Hello again and welcome to this week’s #TheStream; our weekly look back on the previous seven days in social, tech and marketing. It’s been a hectic weekend for us here at Headstream towers as we announced the Social Brands 100 shortlist on Friday. If you haven’t seen it yet follow this link to check it out.
First off today, on this St George’s day, we are wishing the ZX Spectrum a very happy 30th birthday. It’s the computer that started a lot of people off on their journey’s with technology in the UK and so it is only right that we give Clive Sinclair and his revolutionary device the nod they deserve.
New Facebook Ad Metric
Good news for paid advertising, Facebook are going to be rolling out an extra metric to allow campaign managers to see what actions users take after they see an ad. These actions will include comments, shares, app use and Credits spent providing very valuable insight allowing those running Facebook ads to further fine-tune how the ads are operating.
For more information check out Inside Facebook’s breakdown.
Even The Biggest Brands Can Get Caught Out
Vogue Spain got themselves in a bit of hot water over the last few days by appearing to steal two photos from a popular Instagram user’s photos and attempting to pass them off as their own!
— Sion Fullana (@SionFullana) April 21, 2012
Spot the difference?!
This isn’t the first time that a major brand has been caught out in this way and it certainly won’t be the last although we wish it would be. In our experience this comes down to a lack of judgment and experience with teams or individuals who haven’t worked with online communities before. Very rarely is it the case that it is malicious or knowingly done by those involved, and most likely was quite a shock to those who work in the social team at Vogue Spain. So while we’ll give them the benefit of the doubt, it was stupid to directly lift content from someone with 72,000 followers on Instagram. It’s safe to say they have learnt the hard way and we hope will be more careful in the future with other people’s content.
It’s pleasing to see that Vogue Spain have apologised, however, it is a bit late.
For the complete story head on over to The Next Web.
Mashable + Google+ = Editorial Excellence
Last week the Google Adsense blog uploaded this video interview with Mashable’s Community Manager, Meghan Peters, where she describes how they use the new social platform.
The video and corresponding blog post highlight how the unique features of Google+ can be used to really enhance a brand’s online activity. Meghan’s three top tips for using Google+ are:
- Be active Meghan credits Mashable’s success in part to its strong and persistent presence on Google+. “We’re pretty hands-on. We have someone in there posting and moderating every day… which I think has been really important for us to maintain a presence there.”
- Add Google+ plugins When Mashable added the Google+ badge to their homepage, they increased their Google+ page audience by 38 per cent. Mashable also uses the +1 button on articles and across the site to empower sharing to Google+.
- Co-create Another key to keeping Mashable’s fans engaged is its innovative approach to audience interaction and brand co-creation. A contest run via Mashable’s site to design their Google+ page sparked a wave of enthusiasm. As Meghan recalls, “We got really good feedback once we posted [the winning design]. A lot of people thought it was really cool – not only that the design was good-looking – but also that we did a contest like that and let people have the opportunity to participate.”
These are some great pointers and if you aren’t already we recommend you follow Meghan on Twitter to see some more great tips and general thoughts on the latest in social.
Gnip Partner With Tumblr To Offer Exclusive Firehose Access
The company who were the first to offer access to the Twitter firehose have done it again by becoming the first to offer complete access to the Tumblr firehose.
“I’m thrilled to announce that the full firehose of public Tumblr posts is now available exclusively from Gnip. Tumblr is one of the fastest growing social networks in the world. Much of this growth is fueled by the enormous number of conversations that are unique to the Tumblr community. These conversations cover a huge range of subjects, from movies, TV shows and fashion to business, apparel and consumer products.”
The potential here is huge as we saw when developers gained access to the Twitter firehose for the first time. Hopefully we’ll be seeing some great uses of the Tumblr data in the very near future and we’ll be highlighting our favourites right here as well as thinking of our own ideas.
To whet your appetite check out these Tumblr facts as provided by Gnip:
- 50 million new posts every day
- 15 billion page views every month
- 20 billion total posts
- 300% traffic growth last year
Twitter IPA (No Not The Alcoholic Kind)
Last week the information network announced the Innovators Patent Agreement. With the surge in patent disputes in recent times, Twitter have decided to take action and have unveiled what they believe to be the future of patent agreements within organisations.
“The IPA is a new way to do patent assignment that keeps control in the hands of engineers and designers. It is a commitment from Twitter to our employees that patents can only be used for defensive purposes. We will not use the patents from employees’ inventions in offensive litigation without their permission. What’s more, this control flows with the patents, so if we sold them to others, they could only use them as the inventor intended.”
The blog post from Adam Messinger, VP of Engineering at Twitter, has been taken as a breath of fresh air by many and hopefully we’ll see this kind of thinking rolled out across other companies very soon.
Google Brand Impressions
In Google’s latest “Think Quarterly” magazine, they have created a Brand Impressions tool for people to be able to see what impact companies are having online. It generates an infographic from different areas of Google data which can then be manipulated and compared alongside data from other brands. It is a great free tool and one we recommend you go and have a play with.
And for this weeks lolcat:
Thanks for reading and as ever gives your thoughts in the comments below or send us a Tweet or two.
Until next week!