With the launch of the second Social Brands 100, we’ve compiled some comments and insight on last year’s ranking by representatives from the ranked brands, industry and press.
Nominations are open for this year’s ranking. Let us know what brands you think should be recognised by tweeting @SocialBrands100 with the names of your favourite brands using #sb100.
The ranked brands:
Stuart Handley, Dell: The listening revamp
Claire Kavanagh, giffgaff: giffgaff leading the way: ranked telecommunications Most Social
Jas Dhaliwal, AVG: Top 100 social brands, how we came 15th
Sarah Pettegree, Bray’s Cottage Pork Pies: Say What? We’re What?
The industry:
Anne McCrossan, Visceral Business (and SB100 panellist): The state of the social brand
Ted Hunt, thisishelpful (and SB100 panellist): Social washing
Neville Hobson: 100 brands ranked by social ability to engage
Helen Brain, Mediacom: The top most bestest social brands
John Bell: What makes brands social
Rosemary Bird, Pure Content: Brands embrace social media but not geo-tracking
The Press:
UK
The Wall: Top 100 social brands revealed as Dell, Nike and Starbucks top table
Contagious: Social Brands 100
The Drum: Brands failing to use geo location social media services
Retail Week: How retailers can become more sociable
Third Sector: Child’s i Foundation ranks highly in list of top ‘social brands’
International
Biz-community: Social Brands 100 launches today
Propmark: Social Brands 100 destaca Twitter como a rede preferida das empresas
Marketing Media Review: Dell, Nike и Starbucks возглавили рейтинг «Топ 100 социальных брендов»
