Headstream’s Social Bento : 17th April 2014

Headstream Social Brands 100 Youth report 
After many months of planning, this week we successfully launched our Social Brands 100 Youth rankings report. We had two great partners for this report: Voxburner, an insight company who provided us with the source list of the 100 Youth Brands, and Socialbakers who provided the data that enabled us to rank the brand’s engagement. We examined three social media platforms: Facebook, Twitter and Google+. We will not tell you who came in at no.1 or any other juicy details here, but find out for yourself by downloading the report at http://www.socialbrands100.com

Giraffe Kicks Go Pro
Go Pro cameras and their branded videos make headlines all over the world. Many of us have watched people jumping out of a plane, riding down steep hills, playing football or climbing up high skyscrapers, the clips have a habit of producing smiles or looking through one eye as we can’t watch what happens next. One thing is for sure, as this Giraffe demonstrates in this clip here, the Go Pro hasn’t won over the animal kingdom just yet!

The restaurant that Googles you before you go! 
Picture this; you are going for a meal in a 3 star Michelin restaurant with family, friends or loved ones and when you arrive your waiter already knows who the members of your party are, whether it is your birthday or an important anniversary. You would probably think that someone has called ahead and made sure that the staff of the restaurant knew in advance, well, you would be wrong. Well for one restaurant the maître d’ is simply Googling its customers and finding any social data enabling them to profile their clientele. Smart but slightly creepy, it reminds us of Jack Vale’s fantastic social media experiment last year.

Arby’s actively listening
Pharrell Williams is one of the most talked about musicians in the world, and receives a lot of attention for his taste in fashion. If you remember on the 26th of January, Pharrell turned up on the red carpet for the Grammy’s with Vivienne Westwood’s Buffalo hat. As a result of that, Arby’s Digital & Social Media Director decided to tweet Mr. Williams asking if they could have their hat back to which he replied. It has since transpired that Pharrell Williams placed the hat on eBay to raise money for his charity ‘From one Hand to Another’. Arby’s continue to receive praise for their real-time tweet and active listening which marketers can learn a lot from.

App that tells you if you’ll have a good hair day
For those obsessed with their hair there is now a smart phone app that will tell you how the current weather will affect your curls. The new app called ‘How’s my Hair’ will help you avoid any mishaps with your hairstyle by providing a daily forecast that includes humidity and wind levels so your hair wont misbehave. All in all, the app is designed to make our hair day better.

Facebook to release more apps
Facebook announced this week it is going to releasing more apps through its Creative Labs. The announcement follows on from Paper, their news app released earlier this year. The multi-app strategy is Facebook’s way of adapting to the platform’s user behaviours displayed on mobile and makes total sense. Facebook has invested heavily acquiring apps such as Instagram and WhatsApp, but their own IP such as Messenger has struggled to compete, therefore they need to grow a successful app organically.

Google Glass 1 year on
Exactly 1 year ago Google announced that Glass would be available to the public. This week Google for 1 day only opened its online store to the US public selling units at $1500. Within 24 hours the store had closed and all stock was sold out. The sale was a test to understand customer demand and probably to clear our Explorer Edition stock.

Line ‘Creative Marketplace’ now open for business
Messaging app Line is now unlocking its 400 million subscriber base to anyone selling sticker packs within its ‘Creative Marketplace’. Brands in Asia have already paid for the privilege of creating stickers for the platform, tapping into the user behaviour of 1.8 billion stickers sent each day. We will wait to see whether or not Line’s new revenue stream will be emulated in the future by Facebook’s WhatsApp.

Watch or record a show on Sky with a tweet
Sky+HD subscribers can now watch or record a show directly from Twitter by simply interacting with the ‘Watch’ or ‘Record’ icons whenever #watchonsky appears within a tweet from Sky. Currently the functionality is only available through Twitter on mobile, but the feature is an innovative way of further allowing users to control their TV viewing experience and tapping into 2-screen behaviour.

 

Social Brands 100 Youth Ranking is here!

After many months of planning and analysing, we are excited to announce that the first Social Brands 100 ranking on Youth Brands, is officially live.  You can download the white paper report and infographic from www.socialbrands100.com ; we hope you enjoy reading it as much as we enjoyed creating it. Also feel free to tweet us with any questions @socialbrands100.

2014 is the 4th year that we’ve benchmarked how top brands perform in social spaces – and this year we’ve focused on specialist rankings instead of one big list, which means that the launch of The Youth Ranking, is just the first part of the Social Brands 100 of 2014.

We had two partners for this report: Voxburners, an insight company who provided us with the source list of the 100 Youth Brands from their research into this market, and Socialbakers who provided the data that enabled us to rank the brand’s engagement. We examined three social media platforms: Facebook, Twitter and Google+. These platforms were chosen as they are the ones that generate the most engagement. We looked at data from a four week period in order to rank the brands. For more on the methodology please click here.

The #1 brand was Pizza Hut UK, who scored particularly highly on Twitter and Google +. They also came top out of the 11 other hospitality brands in the ranking. Next were Greggs, followed by Play.com and Waterstones. Other brands who featured in the top ten and scored highly on Twitter were Warburton’s (8), Play.com (3) and Pepsi Max (6).

Facebook remains the biggest platform for brands, even though some consumers are turning to other platforms in order to engage. The brands that performed best on Facebook were Pepsi Max, Comic Relief, Movember and Cancer Research UK. Content is a key factor in developing and maintaining a Facebook page, where successful engagement relies on creating relevant and timely content for the community.

The need for brands to create successful content strategies across all three platforms and not just Facebook is important. Never more, have brands needed to be flexible in their approach to social, to remain on top of trends.

The ranking showed us that Twitter is a tool used successfully by brands for engagement, whilst Facebook is more content driven. Google+ remains in the shadow of Facebook with only 53% of brands having a Google+ page.

A selection of the top five brands very kindly spoke to us about their winning social strategies, and how they manage to deliver engaging content on social channels.

For our no. 1 brand Pizza Hut, it’s not surprising that social media is extremely important to them. Amy Mahalla, the brand’s digital marketing manager says ‘it is a means for communicating and listening to consumers, testing new product ideas and offering consumers added value.’ Pizza Hut tries to keep their platforms, as social as the pastime of ordering pizza with friends. They say that ‘people get together to share their pizza and their stories with friends and family. Pizza Hut wants to ensure that we are creating memorable happy pizza moments for our customers.’

Pizza hut have an ‘integrated approach to social media’ and they understand the rate that social is growing, and have adapted their channels to keep in line with evolving social trends to market their products to consumers. Amy explains how they have ‘explored new areas of social, developing even richer, more valuable campaigns for our customers.’

Greggs, who may be better known for their pasties, are becoming increasingly popular on social media. Coming in at  #2 in the Social Brands 100 Youth ranking, we spoke to Neil Knowles who is Greggs Digital Brand Manager, who said “it’s definitely a main factor, in anything we do as it one of, if not the most important channels we have in reaching out to our customers. We want to make sure our content is as engaging as possible, that’s probably the first step for our audience.” Using a friendly informal tone of voice, Greggs have managed to capture the youth audience with humour and banter with their responses to customers. Creative campaigns such as #PastySanta have also captured the youth’s attention, turning Greggs into must follow platform. Their low cost value and friendly approach, means that social has worked wonder for brand awareness for Greggs. We also spoke to Play.com who ranked #3 in our top 100, Carol Dray, marketing director said they ‘make posts visual and exciting; funny photos or videos are much more likely to be shared amongst their wider network than content that is just a sales plug. We make sure all content is worthy of sharing and don’t post if it’s not”. From the ranking and speaking to the top brands, it’s easy to see that engaging content isn’t always content that is 100% relevant to your brand; it’s about getting your brand out there and being approachable to customers. You can read more from the in-depth case studies from top brands, in the report which you can download from http://www.socialbrands100.com.

Overall, it’s not as complicated as you may think to attract a youth audience to your brand. Whilst Facebook may still be the overall primary social platform, its growth is slowing, showing that fans may be turning to other platforms to connect with their favourite brands. Successful Facebook pages boast engagement with their fans, replying to customers and joining in with positive and negative conversations. But the key is posting relevant engaging content, that is structured but also has the ability to be flexible and on trend, something which is a must for capturing the attention of a youth audience.

Twitter is a tool that is growing for consumer communication, with many brands using the platform as a chance to communicate with customers and engage in conversation. Adapting the right tone of voice is essential and something that the top youth brands have managed successfully.

Google+ is a growing platform and something that we predict will grow with time, from this ranking we also predict that other platforms such as Instagram, Snapchat, and Vine are also platforms where youth users are heading, and are a place where brands can jump on board.

Ultimately, content is the winning element for any successful social network, and at Headstream, we firmly believe in carefully planned content strategies that can also be agile and flexible. We work with a content marketing strategy framework, which helps brands create bespoke user journeys to simulate each customer phase. This enables us to work out what content is relevant for each phase of the journey and tailor our strategies accordingly.

If you’d like any more information on the content marketing strategy framework or how Headstream could help your brand, don’t hesitate to contact Tom.chapman@headsteam.com or give us a call on 02380 828 525. For any more questions or info about Social Brands 100, you can either see our report, methodology or give us a tweet on @socialbrands100.

Headstream’s Social Bento : 11th April 2014

New Twitter Adverts 

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This week saw the possibility of new Twitter ads being rolled out onto our timelines. According to the Wall Street Journal, 15 new ad types are going to be introduced to the micro blogging platform. Whilst the ads won’t be hogging our timelines, it does mean for brands it’ll be easier for them to promote their products. One ad format that is already being introduced lets you download and install an app with just a single tap. This is something that has been particularly successful on Facebook and now Twitter wants to follow suit. The ads according to twitter are meant to be simple, and subtle, meaning that we won’t feel bombarded with ads.

 

Apps to help you kick bad habits

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Have you got a bad habit that you just can’t kick? Well don’t fear, there’s pretty much an app available to help you quit that habit. There are apps now to help you change your lifestyle, they’re no longer just about Angry Birds!  Whether it’s biting your nails, a $5.99 app can hypnotise you, to stop you putting your talons in your mouth or if you keep skipping the gym, Nexercise which gamifies workouts. There’s even apps for quitting junk food such as Fooducate (definitely one that we need in the office) and even to stop being messy and disorganised (House Clean).

 

Music Dating App

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Talking of apps that can change your lifestyle, a dating app called Tastebuds, matches you to people based on what music you both like. Tastebuds was launched four years ago, but it was just this week that the actual app arrived. The dating app, which lets users log in either via Facebook or email, scans your music library and uploads your favourite artists to your profile, with you being able to add more too. By entering basic personal information and a profile picture, you can start matching by checking out potential partners music tastes and then if you like them send them a message or even a song. How romantic. With music taste being a big thing, the creators thought it was a great idea; “Musical preferences can tell you a lot about a person and having something in common is a great conversation starter. It’s the best way to break the ice.” Though if you have any cheesy music in your library, it might be time to delete it now before joining up to Tastebuds.

Twitter’s new makeover

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This week Twitter’s new design started to roll out for some users. The design which has been compared to Facebook’s profile design has a lot more user information  and has new features. These include a larger cover photo, showing which tweets have the most engagement and you can also pin a certain tweet to the top of your page. There are differences to the Facebook design though,for example photos are placed underneath your followers where’s Facebook is the other way around. The new design has caused controversy in recent weeks with the similar design, the new look has already been rolled out for some celebrities profiles and us mere mortals will have to wait in the following weeks for our profiles to be pimped out by Twitter.

 Marc Jacobs uses Twitter to cast new face of brand

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This week it was announced that fashion house Marc Jacobs are shunning model agencies, by casting the new face of their brand using Twitter. People are urged to send a selfie of them with the hashtag #CastmeMarc in a chance to represent Marc Jacobs. This is isn’t the first social campaign that Marc Jacobs have done, with them opening a tweet shop during London fashion week where users can pay for items by simply tweeting about them. You never know the next Naomi Campbell may be spotted through the twittersphere.

First Selfie from Space

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Okay so you’re probably sick of hearing about selfies, or the word may even slightly repulse you. But this latest selfie is pretty cool. Whilst the first selfie in space happened back in December, astronaut Steven R Swanson is the first to upload his space selfie to Instagram. The photo was shared from the International Space Station and boasts a pretty impressive background. The only slight technicality is that it isn’t really a selfie as it was taken by someone else, but hey we’ll forgive him, it is in space after all.

 

New super duper iPhone charger

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Fed up of your iPhone’s poor battery life?  Us too, so we got pretty excited when we saw this new gadget that claims to charge your phone in just 30 seconds. That’s right 0 to 100% in half a minute. StoreDot is an Israeli tech start up and it premiered at Microsoft’s Think Net event on Monday, and it relies on microscopic magnets called ‘nanonets’ to power up the incredible charger. Sadly we won’t be seeing the 30 second charger available to buy anytime soon, as it’s still in the prototype stage. The next challenges for the start up company are figuring how to shrink the technology so it fits into smart phone devices and how to get the cost down. We just hope they figure these out soon, as we need this charger in our lives!

Facebook prompting users to download messaging app

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Facebook are removing chat from their iPhone and Android apps, meaning that users will have to download the separate messenger app to continue having private messages and chats with their friends. Facebook began notifying their users this week, and letting them know that they have two weeks to download the app to continue using facebook chat. Facebook says that “We have built a fast and reliable messaging experience through Messenger and now it makes sense for us to focus all our energy and resources on that experience.”

Best Length for content:

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It’s always been debated what exactly is the right length for content online. This week we enjoyed this article from The Next Web, which measured the ideal content using scientific social media guidelines. The ideal length for a tweet is 100 characters, with the stat that tweets that are 100 characters or less get a 17% higher engagement rate. The ideal Facebook status length is 40 characters, as they receive 86% higher engagement rate than other longer posts. Google+ the ideal length is 60 characters and the ideal blog post is 7 minutes long and 1,600 words long. Well let’s hope that this blog post meets the ideal length!

Headstream’s Social Bento : 4th April

Best of the April Fools:

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This week saw April 1st happen, which is of course known as April fool’s day. With a bevy of hoaxes being thrown around, we’ve picked the best ones from Tuesday. Tesco brought out ‘cudl’ a tablet connection that means that couples can snuggle up on the sofa even if one’s watching YouTube and the other is browsing Twitter. Virgin Active released pants that promise to tone your bum with a built-in pedometer, and of course Google Maps Pokémon feature. With many more to choose from, our timelines were full of April foolery, what was your favourite joke?

Storytelling through What’s App

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WhatsApp this week was turned into a story telling platform. A creepy ghost story called “Annie96 is typing” has been created though the medium of WhatsApp. Using the enter button, the story updates line by line, which makes  you feel like the story is live which makes it that even more creepy and nerve-wracking, and makes you wonder what’s coming next after pressing enter! The way that the story is written and the execution means that people are kept engaged and drawn to the story. Using the WhatsApp format is a new way of telling stories, it’s an innovative new way of writing fiction and we’re sure it’s another way that WhatsApp will be used and will maintain its popularity.
On a side note, WhatsApp also revealed this week that they had 20 billion messages sent and 44 billion messages received in just 24 hours! You go WhatsApp!

What happens every second online…

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This week a really interesting study by Fractl was released about what happens on the internet every second. With so much content being posted online, it has created its own phenomenon known as media convergence. The study shows just how far the internet has come and just how much content we post online every day, and the results really are mind-blowing. Did you know that 18,144 novels worth of content are created every day on WordPress? Or that over 1.3 million spam emails are sent every second? And selfies? UK users post 13.5 per second.. We’re not quite sure where that .5 comes in though! For more crazy facts, check out the study!

Spotify gets a makeover

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This week Spotify rolled out a new design.On Wednesday the new design for desktop player, web player and iphone app was released, the re design boasts a new colour scheme, fonts and icons. It has a more consistent feel across the different platforms. The main focus of the design is around content and discoverability. Spotify have made it easier for users to browse and manage their music collections, and have eradicated the faff of having to have albums on playlists to add them to your collection. So that’s the new spotify update, are you enjoying the new look?

Text and walk

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So we’ve all done it, the old walking and texting thing. It usually ends in walking into someone or a lamppost, which is never a good look. So apple are building a patent so you can avoid accidents whilst sending a text. So how does it work? Your phone background will show display images of what’s going on around you captured by the rear facing camera. The new transparent text patent looks to be part of the new update, but one thing we wonder, is do we have to hold the phone in front of our face to avoid those awkward bumping into people situations?

Line reaches 400 million users

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Japanese messaging app Line, has surpassed 400 million users! An app that isn’t that well-known here in the UK is growing rapidly across the rest of the world including, north America, Spain and Southeast Asia. The app offers free messaging and calls, as well as voice calls. Currently Japan has the highest amount of users with 50 million using Line daily. Line is trying to target the US and European market with an assault of tactics, and its popularity soared after WhatsApp downtime in February. With Line’s CEO saying their target for this year was 500 million users, it seems that Line do not have far to go.

Facebook still dominates the most time spent on apps 

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This week, new stats were released that Facebook still dominates in terms of time spent on iPhone and Android, however, the average US time of 2 hours 42 minutes per day spent on devices, meant that Facebook accounted for 17% of that time. This means that Facebook leads the way in terms of the most used app. The time spent is slightly down from last year which was 18% in 2013. ‘Flurry’ a research agency who carried out the stats, found that app usage was up from 24% to 28% which means that time is being spent on other online apps. This may be a reason why Facebook have recently bought WhatsApp, and Instagram, which are two apps that are growing in terms of user time and member growth.

Gmail’s snooze button

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Ever read an email and then thought ‘oh I’ll reply in the morning’. Then once the morning comes and another flurry of emails pushes it down into the depths of your inbox to never be uncovered again? Well now we can stop this happening, if Google’s new plans come into action. Google are reportedly trying out a new snooze feature on their Gmail accounts. You could press snooze on an email and then have it resurface in a few hours so you don’t forget about that all important reply. Google are also trying out other cool features including, more tabs for emails, and email pinning, where emails stay at the top of your inbox till you say so. Sounds like Google never want us to forget about replying to emails ever again.

Fun news: emoji

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This week’s fun social media news is that emoijis are now available to see on twitter’s desktop and web versions. Being the emoji fans that we are (or maybe just myself) we are excited that you can now see the crying laughing face or the salsa dancing lady on your computer. Phew, we didn’t know how people really felt before this.

P&O Case Study: The Big Vote App

 

p and o app

 

Challenge:

P&O Cruises tasked Headstream to produce a stand out content campaign for the launch of their newest and largest cruise liner, Britannia.  At 141,000 tons, the ship is the largest to ever be built for the UK audience and is due to set sail in 2015.

Our objectives from the client were to raise awareness and create excitement of Britannia amongst new and existing customers, drive bookings, capture data of new prospects and increase engagement across P&O Cruises’ digital channels.

 

 Solution:

We conceived and developed ‘The Big Vote’.  A responsive application housed on P&O Cruises’ website and imported into Facebook.

To highlight different aspects of Britannia’s unique features, each month The Big Vote allowed users to vote on related questions about how they’d like to spend their time onboard the new cruise liner.
For example, January 2014 the app centred on the ships design.  Users were able to vote for their favourite feature of the ship and decide whether they’d prefer to relax on board either; by the pool with a cocktail, in the spa, or at the library with a good book?

After voting, users would submit their details to be entered into a monthly competition to win a cruise for two on Britannia’s maiden voyage. Smaller prizes were also up for grabs such as cookery books, and branded ship giftware.

Results:

 Engagement with the app during the first month of its launch exceeded all expectations and saw some of the highest social shares and likes for P&O Cruises content within social channels.

We also received strong click through rates to the P&O Cruises site for booking enquiries and good dwell times within the app.

For more information around the specific results of this campaign, please contact tom.chapman@headstream.com.

Headstream’s Social Bento: 28th March 2014

Instagram hits 200 million users

instagram 200 mill users

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This week Instagram announced they have reached 200 million users. Currently there are 20 billion photos that have been shared via the photo app.  It’s also been revealed that 50 million users have joined in the last six months!. This means that Instagram’s users have grown by 100% in the last year! With user growth predicted to keep growing and soon the introduction of ads on Instagram; Facebook definitely scored themselves a good deal when they bought the service back in 2012. Are you an Instagram user? We are, and you can follow us (username: headstream) for awesome content, even if we do say so ourselves.

Google Glass gets fashionable

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Many people have criticised Google Glass for the way they look. Described as dorky, Google have obviously cottoned onto this and have announced they are intending to bring out Google Glass versions with Rayban and Oakley. This is to capture a less tech orientated customer and attract a wider audience for Google Glass. Luxottica’s (who parent Oakley and Rayban) CEO Andrea Guerra commented, “We believe it is high time to combine the unique expertise, deep knowledge and quality of our Group with the cutting-edge technology expertise of Google and give birth to a new generation of revolutionary devices.” Google have also announced they will be bringing out a prescription set of the glasses too.  Whilst the fashionable frame may make Google Glass more attractive to the mainstream audience, the price tag of $1,500 may hold them back from becoming the next must have accessory just yet.

The Sun’s dedicated news hashtags

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This week The Sun announced that they were the first newspaper to have hashtags dedicated to news stories featured in their paper. This means that readers can comment on the stories and submit their views using the official hashtag. This is to prompt online and offline conversations with their readers. Editor of the Sun, David Dinsmore says, “The Sun has always powered the nation’s conversation, but by printing hashtags alongside our news we are making it easy for readers to share their opinions and continue the story online. In an increasingly digital world, it will also help a whole new generation discover Sun content and our unique brand of journalism.” The Sun has also recruited a dedicated social media team. As the media is evolving, we think this is a great idea; giving readers the chance to comment on news stories which will make them feel part of the newspaper and gives them a more interactive experience. It’s also great for The Sun’s brand engagement.

Twitter’s new photo feature

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This week we saw another new Twitter update. After last week’s trial of a new favourites list, this week Twitter has introduced the option to add four photos to a single tweet. You can tag up to 10 people in the photos, and neither the pictures nor tags will affect the 140 character limit either. At the moment the new feature is only available via Twitter on the iPhone, but Android and desktop are soon to follow suit.

The first shoppable Google+ hangout

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This week to celebrate the 27th anniversary of Nike’s Air Max trainers, ASOS and Nike held the first shoppable Google hangout. The hangout took place on Wednesday with a new +post ad that appeared in the Google+ news feed. The viewers of the ad were invited to join the hangout and to buy the products from the ad. Google debuted the +post ads back in December 2013 which allows brands to turn pictures, videos and hangouts into expandable display ads. The ASOS and Nike hangout included tips and styling inspiration for the Nike Air Max trainers as well as competitions running alongside on other social platforms. Google+ marketing director Marvin Chow says he “was excited that big brands such as ASOS and Nike were using Google+ for a new innovative experience.” As if we need another excuse to shop eh?

Wearables for Cows?

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So this week’s weird and wonderful wearable is one for cows. Yes you read that correctly, the Silent Herdsman is a revolutionary new collar for farmers to track cows and to trigger an alert when there is a change in the cow’s behaviour. For example when the cow goes into oestrus which in simpler terms is known as ‘the heat’, which is when the cow has an increased milk yield. The wearable should hopefully improve both operational and profits on farms. This really does show how much technology is ‘mooving’ on. Yes I went there; this wearable could be a big positive development for dairy farmers. We are intrigued to see what they bring out next for animals!

Youth Content Marketing with Reddit

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Every week we will be focusing a segment in our Social Bento all about content marketing. This week we are looking at Reddit, which Voxburner classed as the flagship site for the new generation. Reddit is different to other platforms, as users can register to become community managers. These users then post content and other registered users vote on the content which determines the contents placing on the site. Reddit proves that peer-to-peer content is as popular as ever, with users wanting to hear updates from the people they know and can relate to. Reddit also have a live reporting feature, where users can live blog or post updates on breaking news. Reddit is “always first with news and is a step ahead of the game in real-time journalism” say Voxburner. Reddit is creating citizen journalists and is paving the way of how social is changing. As Voxburner describe it, ‘its crowd sourced, it’s approachable, and it’s written by friends.’ For more info on tech for youth, check out Voxburner’s Youth Tech Report Spring 2014.  However there is a way for brands to get on board with Reddit too as they can become a member and post a question to the citizen journalist community. However it does seem a tough crowd to get into, have you joined the Reddit Clique yet? Reddit seems to be at the top of its game when it comes to youth content marketing.  Will Reddit lead the way for other platforms to follow suit?

Viral of the week:

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This week’s viral comes from soft drink giant Pepsi Max, who gave Londoners quite the fright with their augmented reality bus stop. The ‘unbelievable bus shelter’ showed onlookers moving pictures of alien invasions, a wild tiger on the loose and a big tongue roaming the streets. In a week the video has had over 3.5 million views, if you’ve not already seen it, go check it out now…

Happy Mother’s Day from the Post Office

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Finally, with Mother’s day coming up on Sunday, it was inevitable that some brands would help spread the word. The Post Office has created some custom vines that allowed tweeters to tweet in requests for their mum’s in which a barbershop quartet would reply with a personalised vine video singing about their mother! We love short form videos, but you probably knew that already from looking at our Social Bento Instagram video. However if we re- created the Post Office’s videos for our mum, we don’t think it’d have the same effect somehow.

 

Headstream’s Social Bento : 21st March 2014

Carlsberg happy hour with Instagram

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Beer Company Carlsberg brought a brand new meaning to the term ‘happy hour’ this week with their new Instagram campaign. Urging visitors in participating bars to post a picture to Instagram with the hash tag #HappyBeerTime , they‘d then get a Carlsberg or Tuborg beer for half price. The bars were fitted with a dongle which streamed the photos to a TV screen meaning that staff and participants were updated on new content in real time. Carlsberg said this campaign would benefit everyone, the punters as they get cheap beer and the bars because they would receive word of mouth buzz over Instagram. The campaign is going to be trialled in Denmark, but could extend to other countries such as the UK. When asked if they thought that the promotion was encouraging binge drinking, Carlsberg’s vice president of group digital, media and content said “We’re extending the time-frame people can drink beer [at a discounted price] so they are not under pressure to drink excessive amounts in a short period. When combined with the social media mechanic, ‘Happy Hour 2.0 is much more about promoting the time people are social and happy together versus drinking.” Well that’s us told.

Twitter make a faves list

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Do you follow hundreds of people on Twitter and miss out on those all important tweets from your favourite people? Fear no more, Twitter has introduced a new favourite list where you can tap a star next to a user and have them popped into a favourites list. You can even go that step closer to be a stalker by choosing to get alerts when they send out a tweet. Of course it’s all very similar to the list option that Twitter currently have, but we now have a little star. The feature is currently being tested on a small group of Android users, and when asked for a comment Twitter, kept their mouths closed, but we all know that Twitter likes to regularly test out new features on the down low. The sneaky scamps. Who will you be adding to your favourites list? It better be Headstream or we’re not friends anymore.

YouTube to make a kids friendly version?

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YouTube is rreportedly going to be making a kids friendly version for under 10’s. Free of adult themed videos and comments, the site is to eventually become a platform that parents can trust. The goal is for parents to be able to access a special app on their devices or TVs that just shows children friendly videos. Hopefully there will be content created just for children too. If this excites you, then maybe don’t get your hopes up just yet. The project isn’t anywhere near to being finished yet, but with internet users becoming younger, this could well be a platform that would be very popular with not only under 10’s but parents too.

The new anti- social app:

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Ever had that awkward situation where you’ve bumped into someone you know when you’re doing your weekly food shop, and then crept round the rest of the shop like a burglar so you don’t see them again? Or when -this one is for the girls, you pop out and you have no makeup on, and you’re wearing food stained clothes *not a pretty sight I tell you* you always bump into at least one person you know. Why is this? Well thanks to new anti social app Cloak, we can now avoid this happening.  The app pulls in location information from our friends social networks connecting with Foursquare and Instagram, and then provides you with a map that tells you where certain people are. You then flag the person you want to avoid and then the app will alert you when you are in close radius of that person. At the moment the app is just connected with Instagram and Foursquare but will be connecting with other location services in the future.  So if you want to avoid that certain someone make sure they are using those two networks, or you still run the risk of bumping into them whilst buying loo roll.

Twitter removing its mentions?

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This week the word on the street was that Twitter is once again making some more cheeky changes, by possibly getting rid of @ mentions on the android app. Twitter’s head of news Vivian Schiller recently told a media event that “hashtags and @ mentions are arcane” and hinted that they may be reworked to create a new streamlined look for twitter. This means that @ mentions may be scrapped in favour of a similar Facebook commenting system. It’s said that the change is happening due to new users being put off by the sites scaffolding conversations. How would you feel if Twitter went through with this change? We personally don’t know why Twitter would want to change this, how would this impact our timelines? Would we just be able to comment on other people’s tweets? Something we’d be interested to hear Twitter discuss further.

#Nomakeupselfie

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This week we saw a sudden influx of makeup free selfies pop up on our Facebook and Twitter timelines. This trend which was sparked off by author Laura Lippman showing support for actress Kim Novak who was criticised for her looks, has now transformed into an awareness campaign for Cancer Research. Although the campaign didn’t come directly from Cancer Research themselves, they sent out a tweet saying ,“We’re loving your #cancerawareness #nomakeupselfie pics! The campaign isn’t ours but every £ helps #beatcancersooner.” It’s been reported that the charity has seen a surge in donations and have even raised more than £1 million pounds through 800,000 text donations. Although it wasn’t an official campaign, the no makeup selfie has raised a great deal of money for Cancer Research and the website has had a huge surge of traffic, which to us means that a simple no makeup picture has raised a huge amount of awareness for a great cause.

Android Wear

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Wearables have started creeping up on us within recent years. But earlier this week Google showed us that they were really getting into wearables. Android Wear is a system specially designed for smart watches.  With LG reported to be the first brand to manufacture the watches, other brands such as HTC, Motorola and Samsung have also been working with the company to bring out versions as well. The wearable will have many key features including fitness being a main one. Adding  ‘real time speed, distance, and time information on your wrist for your run, cycle or walk,” say Google. Other features include Google Now, which brings you all the information you need at the right time, whether it’s the weather, directions or reminders; it’s all ready for when you need the information. The watch will also be connected to your android phone (if you have one obviously) so any notifications from apps that you have on there will come through on the watch too. There will also be voice command so you can do voice searches (make sure if you’re searching for something dodgy you do it in private though!) You can even get a song to play from your phone using your voice. You can say ‘OK Google’ to do things such as order a taxi, send a text or reserve a table in your favourite restaurant. Google hope that the first Android watches will be out later this year. Exciting times, we can’t wait to see these start to be rolled out as we love the idea of having the world on your wrist!

Google ChromeCast

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Google’s Chromecast Wi-Fi dongle is officially available to buy in the UK! The dongle which can stream music, videos and games through your TV went on sale on Wednesday.

Priced at £30, the dongle which is connected through the HDMI port, acts as a receiver for media such as videos and games, sent from Android smart phones and tablet apps, including Apple devices as well as computers via the Chrome browser. We love this little dongle, the hassle of connecting many wires or downloading apps just to watch YouTube or Netflix on your TV is now solved. Phew. Now where’s the popcorn?

The Lunchtime Watch

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This week’s lunchtime watch is one of the videos we all enjoyed this week in the office. Our resident Superman aka Creative Director Darren found this funny video of what it would be like to spend the day flying round like Superman. Wearing a GoPro we see him rescue ladies from burning buildings and chase bad guys. The only thing is now is that we really wish we could fly :(