This is an old video but a good one and worth highlighting again as it is a fascinating insight into LEGO’s social media strategy from one of the guys who was at the centre of the company’s cultural shift that ultimately dragged them out of a very dark time. Jake McKee was LEGO’s Global Community Relations Specialist and in this talk he takes us through how the company undertook a bold social media strategy that put their community at the heart. The video is 30 minutes long but is worth the time investment.
Jason makes three key points that anyone can learn from:
- Look beyond your target customers
- Support existing fans
- Find what works and replicate