What have we learned so far?
- Almost 30% of mobile users in the UK have a smartphone. Only 2-3% of marketing budgets are allocated towards mobile.
- The time between search & purchase using a desktop is 1 month, on mobile it’s 1 hour.
- Well done you, if you’ve got your mobile site up and running, but think about what information users on the go actually need.
Lots more to learn today…