With just one week to go until the launch of Social Brands 100 the SB100 book is at the printers, and the finishing touches are being made to the launch event plans!
On May 29th the final ranking of the shortlisted 100 brands will be revealed for the first time, based on each brand’s Social Brand Score. This Social Brand Score is the sum of a Data Score (the score on which the shortlisting of brands was decided), and a Panel Score generated by an expert panel of judges that has assessed and scored each of the shortlisted 100 brands.
Ahead of the launch of the ranking, here is a slide deck that outlines the Social Brands 100 methodology in detail.
Social Brands 100 Methodology explained
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