Here at Headstream we believe that getting social media included as early as possible in the business and marketing strategy process is key to its success. With this in mind, and to help out those retail sector marketers who are embarking on strategy planning for 2013, we’ve created the ‘Building a retail social brand’ white paper.
It is an essential guide for any retail marketer, and through a combination of case studies, analysis and trend spotting sets out to answer the following questions:
- How can retail brands get more out of social media, and increase return on investment?
- What does social media best practice amongst retail brands look like currently?
- What is the next social innovation that will impact the retail sector?
- What immediate steps should you take to ensure your social media planning and execution is successful?
Retail has been transformed by the move to e-commerce since the advent of the web, and continues to be one of those sectors most rapidly affected by social media innovation. The increasing penetration of smart-phones and tablets that allow shoppers to access their networks while in-store ensures that this pace of change will continue, and that there are exciting times ahead.
We hope you find our white paper useful, and as ever we’d love to know your thoughts.