Social Brands 100 Methodology in detail

With just one week to go until the launch of Social Brands 100 the SB100 book is at the printers, and the finishing touches are being made to the launch event plans!

On May 29th the final ranking of the shortlisted 100 brands will be revealed for the first time, based on each brand’s Social Brand Score. This Social Brand Score is the sum of a Data Score (the score on which the shortlisting of brands was decided), and a Panel Score generated by an expert panel of judges that has assessed and scored each of the shortlisted 100 brands.

Ahead of the launch of the ranking, here is a slide deck that outlines the Social Brands 100 methodology in detail.

5 thoughts on “Social Brands 100 Methodology in detail

  1. Pingback: Innocent tops the 2012 Social Brands 100 list, Starbucks, Ford and charities score highly | The Wall Blog

  2. Pingback: Social Brands 100 – the final ranking « The Headstream blog

  3. Pingback: Social gets personal: Innocent tops Social Brands 100 « The Headstream blog

  4. Pingback: The Social Brands 100 – launched and live « Julius Duncan's Blog

  5. Pingback: Proving social media value « The Headstream blog

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