We’re really excited to be helping Gap celebrate 40 years by providing digital PR support for their new campaign, gap1969.
In the summer of 1969, Doris and Don Fisher created Gap with the simple idea of ‘jeans and discs’ and now, 40 years on, Gap is launching a concept store off London’s Carnaby Street to celebrate this heritage.
The store will be open for 19 days and 69 hours and will showcase an extensive range of Gap’s iconic denim styles, limited edition with only 69 pairs in each style. On opening day ONLY there will also be the opportunity to purchase a limited edition pair of Gap (PRODUCT)REDTM rinsed jeans with half of the profits going towards the Global Fund to help eliminate AIDS in Africa.
Designers Pierre Hardy and Albertus Swanepoel have both created bespoke denim pieces for the store and the store will also host the European launch of Pharrell Williams’ new Bionic Gap Collection.
Continuing Gap’s history of creative collaboration, celebrated illustrator and photographer Garance DorÃ© will curate an exhibition of her work for the space and the store will host a selection of breakthrough artists with live acoustic sets including VV Brown and Taio Cruz.
Visit www.gap1969.com to register for more information.
September 10th – October 5th 2009
G7/G8 Kingly Court, Carnaby, London, W1