Watch IAB Mobile Engage live today

The IAB’s Mobile Engage Conference is being live streamed today. Lots to watch and learn from the comfort of your desk. Watch the live stream and follow the chat on twitter using #iabmobile.

What have we learned so far?

- Almost 30% of mobile users in the UK have a smartphone.  Only 2-3% of marketing budgets are allocated towards mobile.

- The time between search & purchase using a desktop is 1 month, on mobile it’s 1 hour.

- Well done you, if you’ve got your mobile site up and running, but think about what information users on the go actually need.

Lots more to learn today…

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