more content driven. Google+ remains in the shadow of Facebook with only 53% of brands having a Google+ page.

A selection of the top five brands very kindly spoke to us about their winning social strategies, and how they manage to deliver engaging content on social channels.

For our no. 1 brand Pizza Hut, it’s not surprising that social media is extremely important to them. Amy Mahalla, the brand’s digital marketing manager says ‘it is a means for communicating and listening to consumers, testing new product ideas and offering consumers added value.’ Pizza Hut tries to keep their platforms, as social as the pastime of ordering pizza with friends. They say that ‘people get together to share their pizza and their stories with friends and family. Pizza Hut wants to ensure that we are creating memorable happy pizza moments for our customers.’

Pizza hut have an ‘integrated approach to social media’ and they understand the rate that social is growing, and have adapted their channels to keep in line with evolving social trends to market their products to consumers. Amy explains how they have ‘explored new areas of social, developing even richer, more valuable campaigns for our customers.’

Greggs, who may be better known for their pasties, are becoming increasingly popular on social media. Coming in at  #2 in the Social Brands 100 Youth ranking, we spoke to Neil Knowles who is Greggs Digital Brand Manager, who said “it’s definitely a main factor, in anything we do as it one of, if not the most important channels we have in reaching out to our customers. We want to make sure our content is as engaging as possible, that’s probably the first step for our audience.” Using a friendly informal tone of voice, Greggs have managed to capture the youth audience with humour and banter with their responses to customers. Creative campaigns such as #PastySanta have also captured the youth’s attention, turning Greggs into must follow platform. Their low cost value and friendly approach, means that social has worked wonder for brand awareness for Greggs. We also spoke to Play.com who ranked #3 in our top 100, Carol Dray, marketing director said they ‘make posts visual and exciting; funny photos or videos are much more likely to be shared amongst their wider network than content that is just a sales plug. We make sure all content is worthy of sharing and don’t post if it’s not”. From the ranking and speaking to the top brands, it’s easy to see that engaging content isn’t always content that is 100% relevant to your brand; it’s about getting your brand out there and being approachable to customers. You can read more from the in-depth case studies from top brands, in the report which you can download from http://www.socialbrands100.com.

Overall, it’s not as complicated as you may think to attract a youth audience to your brand. Whilst Facebook may still be the overall primary social platform, its growth is slowing, showing that fans may be turning to other platforms to connect with their favourite brands. Successful Facebook pages boast engagement with their fans, replying to customers and joining in with positive and negative conversations. But the key is posting relevant engaging content, that is structured but also has the ability to be flexible and on trend, something which is a must for capturing the attention of a youth audience.

Twitter is a tool that is growing for consumer communication, with many brands using the platform as a chance to communicate with customers and engage in conversation. Adapting the right tone of voice is essential and something that the top youth brands have managed successfully.

Google+ is a growing platform and something that we predict will grow with time, from this ranking we also predict that other platforms such as Instagram, Snapchat, and Vine are also platforms where youth users are heading, and are a place where brands can jump on board.

Ultimately, content is the winning element for any successful social network, and at Headstream, we firmly believe in carefully planned content strategies that can also be agile and flexible. We work with a content marketing strategy framework, which helps brands create bespoke user journeys to simulate each customer phase. This enables us to work out what content is relevant for each phase of the journey and tailor our strategies accordingly.

If you’d like any more information on the content marketing strategy framework or how Headstream could help your brand, don’t hesitate to contact Tom.chapman@headsteam.com or give us a call on 02380 828 525. For any more questions or info about the Youth Brands 100, you can either see our report, methodology or give us a tweet on @socialbrands100.

Headstream’s Social Bento : 11th April 2014

New Twitter Adverts 

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This week saw the possibility of new Twitter ads being rolled out onto our timelines. According to the Wall Street Journal, 15 new ad types are going to be introduced to the micro blogging platform. Whilst the ads won’t be hogging our timelines, it does mean for brands it’ll be easier for them to promote their products. One ad format that is already being introduced lets you download and install an app with just a single tap. This is something that has been particularly successful on Facebook and now Twitter wants to follow suit. The ads according to twitter are meant to be simple, and subtle, meaning that we won’t feel bombarded with ads.

 

Apps to help you kick bad habits

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Have you got a bad habit that you just can’t kick? Well don’t fear, there’s pretty much an app available to help you quit that habit. There are apps now to help you change your lifestyle, they’re no longer just about Angry Birds!  Whether it’s biting your nails, a $5.99 app can hypnotise you, to stop you putting your talons in your mouth or if you keep skipping the gym, Nexercise which gamifies workouts. There’s even apps for quitting junk food such as Fooducate (definitely one that we need in the office) and even to stop being messy and disorganised (House Clean).

 

Music Dating App

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Talking of apps that can change your lifestyle, a dating app called Tastebuds, matches you to people based on what music you both like. Tastebuds was launched four years ago, but it was just this week that the actual app arrived. The dating app, which lets users log in either via Facebook or email, scans your music library and uploads your favourite artists to your profile, with you being able to add more too. By entering basic personal information and a profile picture, you can start matching by checking out potential partners music tastes and then if you like them send them a message or even a song. How romantic. With music taste being a big thing, the creators thought it was a great idea; “Musical preferences can tell you a lot about a person and having something in common is a great conversation starter. It’s the best way to break the ice.” Though if you have any cheesy music in your library, it might be time to delete it now before joining up to Tastebuds.

Twitter’s new makeover

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This week Twitter’s new design started to roll out for some users. The design which has been compared to Facebook’s profile design has a lot more user information  and has new features. These include a larger cover photo, showing which tweets have the most engagement and you can also pin a certain tweet to the top of your page. There are differences to the Facebook design though,for example photos are placed underneath your followers where’s Facebook is the other way around. The new design has caused controversy in recent weeks with the similar design, the new look has already been rolled out for some celebrities profiles and us mere mortals will have to wait in the following weeks for our profiles to be pimped out by Twitter.

 Marc Jacobs uses Twitter to cast new face of brand

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This week it was announced that fashion house Marc Jacobs are shunning model agencies, by casting the new face of their brand using Twitter. People are urged to send a selfie of them with the hashtag #CastmeMarc in a chance to represent Marc Jacobs. This is isn’t the first social campaign that Marc Jacobs have done, with them opening a tweet shop during London fashion week where users can pay for items by simply tweeting about them. You never know the next Naomi Campbell may be spotted through the twittersphere.

First Selfie from Space

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Okay so you’re probably sick of hearing about selfies, or the word may even slightly repulse you. But this latest selfie is pretty cool. Whilst the first selfie in space happened back in December, astronaut Steven R Swanson is the first to upload his space selfie to Instagram. The photo was shared from the International Space Station and boasts a pretty impressive background. The only slight technicality is that it isn’t really a selfie as it was taken by someone else, but hey we’ll forgive him, it is in space after all.

 

New super duper iPhone charger

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Fed up of your iPhone’s poor battery life?  Us too, so we got pretty excited when we saw this new gadget that claims to charge your phone in just 30 seconds. That’s right 0 to 100% in half a minute. StoreDot is an Israeli tech start up and it premiered at Microsoft’s Think Net event on Monday, and it relies on microscopic magnets called ‘nanonets’ to power up the incredible charger. Sadly we won’t be seeing the 30 second charger available to buy anytime soon, as it’s still in the prototype stage. The next challenges for the start up company are figuring how to shrink the technology so it fits into smart phone devices and how to get the cost down. We just hope they figure these out soon, as we need this charger in our lives!

Facebook prompting users to download messaging app

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Facebook are removing chat from their iPhone and Android apps, meaning that users will have to download the separate messenger app to continue having private messages and chats with their friends. Facebook began notifying their users this week, and letting them know that they have two weeks to download the app to continue using facebook chat. Facebook says that “We have built a fast and reliable messaging experience through Messenger and now it makes sense for us to focus all our energy and resources on that experience.”

Best Length for content:

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It’s always been debated what exactly is the right length for content online. This week we enjoyed this article from The Next Web, which measured the ideal content using scientific social media guidelines. The ideal length for a tweet is 100 characters, with the stat that tweets that are 100 characters or less get a 17% higher engagement rate. The ideal Facebook status length is 40 characters, as they receive 86% higher engagement rate than other longer posts. Google+ the ideal length is 60 characters and the ideal blog post is 7 minutes long and 1,600 words long. Well let’s hope that this blog post meets the ideal length!

Headstream’s Social Bento : 4th April

Best of the April Fools:

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This week saw April 1st happen, which is of course known as April fool’s day. With a bevy of hoaxes being thrown around, we’ve picked the best ones from Tuesday. Tesco brought out ‘cudl’ a tablet connection that means that couples can snuggle up on the sofa even if one’s watching YouTube and the other is browsing Twitter. Virgin Active released pants that promise to tone your bum with a built-in pedometer, and of course Google Maps Pokémon feature. With many more to choose from, our timelines were full of April foolery, what was your favourite joke?

Storytelling through What’s App

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WhatsApp this week was turned into a story telling platform. A creepy ghost story called “Annie96 is typing” has been created though the medium of WhatsApp. Using the enter button, the story updates line by line, which makes  you feel like the story is live which makes it that even more creepy and nerve-wracking, and makes you wonder what’s coming next after pressing enter! The way that the story is written and the execution means that people are kept engaged and drawn to the story. Using the WhatsApp format is a new way of telling stories, it’s an innovative new way of writing fiction and we’re sure it’s another way that WhatsApp will be used and will maintain its popularity.
On a side note, WhatsApp also revealed this week that they had 20 billion messages sent and 44 billion messages received in just 24 hours! You go WhatsApp!

What happens every second online…

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This week a really interesting study by Fractl was released about what happens on the internet every second. With so much content being posted online, it has created its own phenomenon known as media convergence. The study shows just how far the internet has come and just how much content we post online every day, and the results really are mind-blowing. Did you know that 18,144 novels worth of content are created every day on WordPress? Or that over 1.3 million spam emails are sent every second? And selfies? UK users post 13.5 per second.. We’re not quite sure where that .5 comes in though! For more crazy facts, check out the study!

Spotify gets a makeover

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This week Spotify rolled out a new design.On Wednesday the new design for desktop player, web player and iphone app was released, the re design boasts a new colour scheme, fonts and icons. It has a more consistent feel across the different platforms. The main focus of the design is around content and discoverability. Spotify have made it easier for users to browse and manage their music collections, and have eradicated the faff of having to have albums on playlists to add them to your collection. So that’s the new spotify update, are you enjoying the new look?

Text and walk

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So we’ve all done it, the old walking and texting thing. It usually ends in walking into someone or a lamppost, which is never a good look. So apple are building a patent so you can avoid accidents whilst sending a text. So how does it work? Your phone background will show display images of what’s going on around you captured by the rear facing camera. The new transparent text patent looks to be part of the new update, but one thing we wonder, is do we have to hold the phone in front of our face to avoid those awkward bumping into people situations?

Line reaches 400 million users

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Japanese messaging app Line, has surpassed 400 million users! An app that isn’t that well-known here in the UK is growing rapidly across the rest of the world including, north America, Spain and Southeast Asia. The app offers free messaging and calls, as well as voice calls. Currently Japan has the highest amount of users with 50 million using Line daily. Line is trying to target the US and European market with an assault of tactics, and its popularity soared after WhatsApp downtime in February. With Line’s CEO saying their target for this year was 500 million users, it seems that Line do not have far to go.

Facebook still dominates the most time spent on apps 

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This week, new stats were released that Facebook still dominates in terms of time spent on iPhone and Android, however, the average US time of 2 hours 42 minutes per day spent on devices, meant that Facebook accounted for 17% of that time. This means that Facebook leads the way in terms of the most used app. The time spent is slightly down from last year which was 18% in 2013. ‘Flurry’ a research agency who carried out the stats, found that app usage was up from 24% to 28% which means that time is being spent on other online apps. This may be a reason why Facebook have recently bought WhatsApp, and Instagram, which are two apps that are growing in terms of user time and member growth.

Gmail’s snooze button

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Ever read an email and then thought ‘oh I’ll reply in the morning’. Then once the morning comes and another flurry of emails pushes it down into the depths of your inbox to never be uncovered again? Well now we can stop this happening, if Google’s new plans come into action. Google are reportedly trying out a new snooze feature on their Gmail accounts. You could press snooze on an email and then have it resurface in a few hours so you don’t forget about that all important reply. Google are also trying out other cool features including, more tabs for emails, and email pinning, where emails stay at the top of your inbox till you say so. Sounds like Google never want us to forget about replying to emails ever again.

Fun news: emoji

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This week’s fun social media news is that emoijis are now available to see on twitter’s desktop and web versions. Being the emoji fans that we are (or maybe just myself) we are excited that you can now see the crying laughing face or the salsa dancing lady on your computer. Phew, we didn’t know how people really felt before this.

P&O Case Study: The Big Vote App

 

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Challenge:

P&O Cruises tasked Headstream to produce a stand out content campaign for the launch of their newest and largest cruise liner, Britannia.  At 141,000 tons, the ship is the largest to ever be built for the UK audience and is due to set sail in 2015.

Our objectives from the client were to raise awareness and create excitement of Britannia amongst new and existing customers, drive bookings, capture data of new prospects and increase engagement across P&O Cruises’ digital channels.

 

 Solution:

We conceived and developed ‘The Big Vote’.  A responsive application housed on P&O Cruises’ website and imported into Facebook.

To highlight different aspects of Britannia’s unique features, each month The Big Vote allowed users to vote on related questions about how they’d like to spend their time onboard the new cruise liner.
For example, January 2014 the app centred on the ships design.  Users were able to vote for their favourite feature of the ship and decide whether they’d prefer to relax on board either; by the pool with a cocktail, in the spa, or at the library with a good book?

After voting, users would submit their details to be entered into a monthly competition to win a cruise for two on Britannia’s maiden voyage. Smaller prizes were also up for grabs such as cookery books, and branded ship giftware.

Results:

 Engagement with the app during the first month of its launch exceeded all expectations and saw some of the highest social shares and likes for P&O Cruises content within social channels.

We also received strong click through rates to the P&O Cruises site for booking enquiries and good dwell times within the app.

For more information around the specific results of this campaign, please contact tom.chapman@headstream.com.

Headstream’s Social Bento: 28th March 2014

Instagram hits 200 million users

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This week Instagram announced they have reached 200 million users. Currently there are 20 billion photos that have been shared via the photo app.  It’s also been revealed that 50 million users have joined in the last six months!. This means that Instagram’s users have grown by 100% in the last year! With user growth predicted to keep growing and soon the introduction of ads on Instagram; Facebook definitely scored themselves a good deal when they bought the service back in 2012. Are you an Instagram user? We are, and you can follow us (username: headstream) for awesome content, even if we do say so ourselves.

Google Glass gets fashionable

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Many people have criticised Google Glass for the way they look. Described as dorky, Google have obviously cottoned onto this and have announced they are intending to bring out Google Glass versions with Rayban and Oakley. This is to capture a less tech orientated customer and attract a wider audience for Google Glass. Luxottica’s (who parent Oakley and Rayban) CEO Andrea Guerra commented, “We believe it is high time to combine the unique expertise, deep knowledge and quality of our Group with the cutting-edge technology expertise of Google and give birth to a new generation of revolutionary devices.” Google have also announced they will be bringing out a prescription set of the glasses too.  Whilst the fashionable frame may make Google Glass more attractive to the mainstream audience, the price tag of $1,500 may hold them back from becoming the next must have accessory just yet.

The Sun’s dedicated news hashtags

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This week The Sun announced that they were the first newspaper to have hashtags dedicated to news stories featured in their paper. This means that readers can comment on the stories and submit their views using the official hashtag. This is to prompt online and offline conversations with their readers. Editor of the Sun, David Dinsmore says, “The Sun has always powered the nation’s conversation, but by printing hashtags alongside our news we are making it easy for readers to share their opinions and continue the story online. In an increasingly digital world, it will also help a whole new generation discover Sun content and our unique brand of journalism.” The Sun has also recruited a dedicated social media team. As the media is evolving, we think this is a great idea; giving readers the chance to comment on news stories which will make them feel part of the newspaper and gives them a more interactive experience. It’s also great for The Sun’s brand engagement.

Twitter’s new photo feature

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This week we saw another new Twitter update. After last week’s trial of a new favourites list, this week Twitter has introduced the option to add four photos to a single tweet. You can tag up to 10 people in the photos, and neither the pictures nor tags will affect the 140 character limit either. At the moment the new feature is only available via Twitter on the iPhone, but Android and desktop are soon to follow suit.

The first shoppable Google+ hangout

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This week to celebrate the 27th anniversary of Nike’s Air Max trainers, ASOS and Nike held the first shoppable Google hangout. The hangout took place on Wednesday with a new +post ad that appeared in the Google+ news feed. The viewers of the ad were invited to join the hangout and to buy the products from the ad. Google debuted the +post ads back in December 2013 which allows brands to turn pictures, videos and hangouts into expandable display ads. The ASOS and Nike hangout included tips and styling inspiration for the Nike Air Max trainers as well as competitions running alongside on other social platforms. Google+ marketing director Marvin Chow says he “was excited that big brands such as ASOS and Nike were using Google+ for a new innovative experience.” As if we need another excuse to shop eh?

Wearables for Cows?

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So this week’s weird and wonderful wearable is one for cows. Yes you read that correctly, the Silent Herdsman is a revolutionary new collar for farmers to track cows and to trigger an alert when there is a change in the cow’s behaviour. For example when the cow goes into oestrus which in simpler terms is known as ‘the heat’, which is when the cow has an increased milk yield. The wearable should hopefully improve both operational and profits on farms. This really does show how much technology is ‘mooving’ on. Yes I went there; this wearable could be a big positive development for dairy farmers. We are intrigued to see what they bring out next for animals!

Youth Content Marketing with Reddit

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Every week we will be focusing a segment in our Social Bento all about content marketing. This week we are looking at Reddit, which Voxburner classed as the flagship site for the new generation. Reddit is different to other platforms, as users can register to become community managers. These users then post content and other registered users vote on the content which determines the contents placing on the site. Reddit proves that peer-to-peer content is as popular as ever, with users wanting to hear updates from the people they know and can relate to. Reddit also have a live reporting feature, where users can live blog or post updates on breaking news. Reddit is “always first with news and is a step ahead of the game in real-time journalism” say Voxburner. Reddit is creating citizen journalists and is paving the way of how social is changing. As Voxburner describe it, ‘its crowd sourced, it’s approachable, and it’s written by friends.’ For more info on tech for youth, check out Voxburner’s Youth Tech Report Spring 2014.  However there is a way for brands to get on board with Reddit too as they can become a member and post a question to the citizen journalist community. However it does seem a tough crowd to get into, have you joined the Reddit Clique yet? Reddit seems to be at the top of its game when it comes to youth content marketing.  Will Reddit lead the way for other platforms to follow suit?

Viral of the week:

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This week’s viral comes from soft drink giant Pepsi Max, who gave Londoners quite the fright with their augmented reality bus stop. The ‘unbelievable bus shelter’ showed onlookers moving pictures of alien invasions, a wild tiger on the loose and a big tongue roaming the streets. In a week the video has had over 3.5 million views, if you’ve not already seen it, go check it out now…

Happy Mother’s Day from the Post Office

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Finally, with Mother’s day coming up on Sunday, it was inevitable that some brands would help spread the word. The Post Office has created some custom vines that allowed tweeters to tweet in requests for their mum’s in which a barbershop quartet would reply with a personalised vine video singing about their mother! We love short form videos, but you probably knew that already from looking at our Social Bento Instagram video. However if we re- created the Post Office’s videos for our mum, we don’t think it’d have the same effect somehow.

 

Headstream’s Social Bento : 21st March 2014

Carlsberg happy hour with Instagram

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Beer Company Carlsberg brought a brand new meaning to the term ‘happy hour’ this week with their new Instagram campaign. Urging visitors in participating bars to post a picture to Instagram with the hash tag #HappyBeerTime , they‘d then get a Carlsberg or Tuborg beer for half price. The bars were fitted with a dongle which streamed the photos to a TV screen meaning that staff and participants were updated on new content in real time. Carlsberg said this campaign would benefit everyone, the punters as they get cheap beer and the bars because they would receive word of mouth buzz over Instagram. The campaign is going to be trialled in Denmark, but could extend to other countries such as the UK. When asked if they thought that the promotion was encouraging binge drinking, Carlsberg’s vice president of group digital, media and content said “We’re extending the time-frame people can drink beer [at a discounted price] so they are not under pressure to drink excessive amounts in a short period. When combined with the social media mechanic, ‘Happy Hour 2.0 is much more about promoting the time people are social and happy together versus drinking.” Well that’s us told.

Twitter make a faves list

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Do you follow hundreds of people on Twitter and miss out on those all important tweets from your favourite people? Fear no more, Twitter has introduced a new favourite list where you can tap a star next to a user and have them popped into a favourites list. You can even go that step closer to be a stalker by choosing to get alerts when they send out a tweet. Of course it’s all very similar to the list option that Twitter currently have, but we now have a little star. The feature is currently being tested on a small group of Android users, and when asked for a comment Twitter, kept their mouths closed, but we all know that Twitter likes to regularly test out new features on the down low. The sneaky scamps. Who will you be adding to your favourites list? It better be Headstream or we’re not friends anymore.

YouTube to make a kids friendly version?

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YouTube is rreportedly going to be making a kids friendly version for under 10’s. Free of adult themed videos and comments, the site is to eventually become a platform that parents can trust. The goal is for parents to be able to access a special app on their devices or TVs that just shows children friendly videos. Hopefully there will be content created just for children too. If this excites you, then maybe don’t get your hopes up just yet. The project isn’t anywhere near to being finished yet, but with internet users becoming younger, this could well be a platform that would be very popular with not only under 10’s but parents too.

The new anti- social app:

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Ever had that awkward situation where you’ve bumped into someone you know when you’re doing your weekly food shop, and then crept round the rest of the shop like a burglar so you don’t see them again? Or when -this one is for the girls, you pop out and you have no makeup on, and you’re wearing food stained clothes *not a pretty sight I tell you* you always bump into at least one person you know. Why is this? Well thanks to new anti social app Cloak, we can now avoid this happening.  The app pulls in location information from our friends social networks connecting with Foursquare and Instagram, and then provides you with a map that tells you where certain people are. You then flag the person you want to avoid and then the app will alert you when you are in close radius of that person. At the moment the app is just connected with Instagram and Foursquare but will be connecting with other location services in the future.  So if you want to avoid that certain someone make sure they are using those two networks, or you still run the risk of bumping into them whilst buying loo roll.

Twitter removing its mentions?

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This week the word on the street was that Twitter is once again making some more cheeky changes, by possibly getting rid of @ mentions on the android app. Twitter’s head of news Vivian Schiller recently told a media event that “hashtags and @ mentions are arcane” and hinted that they may be reworked to create a new streamlined look for twitter. This means that @ mentions may be scrapped in favour of a similar Facebook commenting system. It’s said that the change is happening due to new users being put off by the sites scaffolding conversations. How would you feel if Twitter went through with this change? We personally don’t know why Twitter would want to change this, how would this impact our timelines? Would we just be able to comment on other people’s tweets? Something we’d be interested to hear Twitter discuss further.

#Nomakeupselfie

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This week we saw a sudden influx of makeup free selfies pop up on our Facebook and Twitter timelines. This trend which was sparked off by author Laura Lippman showing support for actress Kim Novak who was criticised for her looks, has now transformed into an awareness campaign for Cancer Research. Although the campaign didn’t come directly from Cancer Research themselves, they sent out a tweet saying ,“We’re loving your #cancerawareness #nomakeupselfie pics! The campaign isn’t ours but every £ helps #beatcancersooner.” It’s been reported that the charity has seen a surge in donations and have even raised more than £1 million pounds through 800,000 text donations. Although it wasn’t an official campaign, the no makeup selfie has raised a great deal of money for Cancer Research and the website has had a huge surge of traffic, which to us means that a simple no makeup picture has raised a huge amount of awareness for a great cause.

Android Wear

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Wearables have started creeping up on us within recent years. But earlier this week Google showed us that they were really getting into wearables. Android Wear is a system specially designed for smart watches.  With LG reported to be the first brand to manufacture the watches, other brands such as HTC, Motorola and Samsung have also been working with the company to bring out versions as well. The wearable will have many key features including fitness being a main one. Adding  ‘real time speed, distance, and time information on your wrist for your run, cycle or walk,” say Google. Other features include Google Now, which brings you all the information you need at the right time, whether it’s the weather, directions or reminders; it’s all ready for when you need the information. The watch will also be connected to your android phone (if you have one obviously) so any notifications from apps that you have on there will come through on the watch too. There will also be voice command so you can do voice searches (make sure if you’re searching for something dodgy you do it in private though!) You can even get a song to play from your phone using your voice. You can say ‘OK Google’ to do things such as order a taxi, send a text or reserve a table in your favourite restaurant. Google hope that the first Android watches will be out later this year. Exciting times, we can’t wait to see these start to be rolled out as we love the idea of having the world on your wrist!

Google ChromeCast

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Google’s Chromecast Wi-Fi dongle is officially available to buy in the UK! The dongle which can stream music, videos and games through your TV went on sale on Wednesday.

Priced at £30, the dongle which is connected through the HDMI port, acts as a receiver for media such as videos and games, sent from Android smart phones and tablet apps, including Apple devices as well as computers via the Chrome browser. We love this little dongle, the hassle of connecting many wires or downloading apps just to watch YouTube or Netflix on your TV is now solved. Phew. Now where’s the popcorn?

The Lunchtime Watch

superman go pro

source

This week’s lunchtime watch is one of the videos we all enjoyed this week in the office. Our resident Superman aka Creative Director Darren found this funny video of what it would be like to spend the day flying round like Superman. Wearing a GoPro we see him rescue ladies from burning buildings and chase bad guys. The only thing is now is that we really wish we could fly :(

IAB Social Media Council : March 2014 Round Up

Iab social media council meeting – March 2014

Here at Headstream, we are very proud to sit on the iab’s social media council. On Monday we went down to London to find out the latest from the iab.

Three topics of interest were discussed at the social media council that we’d like to share with you, these were Realview, Advertising Week Europe 2014, and IC tomorrow.

Realview

RealView is a ground breaking piece of research conducted by the Internet Advertising Bureau in association with the research agency Firefish to understand how people really use connected devices.  It is the most detailed consumer research the iab has carried out, and the research shows a unique view of the role devices play in our everyday lives, whether we’re in or out of the home.  So how did the iab go about conducting the research?

Methodology:

A selected research agency (Firefish) came up with the methodology, which involved 20 participants who wore a fish eye camera for 3 days taking a photo every 5 seconds to understand their device behaviour.
In total there was 600 hours of footage. The same respondents also used a mobile app for two weeks to record the role devices played in the purchases they made, via photos, notes or screen grabs. This was carried out for 2 weeks with 1500 activities logged. There was also a qualitative survey, this included in-depth interviews, and a quantitative survey of 1,400 respondents to scale up the insights to represent the wider UK smart phone audience.

Some of the key findings from the report:

Usage
Downtime – 52% of respondents use devices in their downtime.

When things get awkward in conversations or if there’s a lull, 37% of respondents would use their phone.

The results also found that respondents do not only multi screen by using their mobile whilst watching TV. The survey found that 51% used both smart phone and laptop together, and that males were more likely to do this.

Psychologist Dr Simon Hampton gave his thoughts on what the research tells about human behaviour.  1 in 2 said their smart phone is their most personal device.  1 third of people said their smart phone is a lifesaver.

The intimacy ladder was discussed whereby marketing to users on mobile should be like a first date; you need to take it easy.  62% of those surveyed said they are not happy to receive personalised notifications/suggestions before they have purchased anything.  It is OK to advertise after they have bought something.  Adverts via mobile trigger further actions even after purchase.

For more information about the RealView study, you can follow this link, or watch the short video we have embedded below! It really is an interesting study about how people use devices throughout their day, and how we are able to divide our attention between devices.

The hashtag to take part in conversation about RealView is #omnichannel

Advertising Week Europe 2014

The world’s premier gathering of marketing and communications leaders is happening very soon, from the 31st of March to 4th April, London will see 14,000 people attend a weeklong of engaging events focusing on key business drivers that shape and influence the global industry. With a who’s who of the top names in the advertising sector, it’s set to be a week that you do not want to miss.

The iab will be at Advertising Week Europe 2014 hosting two sessions;The first session from iab will be discussing copyright.  Major players from the TV Film and advertising world will be going into depth about the threat of online copyright infringement to the UK’s Creative Economy and the impact it may have on brand safety. Federation Against Copyright Theft (FACT) will also be teaming up with the iab to deliver the session. The session will also include the positive contribution of the film and television industries to UK Plc. Particularly highlighting the work of those in the industry, rights holders and the City of London Police. If this session seems like something you may be interested in, it’s happening on Tuesday 1st April at 10am.

The second session from the iab will be presenting the RealView study in a session called Omniscreening, which is on Wednesday 2nd April at 2pm. The session will be delivered with research agency Firefish who helped to conduct the research for RealView and Dr Simon Hampton from The University of East Anglia’s School of Psychology will also be speaking at the event. As well as explaining the research, the session will also feature a ‘live’ experiment to demonstrate the projects key findings!

IC Tomorrow – Digital Innovation Contest

The final topic of interest was IC tomorrow, which is a digital innovation contest. With the iab being focussed on helping to define the future of digital advertising, being a partner for one of the challenges for IC tomorrow’s Digital Innovation Contest is something that makes complete sense.

Of particular interest to us at the council was the category ‘next generation social media analytics tools’ which is a frequently discussed topic within the industry.
After judging many entrants, it was announced that the winner of this category was http://www.analyticsseo.com.  Their product will help to identify return on social that will assist brands and agencies to get a better return on their social media marketing activities. The winner will now develop the tool further.

So that’s the round up from the social media council on Monday. Our next meeting is in May so there will be more to share then.

9 Things That Wowed Us In Social Media This Week

WWW Turns 25:

On Wednesday the World Wide Web turned 25 years of age. It seems very strange to think that something we use and rely on so much is still so young. Just how would we cope without it? We’d have to write letters(!) We can thank Tim Berners-Lee for the invention of the www, who is actually a professor at our local university; the University of Southampton. Pretty cool eh? We found this article and infographic on The Drum which we found very interesting. Check it out for some impressive stats.

SXSW:

This week we have been catching up on everything SXSW. In fact we’ve become a bit SXSW obsessed. Of course if we were to talk about everything, we would probably have to change the name of this post to ‘99 things that wowed us in social media this week’ so in a short and snappy fashion, our highlights were: That Edward Snowden talk and Google announcing that it’s Chromecast is coming to other countries including the UK, whoop! These SXSW vines from The Drum and Ogilvy have kept us in the loop and been pretty entertaining too. Then of course NASA’s interesting talk about their media and comms plan, and this quote from NASA “communicating on social media isn’t rocket science, it’s harder.” This blog post about the 9 most memorable things from SXSW also has some bits that you may have missed.

Date an A-lister on Tinder

Dating app Tinder has announced this week that they are updating the app so that celebrities can have verified profiles. What may seem like a head scratcher to some, surely A-list stars wouldn’t need a dating app to find a date? Apparently so though, as some celebs are getting shot down by fellow users, due to them thinking they are a fake account. This has caused Tinder to rethink their initial Facebook identity check and celebrities will be able to join up using a new way. Although with over 750 million profiles, you may have to do a bit of searching to be paired up with your favourite single celebrity!

The New BBC iPlayer:

Earlier this week we saw a new BBC iPlayer being rolled out. Launched back in 2007, the iPlayer has changed quite a lot since then and is now available across 1000 different devices and serves 10 million programme requests a day! So what does the new iPlayer offer? The new iPlayer is now designed for a multi screen world, so watching on your different devices will now be consistent. There will also be a responsive design and a brand new home screen, and homepages for channels too. The BBC say that the next steps after this new revamp of iPlayer, is launching online only channels, which will start of course with BBC three going from digital to online in autumn 2015. The new iPlayer has been created to improve the user experience, and with lots of new features including collections, we’re sure that it is going to be better than ever. No longer will it just be about catching up on that episode of Eastenders you’ve missed!

Facebook’s New streamlined layout for pages:

This week Facebook announced they were introducing a new streamlined design for pages on desktop. Facebook says the new design will make it easier for users to find information that they want and need. It’ll also be easier for the pages admin’s to find the tools they use the most. So what’s new then? Well the right hand side is a column for all your page’s posts whereas the left will be all your business information; such as phone number, location etc. This new change has caused a debate in the office about the location of tabs which will be in the ‘more’ drop down menu, and if this will change the way people visit apps on brand’s Facebook pages? Food for thought.

Apple bring out iOS 7.1

Monday saw Apple release iOS 7.1, and within a few minutes it was already trending on Twitter. So what’s new about the new Apple update? First of all it adds support for the new Carplay function which was launched earlier this month. It allows your car in dashboard system to control the phone, music, maps, messages and third party audio apps. The update also includes updates to Siri, iTunes radio, calendar, accessibility and miscellaneous updates such as a new camera setting to enable HDR automatically on the iPhone 5s. Have you updated to iOS 7.1 yet?

Wild and Wacky app: Dog TV

Did you know there is now a channel for dogs? Yes you’ve read that right: Dog TV, the network showing 24/7 programmes for dogs. The network is in partnership with Latto and although it is not exactly clear what content will be aired, we do know it is available to watch on a multitude of platforms. You and your furry friend can watch on Samsung/LG smart TV’s, iOS, android or any computer. Dog TV isn’t free however, monthly fees are $9.99. Is this going to be the first innovation in a long line of many animal channels to follow we wonder? We find this quite a bizarre concept but we’re tempted to sign up, just to see what the programmes are like.

The lunchtime Infographic: LinkedIn reach 15 million UK users

This week LinkedIn announced they have 15 million UK members and that sure is a lot of people! To celebrate this, an infographic with some fun facts about the UK members was released. Did you know that London holds the most members with 2.3m, OK so no surprise there? Did you know that Tesco, the NHS and RBS are amongst some of the biggest British employers? Hmm that’s not really too surprising either? Okay well did you know that there are 5 UK mermaids? Okay now we’ve got you, you would of never of guessed that!

The Friday ‘Pick You Up’:

If you’ve reached that Friday afternoon lull, don’t worry. We’ll leave you with something to get you through the afternoon. This article has 25 amazing social media quotes from SXSW; perk up your Friday with some inspiration from some incredible people.

9 Things That Wowed Us This Week In Social Media..

  1. ‘That Selfie’ Ellen DeGeneres Oscars Selfie

This week seems to have been the week of the selfie. The 86th Academy Awards took place on Sunday evening, but come Monday morning what were we talking about in the office? The winners? Discussing the outfits? Hmm no. It was all about host Ellen DeGeneres’s selfie. We won’t go into too much detail as we’re sure like us; you’ve seen more of that selfie this week than you have of your Mum. With over 3.2 million retweets, it’s become the most retweeted tweet EVER! It even broke Twitter, it really shows just how much we love a selfie.

Of course we have seen many parody selfies over the week, The Simpsons one is up there as our favourite but it seems that Ellen’s selfie has inspired many others to jump on the selfie bandwagon.

Andy Murray and Novak Djokovic took a selfie mid way through playing in a exhibition match at Madison Square Garden’s to celebrate #WorldTennisDay on Tuesday. Whilst Andy opted for a standard selfie, Novak went for a slightly more playful approach. We love these selfies from two of the world’s best tennis players, but lads, an in focus photo never hurt anyone. #justsaying

We are big fans of Ellen DeGeneres, she even featured in our Social Brands 100 2013 list. Ranking 4 in our entertainment category, and we know why. With her amusing, endearing tweets, and well those hilarious manip’s she creates, just why wouldn’t you follow her?

2. Is Twitter The New Must Have TV Companion?

Whilst the Ellen selfie was the main talking point of the Oscars, we can’t forget the ceremony itself. Twitter released stats this week, revealing that there were an incredible 3.3 billion impressions of Oscars tweets worldwide. During the ceremony, 19.1 million tweets were sent out and 37 million people viewed those tweets though Twitter’s mobile and desktop applications. This almost matches to the 42 million people who actually watched the Oscars. With stats like this it really does reinforce how differently we watch television these days. In January it was reported that 60% of Twitter users are watching TV at the same time.

 3. SXSWI

This weekend Austin, Texas sees the annual SXSW Interactive festival roll into town. In previous years, big names in social media such as Twitter and Foursquare have come out of SXSW. This year, it seems that E-commerce apps, wearables and apps from across the globe are set to be this year’s success startup stories. We’re intrigued and excited to see what comes from this year’s SXSWi, check next week’s 9 things to see what wowed us from the festival.

  4. Getty Opens Its Image Library To Bloggers

Getty Images announced this week that they are making 35 million (!) of their images free for non commercial use. Disrupting the photographic industry, bloggers will now be able to embed Getty Images into their posts for no cost at all. This not only benefits online users, but also Getty themselves. They hope that embedding photos for free will bring them traffic to their site, image attribution and provide them with analytics of how and where images are being used to use for their advantage. We think this is a great opportunity for Getty and social media users.

 5. Visify is acquired by Yahoo.

Social data website Visify has been bought out by internet giants Yahoo this week. Speaking in a statement on their website, Visify say how they are ‘sunsetting’ the website to create visual data for Yahoo. The website itself will be shut down and for current paid plan users; they’ll be given a full refund. Neither Visify nor Yahoo have yet revealed their plans for the future. We wait with baited breath.

 6. Blendle Set To Be The New iTunes For News.

 A Norwegian start-up is looking to change the way we read news online. Blendle is a new app that lets you read all the major newspapers and magazines in one place. Users will pay a single paywall and then by simply clicking they can pay for whatever articles they read. Not only can users read a plethora of articles, but they can also see what articles are trending and what stories friends/influencers have shared. There are many other functions to the app such as setting up email alerts for articles on specific subjects or keywords. The app launches in Holland in April, but the creators have promised other countries will be able to get the app soon. If it’s a success, Blendle could revolutionise the way that we read news online, and that is an exciting prospect.

 7. The Friday Read: UK Social Media Attitudes by Social Media London

UK Social Media Users Attitudes 

This week Social Media London released new statistics about the attitudes of UK Social Media users. How would you feel if you lost your Facebook account? 13% said they’d be devastated whilst 45% would be annoyed and the remaining 42% didn’t care. Which camp are you in? Among the statistics, Facebook ( 56%) and Twitter (23%) were revealed as the top two visited social networks in the past month. Definitely worth a look.

 8. The Weekly Chuckle: ‘Dave Calling’

We love twitter for many reasons. But on Wednesday evening, we were reminded of just how much. When David Cameron tweeted a very serious picture of himself ‘on the phone’ to Barack Obama, pretty soon Twitter, was full of viral parody photos. The most famous parodies were from comedian Rob Delaney, writer Michael Moreno and actor Patrick Stewart. It definitely brightened up our evening. The only question now is, was it really Barack on the other line?

9. Cool App of the Week: Wake Up and Smell The Bacon

If you’re anything like us, getting out of bed in the morning can be quite the struggle. However this new app developed by Oscar Mayer (an American meat and cold cut production company FYI) could mean you’re waking up to the smell (and sound) of bacon being cooked. Wake Up and Smell the Bacon, is a revolutionary app and iphone dongle, which when plugged into the headphone jack, the waft of bacon cooking is released as your alarm goes off. If this sounds up your street, we have bad news. Sadly it isn’t for general sale, but you can enter a quiz on the Oscar Mayer website where you’ll have the chance to win the exclusive app and dongle. The competition is running till the 4th of April, 2014.  We think this is an imaginative way to get people out of bed, but to be honest we’d rather be presented with an actual bacon sandwich on awaking from our slumber.

Community Management – exciting, hard work, dedication, enjoyment & fun!

Hi! My name is Jerry and three weeks ago I started as a Community Manager at Headstream. It has been an exciting three weeks for me so far, having worked in Sales & Marketing for the majority of my career it has definitely changed my way of thinking about the Marketing industry. Joining such an exciting team has allowed me to share my ideas, enthusiasm and passion. However, more importantly what the team has taught me over this 3 week period is getting me more and more excited about being a Community Manager.
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