Headstream’s Social Bento : 17th April 2014

Headstream Social Brands 100 Youth report 
After many months of planning, this week we successfully launched our Social Brands 100 Youth rankings report. We had two great partners for this report: Voxburner, an insight company who provided us with the source list of the 100 Youth Brands, and Socialbakers who provided the data that enabled us to rank the brand’s engagement. We examined three social media platforms: Facebook, Twitter and Google+. We will not tell you who came in at no.1 or any other juicy details here, but find out for yourself by downloading the report at http://www.socialbrands100.com

Giraffe Kicks Go Pro
Go Pro cameras and their branded videos make headlines all over the world. Many of us have watched people jumping out of a plane, riding down steep hills, playing football or climbing up high skyscrapers, the clips have a habit of producing smiles or looking through one eye as we can’t watch what happens next. One thing is for sure, as this Giraffe demonstrates in this clip here, the Go Pro hasn’t won over the animal kingdom just yet!

The restaurant that Googles you before you go! 
Picture this; you are going for a meal in a 3 star Michelin restaurant with family, friends or loved ones and when you arrive your waiter already knows who the members of your party are, whether it is your birthday or an important anniversary. You would probably think that someone has called ahead and made sure that the staff of the restaurant knew in advance, well, you would be wrong. Well for one restaurant the maître d’ is simply Googling its customers and finding any social data enabling them to profile their clientele. Smart but slightly creepy, it reminds us of Jack Vale’s fantastic social media experiment last year.

Arby’s actively listening
Pharrell Williams is one of the most talked about musicians in the world, and receives a lot of attention for his taste in fashion. If you remember on the 26th of January, Pharrell turned up on the red carpet for the Grammy’s with Vivienne Westwood’s Buffalo hat. As a result of that, Arby’s Digital & Social Media Director decided to tweet Mr. Williams asking if they could have their hat back to which he replied. It has since transpired that Pharrell Williams placed the hat on eBay to raise money for his charity ‘From one Hand to Another’. Arby’s continue to receive praise for their real-time tweet and active listening which marketers can learn a lot from.

App that tells you if you’ll have a good hair day
For those obsessed with their hair there is now a smart phone app that will tell you how the current weather will affect your curls. The new app called ‘How’s my Hair’ will help you avoid any mishaps with your hairstyle by providing a daily forecast that includes humidity and wind levels so your hair wont misbehave. All in all, the app is designed to make our hair day better.

Facebook to release more apps
Facebook announced this week it is going to releasing more apps through its Creative Labs. The announcement follows on from Paper, their news app released earlier this year. The multi-app strategy is Facebook’s way of adapting to the platform’s user behaviours displayed on mobile and makes total sense. Facebook has invested heavily acquiring apps such as Instagram and WhatsApp, but their own IP such as Messenger has struggled to compete, therefore they need to grow a successful app organically.

Google Glass 1 year on
Exactly 1 year ago Google announced that Glass would be available to the public. This week Google for 1 day only opened its online store to the US public selling units at $1500. Within 24 hours the store had closed and all stock was sold out. The sale was a test to understand customer demand and probably to clear our Explorer Edition stock.

Line ‘Creative Marketplace’ now open for business
Messaging app Line is now unlocking its 400 million subscriber base to anyone selling sticker packs within its ‘Creative Marketplace’. Brands in Asia have already paid for the privilege of creating stickers for the platform, tapping into the user behaviour of 1.8 billion stickers sent each day. We will wait to see whether or not Line’s new revenue stream will be emulated in the future by Facebook’s WhatsApp.

Watch or record a show on Sky with a tweet
Sky+HD subscribers can now watch or record a show directly from Twitter by simply interacting with the ‘Watch’ or ‘Record’ icons whenever #watchonsky appears within a tweet from Sky. Currently the functionality is only available through Twitter on mobile, but the feature is an innovative way of further allowing users to control their TV viewing experience and tapping into 2-screen behaviour.

 

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