#TheStream Issue 13

It’s been busy busy busy here in the Headstream office this past few days so we apologise for this edition of #TheStream being a bit late. We’re back now and its been another great week of announcements from the world of tech and social to dissect. Check out the stories below and let us know what you think.

Apple And Facebook Become Close Friends

In what can be seen as a strategic partnership as both companies battle against the giant Google, Apple announced last week that it will be integrating Facebook into iOS 6. For more on our thoughts on this have a read of our blog post from last week. This was the biggest piece of social/tech news last week and the most interesting as Apple continues to extend itself as the premier smart phone creator.

Twitter Tailored Trends And Expanded Tweets 

Last week Twitter began rolling out two new features. The first named “Tailor Trends” is Twitters way of using information like your location and who you follow to show you conversations/topics that are relevant to you.

For brands this is something to be mindful of when thinking about campaigns that involve some kind of Twitter conversation. If you generate enough conversation around a hashtag to warrant a trending topic, does that hastag represent something your direct and potential audience will be interested in?

Next up is “Expanded Tweets”. Twitter has been looking for a way to improve their rich media offering, with the last update bringing photos and video into the expanded Tweet options to make it more compelling to stick around on the Twitter.com site. Now Twitter have partnered up with various media companies (TIME, The New York Times, WWE to name but a few) to allow for even more content to be visible within individual tweets.

Facebook Integration for WordPress

For those of you with self hosted WordPress blogs this is great news as it means that you can now further integrate Facebook and its social tools into your website.

It allows for further social publishing from your blog to your Facebook Timeline or a friend’s Facebook Timeline and you can easily publish to your Facebook page. It’s a great little tool and one worth checking out.

Facebook Buys Face.com

Face.com have been one of the most talked about facial recognition companies of late and boast a very impressive platform. It is of no surprise then that they have generated some interest from larger tech companies. Facebook have now confirmed that they have bought Face.com for what is believed to be near $60 million.

It appears that for the time being Face.com and their public API will still be supported. This is great news but something worth keeping a careful eye on if you are considering building an application that uses Face.com

A statement given to AllThingsD from a Facebook representative read:

“Face.com’s technology has helped to provide the best photo experience. This transaction simply brings a world-class team and a long-time technology vendor in house.”

Reddit Bans Top Domain Names

Chalk this one up as a warning to anyone hoping to abuse influential communities like Reddit. They have updated their banned list of websites which include the likes of TheAtlantic.com and BusinessWeek.com due to they have been found to be abusing their system to generate traffic to their site. It is important to note that this kind of behaviour is a big no no and any website hoping to generate traffic should be more focused on creating interesting content that may get submitted, rather than uploading as many links as they can in the hope to trick the system. It appears that these are temporary bans on these high profile sites and so are acting as a warning to them and others hoping to do similar spamming activity. Reddit’s guidelines on spam are as follows:

“It’s a gray area, but some rules of thumb:

  • It’s not strictly forbidden to submit a link to a site that you own or otherwise benefit from in some way, but you should sort of consider yourself on thin ice. So please pay careful attention to the rest of these bullet points.
  • If you spend more time submitting to reddit than reading it, you’re almost certainly a spammer.
  • If your contribution to Reddit consists mostly of submitting links to a site(s) that you own or otherwise benefit from in some way, and additionally if you do not participate in discussion, or reply to peoples questions, regardless of how many upvotes your submissions get, you are a spammer.
  • If people historically downvote your links or ones similar to yours, and you feel the need to keep submitting them anyway, they’re probably spam.
  • If people historically upvote your links or ones like them — and we’re talking about real people here, not sockpuppets or people you asked to go vote for you — congratulations! It’s almost certainly not spam. But we’re serious about the “not people you asked to go vote for you” part.

If nobody’s submitted a link like yours before, give it a shot. But don’t flood the new queue; submit one or two times and see what happens.”

You have been warned.


Thanks for reading this weeks #TheStream. Leave your thoughts in the comments below.

Until next time!

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